Influence Weekly

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Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community. 

  1. Bryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself

    -2 J

    Bryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself

    Sounds Profitable is a media property covering strategic and tactical changes in the podcasting business through newsletters, podcasts, and industry research. The company produces educational content, conducts quarterly research series, and provides advisory services to keep companies informed on the state of podcasting. Bryan Barletta also serves as President of Podcast Movement, the world's largest conference for podcasters. Ceci chats with Bryan Barletta, President of Podcast Movement and Partner at Sounds Profitable, to hear his perspective on three critical issues: how the podcasting industry's infrastructure and measurement capabilities compare to where creator marketing sits today and what brands need to understand about attribution differences, why the convergence of podcasting and the broader creator economy creates opportunities for brands to think about audio creators as part of their overall influencer strategy, and what the shift from experimental podcast budgets to core marketing spend means for how the industry must mature its tooling and standards. Tune in for strategic context on positioning podcast creators within enterprise marketing programs. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    34 min
  2. Christian Liquigan (Spotter): Creators Are Networks Now

    17 AVR.

    Christian Liquigan (Spotter): Creators Are Networks Now

    Spotter is a platform that provides creators with capital, community, and AI-powered tools to accelerate growth. The company has deployed over $940 million to YouTube creators for reinvestment and operates a premium catalog generating 88 billion monthly watch-time minutes, offering brands a scaled media solution that's transparent and brand-safe. Ceci chats with Christian Liquigan, Director of Brand Partnerships at Spotter, to hear his perspective on three critical issues: how brands can move beyond transactional influencer campaigns to build partnerships where creators and brands tell authentic stories that actually drive results, what the shift from traditional advertising to creator-led content means for how media buyers allocate budgets and measure success, and why the combination of creator capital and brand partnerships creates opportunities that neither side can unlock alone. Tune in for practical guidance on designing campaigns that leverage Spotter's unique position connecting top YouTube creators with enterprise brands. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    21 min
  3. Beyond Brand Deals - Building Creator Businesses That Last with Monica Khan of Creator Revolution

    15 AVR.

    Beyond Brand Deals - Building Creator Businesses That Last with Monica Khan of Creator Revolution

    Creator Revolution is a talent management and advisory firm that helps top creators scale businesses through strategic partnerships and long-term monetization while helping companies unlock creators as a core growth channel. Founded by Monica Khan, the firm operates at the intersection of creator management, platform strategy, and corporate advisory, including work with McKinsey & Company. Ceci chats with Monica Khan, Founder and CEO of Creator Revolution, to hear her perspective on three critical issues: why the creator economy needs to move beyond treating creators as contractors and brands as ATMs toward partnerships where both sides actually build together, how her decade at YouTube, Facebook, and Spotter shaped her understanding of what separates creators who build media empires from those stuck chasing algorithm luck, and what brands must change to design collaborations that creators actually want instead of awkward influencer campaigns. Tune in for strategic frameworks on building sustainable creator businesses and authentic brand partnerships. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    37 min
  4. From Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM

    7 AVR.

    From Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM

    OWM is a platform building infrastructure to help creators move from brand deals into equity and ownership. The company standardized the influence-for-equity agreement, created creator stock option pools, and built systems that let founders, operators, and creators partner on attention-first businesses with real upside. Ceci chats with Jeff Frommer, Founder and CEO of OWM, to hear his perspective on three critical issues: why creators need to make ownership an "and" conversation instead of an "or" conversation when brands come knocking, how the three barriers blocking creator equity (lack of standardization, education gaps, and manager compensation models) can finally be solved, and why brands using equity as growth capital need to build creator advisory boards that activate storytellers instead of treating them like transactional megaphones. Tune in for concrete frameworks on structuring deals where creators invest social capital for long-term returns. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    42 min

  5. 1 AVR.

    April 2026 Creator Economy News Recap - Samsung's 140-Creator Summit, Mr. Beast's Paid Growth Machine & The Partnership Gap

    In this Q2 kickoff episode, hosts Ceci Carloni and Nii Ahene unpack three stories that reveal how brands are scaling creator programs—and where the industry still falls short: 📱 **Samsung Goes All In**: The Galaxy S26 Ultra launch brought 140 creators from 35 countries to San Francisco for a three-day summit with structured content tracks (camera, gaming, sound), live streams hitting 17 million views, and an award ceremony recognizing top performers. This wasn't just a product launch—it was a mini-conference designed to create algorithm-spiking density. Nii breaks down what other brands can learn about using real-life events to generate authentic UGC and why creating creator ecosystems beats flying out individual influencers. 📈 **Mr. Beast's 117M Subscriber Secret**: The largest single-year gain in YouTube history came from running 428 ads monthly through his company Creator Global, targeting India, Indonesia, and Vietnam with localized content. At peak, 298 unique ads ran in a single day. But Nii questions the strategy: is this growth for growth's sake, or can these markets actually deliver advertiser ROI? The bigger opportunity? Most brands aren't thinking about paid YouTube ads to grow their own channels—and they should be. 🤝 **The Partnership Gap That Won't Close**: An IAB study shows 60% of buyers say creator partnerships are their top priority, yet creators still face late payments and over-scripted briefs daily. Net Influencer's roundtable with 70 industry voices surfaced the same themes: creator freedom, fair pay, stop treating them as distribution. Nii's take? The conversation won't change until someone bridges the gap between how brands think (channels, demographics) and what creators need (creative liberty, partnership respect). From creator summits as algorithm strategy to paid growth at YouTube scale to the operational gaps holding partnerships back—this episode captures both the sophistication and dysfunction of creator marketing in 2026. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    12 min
  6. Why B2B Can't Ignore Creators Anymore - Attribution, ROI & Growth with Scott Sutton of Later

    30 MARS

    Why B2B Can't Ignore Creators Anymore - Attribution, ROI & Growth with Scott Sutton of Later

    Later is a leading influencer marketing and social platform that helps brands identify creators and launch campaigns backed by data-driven intelligence. The company serves both B2C and B2B companies looking to build scalable creator programs with measurable ROI. Ceci chats with Scott Sutton, CEO at Later, to hear his perspective on three critical issues: why B2B companies stayed on the sidelines of creator marketing for so long and what changed to make it relevant now, how attribution technology finally enables SaaS companies to track creator content from click to install to subscription revenue, and what separates experimental creator tactics from programs that CMOs can defend as legitimate growth channels. Tune in for concrete guidance on building creator strategies that deliver measurable business outcomes in B2B contexts. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    25 min
  7. From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze

    25 MARS

    From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze

    Amaze is an integrated commerce platform that helps creators and brands turn content moments into revenue streams. The company provides tools for product launches, audience insights, and monetization infrastructure that enable creators to build businesses around their audiences rather than relying solely on brand deals. Ceci chats with Danielle Pederson, CMO at Amaze, to hear her perspective on three critical issues: why the creator economy is shifting from attention and brand deals into a third wave focused on ownership and equity, how engagement signals from fans translate into actual product opportunities that creators can capitalize on quickly, and what brands misunderstand when they over-index on reach instead of audience intent. Tune in for actionable guidance on building creator businesses with compounding value beyond one-time partnerships. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    24 min
  8. From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media

    19 MARS

    From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media

    QYOU Media is a global creator marketing and media company that helps brands design creator-led campaigns reaching audiences across social platforms. The company works with major brands, studios, and entertainment companies to execute strategies that blend creator partnerships with media amplification and distribution. Ceci chats with Glenn Ginsburg, President of QYOU Media, to hear his perspective on three critical issues: how creator marketing shifted from experimental budgets to enterprise-level infrastructure inside major corporations, why media amplification has become necessary for brands investing six and seven figures in creator programs, and what breaks when companies try to scale creator marketing from 10 creators to hundreds while maintaining brand consistency. Tune in for concrete guidance on building creator strategies that deliver measurable impact at scale. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

    31 min
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Notes et avis

À propos

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community. 

Informations

  • Création
    New Monaco Media, Inc.
  • Années d’activité
    2023 - 2026
  • Épisodes
    75
  • Classification
    Contenu explicite
  • Copyright
    © 2026 Influence Weekly
  • Site web de l’émission
    Influence Weekly