Influence Weekly

New Monaco Media, Inc.
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  • MARKETING
  • CHAQUE SEMAINE
Influence Weekly

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community. 

  1. 4 SEPT.

    Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap

    Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 most influential creators—from TikTok celebrities to YouTube legends. We'll also explore an exciting development in academia as Texas University launches the first-ever degree in Digital Media Influence, aimed at grooming the next generation of digital ...

    3 min

  2. 27 AOÛT

    Influence Weekly #50 - MrBeast's Secret Guide, TikTok Tops YouTube, & Influencers Flood DNC

    Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today's packed episode, we're unraveling the secrets behind MrBeast's 36-page guide to YouTube success and the controversies it's stirring up. We'll also discuss how TikTok has edged out YouTube, becoming the preferred platform for nearly 70% of brands in video marketing. And, we're taking a closer look at the recent Democratic National Convention, where...

    4 min

  3. 20 AOÛT

    Influence Weekly #49 - TikTok vs. Snap Battle, Biden's Creator Summit, & Zoé Mahfouz's Rise to Fame

    Welcome to Influence Weekly, the podcast that keeps you at the forefront of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're dissecting the strategic moves by TikTok and Snap as they aim to outpace Meta's stronghold on influencer agencies. We'll also dive into the highlights from President Biden's first-ever Creator Economy Conference, where influencers gathered to discuss hot topics like AI and privacy. Plus, we uncover the inspiring journey of Zoé Mah...

    4 min

  4. 13 AOÛT

    Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy

    Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're unpacking the ongoing controversy surrounding 'trad wives' and the backlash faced by TikTok star Nara Smith. We'll also explore how influencers are revolutionizing the travel industry, inspiring a new wave of adventurous travelers. Plus, we dive into a recent report showing a 66% surge in job listings within the creator economy—find...

    4 min

  5. 6 AOÛT

    Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama

    Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're turning up the heat with the rise of influencer chefs—exploring how these culinary stars are changing the way we cook and eat. We'll also dive into a new YouTube report revealing just how powerful fandom has become in shaping today's pop culture. Plus, we'll examine the recent legal battle faced by Cameo and what it means for i...

    5 min

  6. 30 JUIL.

    Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave

    Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into European e-commerce, sparked by their strategic hiring spree. Plus, we explore the growing "de-influencing" movement, which is persuading a stagger...

    7 min

  7. 23 JUIL.

    Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour

    Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approac...

    7 min

  8. 16 JUIL.

    Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch

    Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you. We'll explore how NATO is turning to social media influencers to engage younger generations at their Washington summit. Then, we'll delve into how children's brands are targeting millennial and Gen Z parents through unique collaborations and influencer campaigns. And finally, we'll look at Away's latest soft-shell suitcase campaign featu...

    9 min
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Notes et avis

À propos

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community. 

Informations

  • Création
    New Monaco Media, Inc.
  • Années d’activité
    2023 - 2024
  • Épisodes
    51
  • Classification
    Tous publics
  • Copyright
    © 2024 Influence Weekly
  • Site web de l’émission
    Influence Weekly

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