7 episodes

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

INGenius Podcast Ingenuity Marketing Group

    • Marketing

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

    Ingenuity Masters Series: Melissa Seburg, TKDA

    Ingenuity Masters Series: Melissa Seburg, TKDA

    In this episode of the Ingenuity Masters Series, we are joined by Melissa Seburg, Senior Marketing Coordinator at TKDA, an employee-owned provider of engineering, architecture, and planning services headquartered in St. Paul, MN. Melissa is an active...

    • 34 min
    Ingenuity Masters Series: Virginia McCoy, HB Fuller

    Ingenuity Masters Series: Virginia McCoy, HB Fuller

    In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the Society for Marketing Professional Services – Twin Cities through 2020. Interviewed by Dawn Wagenaar,...

    • 22 min
    Ingenuity Masters Series: Christina Camara, INSIDE Public Accounting

    Ingenuity Masters Series: Christina Camara, INSIDE Public Accounting

    In this episode of the Ingenuity Masters Series, we are joined by Christina Camara, master journalist and all-around accounting trends influencer at The Platt Group and INSIDE Public Accounting. Interviewed by Dawn Wagenaar, Chris shared her insights on...

    • 30 min
    Feed the Leads - Don't Forget Dessert: Nurture Relationships and Reap the Rewards

    Feed the Leads - Don't Forget Dessert: Nurture Relationships and Reap the Rewards

    Following up with your leads and nurturing the relationship is sometimes the area where people fail to indulge. In this episode, Natalie Klein and Dawn Wagenaar discuss the importance of relationships, what to do to continuously nurture them and how you...

    • 11 min
    Feed the Leads - Eat the Rainbow: Graphic and Back-end Design

    Feed the Leads - Eat the Rainbow: Graphic and Back-end Design

    Learn more about current color trends and why the back-end design such as meta descriptions, alt tags, is just as important as graphic design to set you apart from other professionals.

    • 9 min
    Feed the Leads - Your SEO Menu: Creating a Healthy Website

    Feed the Leads - Your SEO Menu: Creating a Healthy Website

    In this episode, Natalie Klein and Christine Nelson discuss the search engine optimization (SEO) must-haves and how they pair with delicious content. Learn how SEO is incorporated into content, including ads, eblasts and articles to win eyeballs. Integr...

    • 16 min

Top Podcasts In Marketing