27 episodes

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

INGenius Podcast Ingenuity Marketing Group

    • Business

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.

    Maximizing Your CPA Firm Marketing

    Maximizing Your CPA Firm Marketing

    All things CPA Firm Marketing! Marketers wear a lot of hats. You have to know SEO, email marketing, social, PR and more. With only so much time to plan and execute, what are the top simple to advanced strategies you can prioritize? Listen to this roundtable discussion on our favorite CPA Firm Marketing strategies by Team Ingenuity. Align your marketing with business goals… and keep your sanity.Stay ‘til the end! We wrap up with some of our favorite “long Minnesota good-byes.” On this epi...

    • 26 min
    Ingenuity Masters Series: Strategies to Use Now with Steve Silverman

    Ingenuity Masters Series: Strategies to Use Now with Steve Silverman

    In this episode of our Ingenuity Masters Series, Dawn Wagenaar, principal of Ingenuity Marketing Group, chats with Steve Silverman, founder and photographer of SILVERMAN Be Remarkable. Steve travels all over the US and Canada to take professional photos of both commercial properties and headshots for companies. He uses his talents as a photographer to create visual narratives with his photographs. What he creates truly is remarkable.Listen as Dawn and Steve discuss his tactics for creating im...

    • 19 min
    Ingenuity Masters Series: Pete Machalek on Brand Promise, Confident Presence and First Impressions

    Ingenuity Masters Series: Pete Machalek on Brand Promise, Confident Presence and First Impressions

    In this latest podcast of our Ingenuity Masters Series, Dawn Wagenaar (principal of Ingenuity Marketing Group) interviews Pete Machalek, a founding principal, coach, and facilitator at SagePresence. Pete and his team at SagePresence focus on helping professionals sell their services — with a combination of Authenticity, Story, and Emotion. He has had quite a journey to get to where he is now and has harnessed a plethora of wisdom and tips to help professionals in all fields.Dawn and Pete disc...

    • 21 min
    Ingenuity Masters Series: Kate Harry Shipham on Job Title Confusion and Standardization

    Ingenuity Masters Series: Kate Harry Shipham on Job Title Confusion and Standardization

    In this episode of Ingenuity's Master Series, Dawn Wagenaar interviews Kate Harry Shipham, of KHS people on the topic of job title confusion and improving job title structure.Kate moved to the US from Australia in 2012, and founded KHS People. She uses the skills she has acquired both as an attorney and as an avid “people observer” in the search business to understand the needs of her clients and candidates. ​Both clients and candidates work with Kate because of her deep understanding of the ...

    • 26 min
    CPA Influencers Series: Meagan Hayes on Sustaining a Firm's Marketing During Fast Growth

    CPA Influencers Series: Meagan Hayes on Sustaining a Firm's Marketing During Fast Growth

    Meagan Hayes is the marketing director for Haskell & White, one of the largest independently owned accounting firms in Southern California with offices in Orange County and San Diego. Meagan started her career in private industries before joining Haskell & White in 2008, and she brings her focus on analytics and results to the firm’s variety of marketing programs. Dawn begins the podcast by asking Meagan for a couple of tips on sustaining marketing even during a period of fast gr...

    • 14 min
    CPA Influencers Series: Donna Erbs on Accounting Marketers Thinking Like Owners

    CPA Influencers Series: Donna Erbs on Accounting Marketers Thinking Like Owners

    In this episode of One Question, Two Tips, Donna Erbs does a fantastic job providing inspiration for accounting marketers to think like owners and how they can focus on being the firm of the future.Donna Erbs, a partner in Strategic Growth at Anders CPAs and Advisors, has been instrumental in the firm's growth for nearly two decades. She is a connector who brings together staff, clients and the community to create synergies for the firm. By aligning overall vision with solid growth and ...

    • 15 min

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