The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.
Feed the Leads - Take Out and Delivery: Marketing Made Simpler for Busy Professionals
Marketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar discuss convenient ways to nurture current client relationships and build a referral network in less time.
Ingenuity Masters Series: John Krapek, ACEC-MN
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews John Krapek, Education and Outreach Director at American Council of Engineering Companies (ACEC) of Minnesota.Listen to their conversation for...
Your Digital Business Development Toolkit: Secrets of Successful Sales Professionals
Few of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and association growth. In recent months, we've realized just how vital those networking opportunities and relationships are to stay in touch with clients, referral sources and our prospects. In this third and final episode of Your Digital Business Development Toolkit series, Christine Nelson and Dawn Wagenaar discuss the secrets of successful sales professionals, which ultimately aren't so secret, but require discipline and a change in mindset to reach your goals. We discuss getting started, following up, and applying these tips to professional service firms as well as to associations and different professionals within those industries.
Your Digital Business Development Toolkit: The Myth of Digital Ads and What to Do About It
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, discuss some of the myths of firms and associations seeing digital ads as an easy fix...
Your Digital Business Development Toolkit: The Tragedy of Content Without SEO
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, dive into the big topic of SEO. They discuss why SEO is so vital to your content and...
Ingenuity Masters Series: Art Kuesel, Kuesel Consulting, Inc.
Insights on what's going on in the accounting industry today, including barriers to firm growth and the role of people vs. technology.