Ink Tank

Movable Ink
  • 5.0 (23)
  • MARKETING
  • UPDATED MONTHLY

Ink Tank by Movable Ink is a podcast designed to help digital marketing leaders excel in today’s ever-changing environment. From must-know trends to practical tips and best practices, every episode will keep you a step ahead of the digital marketing curve and react in real-time. Subscribe now and don’t miss a thing.

  1. Inkredible Marketer CMO Spotlight: Andrea Zaretsky

    09/07/2021

    Inkredible Marketer CMO Spotlight: Andrea Zaretsky

    On this episode of Ink Tank, Andrea Zaretsky, Chief Marketing Officer of Wealth Management and E*TRADE at Morgan Stanley, shares insight into her professional journey from blue-chip marketer to CMO. She describes how Marketing positions E*TRADE as an industry disruptor and how her team is busting the "trading only" perception that meets a new generation of tech-savvy consumers.

    44 min

  2. 07/23/2021

    Putting Power Back in the Marketer's Hands with Hotter Shoes' Victoria Betts

    In this episode, Victoria Betts, Chief Commercial Officer of Hotter Shoes, shares how she developed and delivered strategies that stimulate sales and streamline content across all of Hotter Shoes’ channels and markets. By leading with expertise and influence, Victoria walks us through how her experience with brands like Missguided and The Very Group has helped her reposition Hotter Shoes’ with a new, eCommerce-driven approach that’s ready to meet a new generation of customers.

    28 min

  3. 06/17/2021

    Inkredible Marketer Pride Month Spotlight: Rich Allen-Page

    On this special Pride edition of Ink Tank, Rich Allen-Page, Audible's Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich shares how he's fostered a rewarding career at some of the largest companies in the world while simultaneously embracing his identity and inclusion in the LGBTQIA+ community.

    46 min

  4. 05/18/2021

    Marketing Innovation That Drives Real Business Impact with HP’s Morgan Chemij

    Morgan Chemij is the Senior Director of Marketing and Global UX for HP, a $57.4 billion global technology company powering a product and service portfolio of personal systems, printers, and 3D printing solutions. Having spent more than five years at HP, Morgan leads all direct marketing efforts, touching everything from third-party marketplaces, SEM, Display, Affiliate, US CRM activities, and UX for HP’s global stores. In this episode, Morgan shares how his team unites their technology solutions to become more agile and rapidly solve business challenges on the fly.

    31 min

  5. 04/21/2021

    Enhancing Customer Experience in Banking with Scotiabank’s Brittany Offredi

    Over the past year, the COVID-19 pandemic has transformed the banking landscape with a new wave of digital acceleration that's pushed almost every sector of financial services to innovate their processes and technology. In our latest episode of Ink Tank, Jackie Mattia, Director of Strategy for Movable Ink's Financial Services practice, is joined by Brittany Offredi, Senior Manager of Email Channel Management at Scotiabank, to reflect on what's been a year of reshaping customer experiences and upping digital transformation. Learn how Scotiabank enhanced member experiences by taking a personalized, data-driven approach to marketing and innovation.

    20 min

  6. 03/16/2021

    Creating Best-in-Class Marketing Automation Programs with Lenovo's Ashley Morse

    There was a substantial boom in electronics sales throughout 2020 as consumers around the globe sought digital escapism during social distancing restrictions. For brands like Lenovo, this presented huge opportunities for growth. In our latest Ink Tank episode, Ashley Morse, Email Marketing Automation Program Manager at Lenovo, talks about how she maximized that growth opportunity by creating a world-class marketing program with automated and streamlined real-time content creation. Discover how Lenovo utilized API automation to drive revenue in the holiday season, as well as the crucial pivots her team made during the COVID-19 pandemic that positioned Lenovo with a competitive advantage moving forward.

    29 min

  7. 02/17/2021

    Inkredible Marketer: Josh Zelman, Senior Director, CX at Barnes & Noble

    Dramatic shifts in the global economy and consumer behavior turned the retail world upside down last year. Marketers are now coming out the other side to realize their pandemic contingency tactics are suddenly the new norm. In this episode of Ink Tank, Alison Linland, Movable Ink’s SVP of Strategy, is joined by Josh Zelman, Senior Director, Customer Experience at Barnes & Noble, to reflect on a transformative blockbuster year for the retailer. Learn how Barnes & Noble pivoted their omni-channel approach to help weather a rocky 2020 and lay the foundation for successful 2021.

    51 min

  8. 12/10/2020

    Retail Marketing Recovery: Tactics for Success in 2021 with Ross Williams from Emarsys

    2020 has been anything but business as usual for digital marketers. Substantial e-commerce growth combined with various local and national lockdowns have challenged retailers to react and adapt at unanticipated speeds. Now, with 2021 in sight, the focus must shift to preparing for another unpredictable year ahead. In this episode of Ink Tank, Becki Francis from Movable Ink’s Strategy Team is joined by Ross Williams, VP of Retail at Emarsys, to reflect on a transformative year and discuss the importance of baking agility into our 2021 plans.

    21 min
See All (22)

Trailer

5
out of 5
23 Ratings

About

Ink Tank by Movable Ink is a podcast designed to help digital marketing leaders excel in today’s ever-changing environment. From must-know trends to practical tips and best practices, every episode will keep you a step ahead of the digital marketing curve and react in real-time. Subscribe now and don’t miss a thing.

Information

  • Creator
    Movable Ink
  • Years Active
    2020 - 2021
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Movable Ink
  • Show Website
    Ink Tank