Innovation Unleashed

Listrak
  • 5.0 (32)
  • MARKETING
  • UPDATED MONTHLY

Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of the tools you need to create engaging cross-channel campaigns and unlock your marketing strategy’s full potential. Welcome to the future of customer communication—welcome to ’Innovation Unleashed!’

  1. 09/18/2025 · VIDEO

    Omnichannel Is Back: DTC Goes IRL, SMS Takes Off & Fashion's Holiday Playbook

    In this episode of Listrak’s Innovation Unleashed, host Jamie Elden reunites with Allie Naughton, Head of Client Strategy, to dig into what’s fueling fashion’s momentum in H2 across prestige and luxury. From DTC darlings opening boutiques to the surge in SMS and the rise of value-driven fashion, it’s a pragmatic roadmap to finish 2025 strong. Why omnichannel is resurging - smaller format stores, smarter co-tenancy, and how DTC data is picking winning locations Value-driven fashion: private label expansion, resale/rental, and the nostalgia cycle paying off Turning reactive marketing into revenue-driven strategy with AI (trend detection, predicted reorder timing, weekly merchandising signals) SMS/MMS/RCS growth: list-building that actually scales, guardrails for compliance, and how beauty/fashion lead adoption Inventory volatility → opportunity: low-stock and back-in-stock alerts that convert (and where TikTok Shop/Amazon assortments fit) Luxury outlook: why confidence (and margins) diverge -and the “entry price point” strategy to seed lifelong loyalty Holiday, extended: longer promo windows, transparent offer calendars, and “buy-more-save-more” mechanics that lift AOV Whether you lead a DTC rocketship or a 250-store powerhouse, you’ll leave with field-tested plays to grow acquisition, margin, and loyalty - without wasting spend. Download the latest insights, reports and learn more at https://www.listrak.com

    47 min

  2. 08/04/2025 · VIDEO

    2025 Retail Outlook: AI, Loyalty, Mobile Growth & TikTok Shop Disruption | Listrak H2 Report Breakdown

    In this episode of Listrak’s Innovation Unleashed, host Jamie Elden sits down with Allie Naughton, Head of Client Strategy, to unpack key findings from the new half-year report. From the explosion of TikTok Shop and experiential loyalty programs to mobile’s dominance and the shifting role of AI in personalization and predictive marketing - this is your inside look at the trends, data, and strategies shaping the rest of 2025. How Apple iOS18 and inbox changes are impacting engagement Why loyalty is shifting from points to VIP experiences The surge in SMS, MMS, and RCS - and why it matters now more than ever Retailer predictions on holiday performance, inventory volatility, and price sensitivity How AI is redefining product discovery, personalization, and replenishment What TikTok Shop’s rise means for DTC and enterprise brands alike Whether you're a retailer, marketer, or tech leader, this episode will give you actionable takeaways and strategic foresight to close the year strong. Download the full report: https://www.listrak.com

    51 min

  3. 04/09/2025 · VIDEO

    Data Signals: A Deep Dive into Listrak’s 2025 Cross-Channel Benchmark Report

    In this episode, we take a deep dive into Listrak’s 2025 Cross-Channel Benchmark Report, providing expert analysis of the data and the insights behind it. Jake and Allie discuss trends in send volume, channel performance, and campaign successes, highlighting how these factors are driving smarter engagement, revenue, and loyalty. They also reveal industry trends and movements we’re seeing across Auto, Beauty, Big Box, and Fashion. The report offers performance metrics and takeaways for all 13 retail verticals and across 15 campaign types. In an era of fierce competition and evolving consumer behaviors, listen to the data signals!

    22 min

  4. 01/30/2025 · VIDEO

    Navigating 2025: Consumer Trends, Loyalty Evolution, and Omnichannel Innovation

    In the first episode of Listrak’s Innovation Unleashed for 2025, Jake and Allie break down the key insights from Listrak’s latest client survey and share predictions for the year ahead. They discuss how brands are adapting to evolving consumer behavior, the shift toward hyper-personalized marketing strategies, and the transformation of loyalty programs. Plus, they explore the rise of "click and mortar" experiences—blending online and in-store shopping seamlessly. Tune in for expert insights on driving growth in an unpredictable retail landscape!

    20 min

  5. 12/18/2024 · VIDEO

    2024 BFCM Holiday Recap: Performance – Tidbits – Trends – Predictions

    Listrak’s own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak’s platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue across ecommerce. Learn the tactics that worked for retailers and brands from discount strategies, the in-store comeback, mobile, and emerging trends, plus their 2025 predictions into the evolving consumer mindset focused on value and loyalty.

    27 min

  6. 10/30/2024 · VIDEO

    Partner Spotlight with Ross Kramer, Listrak CEO & Allan Levy, Alchemy Worx CEO

    In this edition of Innovation Unleashed, Listrak’s CEO, Ross Kramer, and Alchemy Worx CEO, Allan Levy, dive deep into the future of cross-channel digital marketing, emphasizing the power of testing, data unification, and segmentation. Allan shares insights on how his agency optimizes customer engagement through tailored email and SMS strategies, and the duo explores AI's evolving role in streamlining creative processes and improving campaign performance. As they gear up for a dynamic holiday season, Ross and Allan discuss leveraging unified customer data to unlock true 1:1 marketing across channels.

    30 min

  7. 10/09/2024 · VIDEO

    Partner Spotlight with Ross Kramer, Listrak CEO & Jake Schmidt, Structured CEO

    In this episode of Innovation Unleashed, Listrak CEO Ross Kramer and Jake Schmidt, CEO of Structured Agency, explore the evolving ecommerce landscape, from iOS updates to the rise of TikTok’s organic reach. They discuss key topics such as how brands can optimize email deliverability, leveraging Listrak’s tools for personalized marketing, and tapping into additional channels like SMS, push notifications, and RCS. Jake also shares insights on maximizing platform potential,  future trends in DTC marketing, and the top reasons to consider using an agency.

    16 min

  8. 08/21/2024 · VIDEO

    Fireside Chat with Ross Kramer, Listrak CEO & Jamie Elden, Listrak CRO

    Join us for a special edition podcast featuring a fireside chat with Ross Kramer, CEO and founder of Listrak, and Jamie Elden, Listrak's CRO. In this engaging interview, they explore Listrak's nearly 24-year journey to becoming one of America's leading Marcom companies. Discover insights into Listrak's innovative approach to email, SMS, and push notifications, their commitment to a strong company culture, their client's success, and the exciting global partnership with Shopify. Gain valuable perspectives on the evolving competitive landscape, the role of AI in marketing, and how Listrak continues to thrive in a rapidly changing industry.

    22 min
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Ratings & Reviews

5
out of 5
32 Ratings

About

Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of the tools you need to create engaging cross-channel campaigns and unlock your marketing strategy’s full potential. Welcome to the future of customer communication—welcome to ’Innovation Unleashed!’

Information

  • Creator
    Listrak
  • Years Active
    2023 - 2025
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Innovation Unleashed