The Data Monetization Podcast

Matthew Bernath
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Where data becomes revenue. Hosted by Matthew Bernath, this podcast explores how organisations transform their data into commercial value, responsibly, securely, and at scale. Each episode unpacks real world strategies, frameworks and success stories from leaders turning insights into direct alternative income.

Episodios

  1. Why SMEs Have Valuable Data (Even If It's Not Big Data)

    HACE 23 H

    Why SMEs Have Valuable Data (Even If It's Not Big Data)

    Most small and medium sized businesses assume they don't have enough data to monetise. In this episode, we unpack why SMEs often hold valuable data in the economy, from specialist operational data and private markets insight to niche customer behaviour. We explain why data value is about signal, specificity and proximity to real world activity, not necessarily volume. We also cover how SMEs can unlock that value safely through aggregation and collaboration without selling raw data or exposing identity. If you're a founder, investor or operator, this episode will show you the potential value sitting inside your own business.

    9 min
  2. How Privacy Enhancing Technologies (PETs) Work

    28 ENE

    How Privacy Enhancing Technologies (PETs) Work

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "4a19ea0a-76f3-4bf6-a21d-6f5fd8fb441d" data-testid= "conversation-turn-56" data-scroll-anchor="true" data-turn= "assistant"> Privacy Enhancing Technologies (or PETs) are foundational to modern data monetization. In this episode, we break down how PETs work in practice, including clean rooms, hashed ID matching, secure overlap analysis and privacy safe marketing and measurement. We explain how enterprises collaborate on data, run audience overlap and campaign analytics and unlock new revenue opportunities without sharing raw data or exposing identities. This is for teams looking to move from fear based data protection to value based data collaboration for shared value.

    13 min
  3. Monetising Data for AI Training

    18 ENE

    Monetising Data for AI Training

    AI models increasingly depend on real world, proprietary data, but monetising that data raises questions around privacy, consent and trust. In this episode, we unpack how enterprises can monetise data for AI training safely and ethically. We cover why demand for AI training data is exploding, what types of data are most valuable and the governance principles that protect both organisations and customers. A practical guide for organisations exploring AI driven data monetisation.

    11 min
  4. Inside a Data Monetisation Unit

    7 ENE

    Inside a Data Monetisation Unit

    Data monetisation doesn't fail because of technology, but rather because of operating models. In this episode, we go inside a Data Monetisation Unit and unpack how it actually works within a large enterprise. We cover the critical roles, governance structures, how the unit works and operates and the characteristics that separate high performing DMUs from stalled initiatives. This is your guide to build repeatable data revenue.

    10 min
  5. How to Identify High Value Data Products

    05/12/2025

    How to Identify High Value Data Products

    Most organisations don't struggle with a lack of data, but rather with knowing where to start. In this episode, we unpack how to identify the first high value, high-margin data products your organisation can monetise. We cover why datasets aren't products, what buyers actually pay for, the three tests every data product must pass and the red flags to avoid.

    10 min
  6. The 6 Barriers Preventing Enterprises from Monetising Their Data

    20/11/2025

    The 6 Barriers Preventing Enterprises from Monetising Their Data

    When it comes to data monetisation, most companies have the data, have the customers, and even have clear demand, but the revenue still doesn't flow. In this episode, we break down the six barriers that stop enterprises from monetising their data, and what companies can about each one.

    9 min
  7. Episode 1: The 5 Myths of Data Monetisation

    11/11/2025

    Episode 1: The 5 Myths of Data Monetisation

    In this debut episode, Matthew Bernath breaks down the five biggest myths holding organisations back from unlocking the true value of their data. From the misconception that monetisation means "selling data" to the belief that it requires perfect datasets or complex technology, Matthew separates fact from fiction. Learn how leading companies are safely generating new revenue streams, building internal data products, and embedding value based thinking into their data strategy. Key Takeaways: Why data monetisation isn't about selling data, it's about creating value. The difference between internal and external monetisation. Why perfection isn't required, progress is. The role of privacy and compliance as enablers, not barriers. How to start small, prove value, and scale sustainably.

    8 min
  • 7 episodios

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Where data becomes revenue. Hosted by Matthew Bernath, this podcast explores how organisations transform their data into commercial value, responsibly, securely, and at scale. Each episode unpacks real world strategies, frameworks and success stories from leaders turning insights into direct alternative income.

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