Inside Aesthetics

Inside Aesthetics

Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.

  1. 16 АПР.

    Ep 346 What Injectors Can Learn From a Cadaver Course | Dr Lucas de Siqueira

    Episode 346 hosts Lucas de Siqueira (Cosmetic Physician from Melbourne, Australia) We discuss the purpose of cadaver learning for injectors and how these courses are typically run. Lucas explains his background in anatomy and how he became a cadaver course educator. We highlight how this type of learning is usually run, with interactive practical sessions that incorporate practical injectable concepts and techniques. Importantly we also cover the themes of ethics, the respectful handling of donated human tissue and recognising how special this resource is. We end with details of the upcoming cadaver course linked to the AAS conference in Perth, Australia in May. 00:00 Introduction 01:14 Meet Dr Lucas de Siqueira 04:13 From GP To Injectables 06:19 Who Can Teach Cadavers 07:31 Medical School Dissection Days 10:34 Fresh Vs Preserved Specimens 13:43 What Cadaver Workshops Teach 20:54 Creating A Safe Learning Space 24:26 Changing Clinical Practice 25:05 Anatomy Meets Technique 26:47 Depth Over Memorization 27:51 Dissection Makes It Stick 28:54 Course Logistics Explained 32:02 Pre Reading For Success 33:14 Hands On Injection Practice 34:47 Beginners Vs Experts 36:30 Respecting Donated Specimens 40:52 Culture And Cadaver Ethics 43:00 Preparing For The Shock 45:47 Alternatives To Cadavers 48:05 Booking And Final Takeaways 50:20 Outro And Social Links JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

    51 мин.
  2. 9 АПР. ·  БОНУСНЫЙ КОНТЕНТ

    Ep 345 What's Trending in Aesthetics? (Chapter 17) | Dr Jake Sloane & David Segal

    Episode 345 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

 In Chapter 17 we delve into three topics:  1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption. 2) Australia's law change concerning credit card surcharges. 3) Growing conference fatigue in aesthetics. 00:00 Introduction 00:40 What's Trending Agenda  02:06 Middle East Fuel Shock  02:39 Global Supply Chain Fragility  04:09 Australia Petrol Shortages  08:08 Economic Fallout Depression Fears  10:33 Conflict Outlook Energy Independence  13:04 Aesthetic Business Slowdown Q1  16:44 Reading Numbers Cutting Costs  21:07 Client Access Communication Plans  23:31 Preparedness Avoiding Panic  24:50 Panic And Preparedness 25:59 Pharma Supply Chain Reality  26:39 Credit Card Surcharge Ban  28:00 Margins Pricing And Fees  30:24 Payment Alternatives And Disruption  33:05 Cut Terminal Costs With AI  34:52 Conference Fatigue Explained  36:39 Smaller Events Better Networking  38:47 App Conference Diary Feature  42:37 Future Of Conferences And App Podcast  45:43 Wrap Up And Next Topics JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

    47 мин.
  3. 2 АПР.

    Ep 344 Part 1 The Tox Talks (Chapter 12): Complications of toxins | Dr David Eccleston

    Episode 344 Part 1 hosts Dr David Eccleston (Cosmetic Physician from Birmingham, UK) In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. Part 1 (this episode) is available to listen to on all of your favourite podcast apps.  Part 2 will be available exclusively on our new app called IA Community launching in May (Click here to join our waitlist) In Chapter 12 Part 1 we discuss what injectors learn when they are first taught about toxins. We get into topics including discuss on vs off-label use of toxins, the limitations of pharma-led training, myths around toxin aftercare, preserved vs normal saline, needle considerations and the issues with toxins and pregnancy or breastfeeding . 00:00 Introduction 00:55 Meet Our Guest: Dr David Eccleston 01:50 Part One vs App Exclusive 03:30 David Background Journey 05:05 How Toxins Evolved 07:00 Early Days With Botox 09:40 Consultation Framework 13:40 Handling Top Ups Pricing 14:20 Managing TikTok Patients 20:35 Off Label Ethics Safety 23:40 Learning Off Label Properly 25:50 Choosing Your Go To Toxin 26:25 Six Ds Technique Begins 29:55 Injection Technique Details 30:20 Switching Toxins Safely 31:40 Aftercare Advice Today 34:40 Aftercare Myths Explained 37:10 Pregnancy Breastfeeding Policy 41:10 Bruising Pain Expectations 43:25 Preserved Saline Benefits 46:20 Reducing Bruising Strategies 49:40 Needle Size Brand Choices 50:45 Systemic Risk Online Claims 55:55 Aminoglycosides Contraindication 57:50 Wrap Up & Part Two Teaser JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

    59 мин.
  4. 26 МАР.

    Ep 343 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill

    Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app 00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder. JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

    1 ч. 20 мин.
  5. 12 МАР.

    Ep 341 Masterclass Series (Chapter 13): Male Sexual Aesthetics│Dr John Leonardo

    Episode 341 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada) John join us in Chapter 13 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, other injectable products and techniques. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 13 we discuss a sub-niche of aesthetics that John has developed - male sexual aesthetics. We first explore the taboo and stereotypes behind these sorts of male concerns as well as unpacking some of the functional issues that may also need addressing.  We then outline the five main treatments that John offers:  Penile toxins (GroTox®) for flaccid hang and erectile function Penile filler (P-Girth®) for girth +/- gland enhancement Scrotal toxin (ScroGro®) to relax scrotal retraction, reduce wrinkles and treat hyperhidrosis Scrotal filler (ScroGro®) to increase scrotal size Anal toxin (RimTox®) to relax the internal sphincter for receptive anal sex. John discusses his consultation technique with male aesthetic patients and for each treatment we cover dosing, techniques, product choice, aftercare, costs and complications.  00:00 Introduction  00:40 Meet Dr John Leonardo 01:28 What Is Male Sexual Aesthetics? 03:46 Consultation and Psychology 06:06 How John He Entered The Niche 10:07 Grotox® Mechanism 14:36 Grotox® Protocol and Dosing 21:16 Aftercare, Risks & Longevity 26:34 Pricing, Naming and Industry Context 31:37 P-Girth® - Penile Fillers 35:51 Hybrid Filler and Technique 39:48 Inducing Erections Before Filling 43:32 Penis Sculpting 49:13 Penile Vascular Occlusions 59:12 ScroGro® Toxin Benefits and Method 01:02:24 ScroGro® Filler Protocol 01:06:42 RimTox® 01:13:12 Wrap Up and Resources 01:16:19 Final Outro and Links JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

    1 ч. 17 мин.
  6. 26 ФЕВР.

    Ep 339 How to Launch a New Conference: The Australian Aesthetic Symposium | Jessica Ferris

    Episode 339 hosts Jessica Ferris (Registered Nurse & CEO of Australian Aesthetic Symposium) In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica. Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state. We learn about the logistics and costs to launch a conference, working with sponsors and the finances needed, the challenges of being an unknown organizer, and the problems encountered behind the scenes.  This podcast is sponsored by the Australian Aesthetic Symposium. To save 20% off tickets to this years AAS, click here to buy tickets and use the promo code IA20  00:00 Introduction 01:08 Special Guest: Jessica Ferris from AAS 03:14 Why Perth Needed AAS 05:25 Jessica's Background and Youth Lab 07:36 Learning to Inject in WA 08:42 AAS Idea and Early Hustle 10:07 Partnering with Dr Mike 12:13 Keeping the Conference Fresh 13:38 Building the Event Blueprint 15:09 Budgeting and Hidden Costs 16:58 Selling Tickets and Sponsor ROI 20:31 WA Community and Remote Delegates 23:11 Designing the Program 23:29 Curating Conference Topics 25:30 Safety Business and Diversity 26:32 Why Live Demos Fall Flat 29:26 Cadaver Course Deep Dive 32:28 Making Attendance Worth It 36:28 Behind the Scenes Challenges 39:35 Delegation and Event Day Flow 42:35 Who Should Attend 44:45 Speakers Tickets and Farewell 46:27 Closing Credits  ALL IA LINKS & CONTACT INFORMATION JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)

    47 мин.
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Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.

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