Inside Content - The TV Industry Podcast

3Vision
  • 4.8 (5)
  • BUSINESS
  • UPDATED SEMIMONTHLY

Inside Content is a global TV industry podcast hosted by 3Vision, bringing you the biggest TV trends, insights and developments from the complex and ever-changing content market. Twice a month, we speak with top TV executives from across the content sector giving you VIP access to their views and experiences.

  1. 3D AGO

    Whale TV on Content Curation, Growth Strategy, and the First-Frame Advantage

    On this episode of Inside Content, Jed Ayloff, Senior Analyst at 3Vision, is joined by two key voices from Whale TV: Teresa López, VP of Whale TV+, and Chris Hock, Head of Whale TV Ads.   They explore how Whale TV has grown into a global CTV operating system, powering over 400 independent brands, and how they’re delivering next-gen streaming through Whale TV+.   Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

    38 min

  2. JAN 28

    Merzigo on Scaling Revenue, Navigating Algorithms, and Reaching Global Audiences

    On this episode of Inside Content,  Toby Russell, CEO at 3Vision is joined by Dilip Bala, Managing Director for the Americas at Merzigo.   They explore  why YouTube is no longer just a marketing tool but a core distribution channel, how Facebook plays a powerful role for viral and unscripted content, and why localisation especially dubbing—is critical to global growth.   We discuss Merzigo’s approach to monetising deep archive content, the strategic differences between FAST channels and YouTube, and how Merzigo uses data and scale to stay ahead in this fast-moving space. Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

    38 min

  3. JAN 14

    Studio71 on Platform Partnerships, Creator Monetisation, and Discoverability

    On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision is joined Samir Asthana, Head of OTT Distribution at Studio71.   Samir offers a comprehensive look at how creator content is being reimagined for FAST and VOD platforms—from packaging and programming to brand strategy and discoverability. They examine key success metrics, content selection processes, and how platform demand is evolving as creator-driven programming continues to outperform expectations.   Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

    34 min

  4. 12/10/2025

    The Trade Desk on Building Ventura TV OS, Empowering Advertisers and Leading with Transparency

    On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Matthew Henick, SVP,  Ventura TV OS at The Trade Desk.   In this episode, they discuss how The Trade Desk, through its TV Operating System Ventura TV OS is addressing some of the biggest challenges in Connected TV —like fragmented ad delivery, complex supply chains, and the need for greater transparency. They also dive into The Trade Desk’s Partnership with DirecTV and what it signals about the future of the streaming experience for both consumers and industry players.   Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

    27 min

  5. 11/26/2025

    Fremantle on Monetising Global Content, Strategic IP Revivals and Digital-First Strategy

    In this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Jens Richter, CEO of Commercial and International at Fremantle. Jens shares how Fremantle is adapting its business across three major pillars—traditional distribution, D2C, and social media—and what that means in practical terms for monetising content globally. They talk about the resurgence of classic IPs and how Fremantle is experimenting with digital-first originals and social-nativespin-offs. Jens also offers a candid take on FAST’s rise and plateau, the pressure on global streamers to commercialise, and the surprising economics behind microdramas.   Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠

    48 min

  6. 11/05/2025

    ITV Studios on Redefining IP Monetisation, Digital Strategy and D2C Innovation

    On this episode of Inside Content, Jonathan Nickell, COO at 3Vision is joined by Ruth Berry, President of Global Partnerships and Zoo55 at ITV Studios.   They explore the major macro trends reshaping the industry—from audience fragmentation to the growing shift towards digital-first content—and how ITV is meeting these challenges with innovation and scale. Ruth also shares insights into the rise of Zoo55, ITV’s rapidly growing D2C powerhouse, and offers a candid look at the evolving landscape of content licensing, co-productions, and the cautious optimism emerging across the global market.   Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.   About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

    39 min

  7. 10/22/2025

    Inside Australia’s TV Market with Dan Fahy: FAST Growth, SVOD Strategy & the Future of Aussie Content

    On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Dan Fahy. Dan brings a wealth of knowledge and strategic insight into what’s unfolding in the Australian market.   In this episode, they unpack the state of Pay TV, the shifting SVOD landscape, the broadcaster-led dominance in FAST, and how local programming—from Bluey to Colin from Accounts—is resonating internationally.   Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industryinsights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

    37 min

  8. 10/08/2025

    Protege on the Future of Licensing, Content Rights and AI-Driven Media

    In this episode of Inside Content, Eva Alejandra De Mora, Analyst at 3Vision, is joined by Dave Davis, Chief Content Officer at Protege. With a background spanning roles at Paramount, NBCUniversal, and Fox, Dave now leads Protege’s efforts to license media content for AI model training.   Together they explore how Protege is bridging the gap between content owners and AI developers, the challenges of licensing in a rapidly changing landscape, and what makes certain content more valuable for training. Dave also shares insights on the growing demand for curated datasets, the impact of metadata, and how thoughtful licensing can help content owners protect their rights and shape the future of AI.   Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

    29 min
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4.8
out of 5
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About

Inside Content is a global TV industry podcast hosted by 3Vision, bringing you the biggest TV trends, insights and developments from the complex and ever-changing content market. Twice a month, we speak with top TV executives from across the content sector giving you VIP access to their views and experiences.

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