Inside Freight

Fifth Wheel Freight (FWF)

Inside Freight breaks down the complex world of logistics into simple, practical conversations. Each episode explores the realities of moving freight, from preventing problems before they happen to building trust across the supply chain.

Episodios

  1. HACE 6 DÍAS

    Beauty logistics, compliance, and shipper-broker relationships with Cherylann Welch-Frazer of Tarte Cosmetics

    What does it take to manage global logistics for one of the most recognizable names in beauty? What do shippers really think about their broker partnerships? In this episode, we sit down with Cherylann Welch-Frazer, Senior Global Logistics Manager at Tarte Cosmetics, to talk through the realities of freight in the beauty and cosmetics industry, from ocean and air to OTR, customs compliance, and everything in between. With over 25 years of experience in international logistics spanning fine art, luxury goods, fashion, tech, and e-commerce, Cherylann brings a rare mix of operational depth and compliance expertise to the conversation.  We cover what makes cosmetics uniquely challenging to ship, how viral social media moments create real supply chain pressure, and what shippers wish their broker partners understood. Whether you're a broker, carrier, or logistics professional, you'll walk away with a sharper view of what great shipper relationships actually look like. In this episode: shipper-broker relationships, beauty industry supply chain, customs and trade compliance, international logistics, social commerce and TikTok Shop logistics, building a compliance team, servant leadership in supply chain

    30 min

  2. 11 MAY

    AI Isn't the Enemy with VP of Tech, Nick Beukema

    What does it actually take to stay relevant as AI reshapes the workforce? In this episode of Inside Freight by Fifth Wheel Freight, we explore a simple but critical mindset shift: you won't be replaced by AI, but you may be replaced by someone who knows how to use AI well. Nick Beukema, VP of Technology at Fifth Wheel Freight, breaks down how professionals across freight, logistics, and beyond can stop fighting AI and start directing it. He discusses how to identify which parts of your job are at risk of automation, practical first steps for getting comfortable with AI tools, why creativity will become the competitive bottleneck, and more. Whether you're a broker, shipper, carrier, or logistics professional, this episode gives you an honest, practical take on working with AI rather than against it. Inside Freight is produced by Fifth Wheel Freight, a third-party logistics provider based in Grand Rapids, Michigan, offering truckload, LTL, drayage, rail, over-dimensional, and expedited freight services across the US and Canada. Learn more at fwf.com.

    3 min

  3. 23 ABR

    Full Court Freight: Sales vs. College Hoops featuring Isaac Hernandez

    What does basketball have to do with a freight brokerage? More than you'd think. In this episode, we sit down with Isaac, a nine-year veteran Sales Rep at Fifth Wheel Freight, who went from walking on at Grand Valley State University's basketball program to becoming a top freight broker...without ever planning to work in logistics. Isaac breaks down how the lessons he learned on the court like handling rejection, staying adaptable, and competing in a crowded field directly translate to success in one of the most competitive industries out there. We dig into what separates the brokers who thrive from the ones who wash out, why over-communication is his secret weapon, and why he'd rather have a customer yell at him than ghost him any day. Whether you're an athlete exploring a career in sales, a logistics pro looking for some fresh perspective, or just curious what the freight world actually looks like from the inside, this one's for you.

    11 min

  4. 8 ABR

    AI is Raising the Floor in Freight with VP of Technology, Nick Beukema

    In this episode of Inside Freight, Fifth Wheel Freight’s VP of Technology, Nick Beukema, shares his perspective on how AI is widening the gap between average and great brokerages. Not necessarily through bigger budgets, but through better implementation, creativity, and operational agility. We also dive into the future of freight technology, including cheaper SaaS tools, AI voice, workflow automation, self-driving trucks, and the mindset shift professionals need to stay relevant as AI becomes more embedded in daily work.

    13 min

  5. 16 MAR

    Automation is "Lovely" with VP of Tech, Nick Beukema

    Automation is changing freight brokerage...but not everything should be automated. In this episode of Inside Freight, VP of Technology Nick Beukema breaks down where AI and automation can make the biggest impact in logistics, from back-office processes to document processing and operational efficiency. He also explains the areas that he believes should remain human. We explore how freight companies can use technology to eliminate repetitive work while protecting the human relationships that power the industry. If you’re curious about AI in logistics, automation in freight brokerage, and the future of freight tech, this episode dives into what’s possible, and what may benefit from staying human.

    15 min

  6. 16 MAR

    Staying Ahead of the Brokerage Tech Curve with VP of Tech, Nick Beukema

    In this episode of Inside Freight, Fifth Wheel Freight’s VP of Technology, Nick Beukema, shares how technology is transforming the modern freight brokerage. From building proprietary software inside a brokerage to navigating the rapid rise of AI, Nick discusses how logistics companies can stay ahead of the technology curve. We cover the role of internal tech teams, how brokerages are approaching automation and data infrastructure, and what it takes to implement meaningful tech in a fast-moving logistics environment. If you’re interested in freight tech, logistics innovation, and the future of brokerage technology, this episode is a must-listen.

    8 min

  7. 16 MAR

    How to Be a "Go-To" Carrier with Director of Carrier Relations, Dakota Knechtel

    What makes a carrier a broker’s first call? In this episode of Inside Freight, we sit down with Dakota, Director of Carrier Relations at Fifth Wheel Freight, to break down how carriers can stand out in today’s freight market. From communication and transparency to reliability and service, Dakota explains what separates good carriers from the ones brokers call again and again. Whether you’re a truckload carrier, dispatcher, freight broker, or logistics professional, this episode explores how strong relationships and clear communication lead to better freight partnerships and more consistent business.

    17 min
  • 7 episodios

Acerca de

Inside Freight breaks down the complex world of logistics into simple, practical conversations. Each episode explores the realities of moving freight, from preventing problems before they happen to building trust across the supply chain.

Información

  • Creador
    Fifth Wheel Freight (FWF)
  • Años de actividad
    2 k
  • Episodios
    7
  • Clasificación
    Apto
  • Copyright
    © 2026 Inside Freight
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