Inside La Sala

Lisbeth Graham
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  • Entrepreneurship

A rebranded space from Rise to Alignment. We are talking messaging, sales and how to create a messaging that sales and a strategy that needs to be tailored to YOUR life.

  1. 1d ago

    The Repivot: How I Finally Built an Offer That Feels Like Me

    In this episode of Inside La Sala, Lisbeth pulls back the curtain on the messiest, most honest business pivot of her career — and why it finally led her back to the thing she was gifted at all along. After 18 months of hiring coach after coach, second-guessing her gut, and building a done-for-you offer that drained her instead of lighting her up, Lisbeth walks through the real story behind her rebrand: the goal that changed everything (paying off debt, $1,000/month, no exceptions), the moment her business coach told her point blank "this offer isn't good," and the realization that she'd been trying to cater to everyone instead of doing the one thing that actually works for her clients — turning Threads content into DM conversations that close. She's teaching two things now, full stop: how to create content that pre-sells, and how to follow up in the DMs without being a creep or a pushover. This episode sets up a mini-series on the follow-up tactics that turned a "no" into a fully booked client — and why most people quit right when the real sale is about to happen. In this episode: The real reason Lisbeth walked away from her done-for-you offerHow one clear financial goal reshaped every business decision that followedWhy "everyone else is doing it this way" is the fastest way to lose your own messageThe Threads → Stories → DMs method that's driven nearly all of her client salesA preview of the follow-up series coming over the next four episodesMentioned in this episode: Connect with Lisbeth on Instagram: @shewritesspicy4 spots open for 1:1 support — DM to applyNext episode: The three follow-up tactics that turn cold DMs into booked clients.

  2. Aug 11

    Episode 2: The Perfect Sales Strategy Doesn't Exist. Here's What to Build Instead

    Here are 5 SEO-friendly episode titles, followed by full show notes. Episode Title Options"Why Your Sales Strategy Keeps Failing (It's Not What You Think)""The Perfect Sales Strategy Doesn't Exist — Here's What to Build Instead""How to Build a Sales Strategy Around Your Real Life (Not Someone Else's)""Sales Strategy for Busy Entrepreneurs: Capacity, Boundaries & Follow-Up""Why You're Losing Sales to Follow-Up (Not Skill)"Podcast Show NotesWhat if the perfect sales strategy isn't something you find — it's something you build from your own life? In this episode of Inside La Sala, Liz breaks down why copy-paste sales templates fail busy entrepreneurs, and what to build instead. Liz gets real about losing sales to competitors who simply followed up more consistently, the moment she had to admit her "20 hours a week" was her real capacity, and why she's choosing slow and steady over burnout right now. If you've ever felt guilty for not posting as much as everyone else, or wondered why your sales strategy never sticks, this episode is your permission slip to build something that actually fits your life. In this episode: Why the "perfect" sales strategy isn't external — it's internalThe real story behind losing 2 sales to better follow-up (not better offers)How to build a strategy that's creative but not duplicated from someone elseThe 3 things every sales strategy needs to account for: capacity, time, and lifestyleLiz's honest breakdown of her actual weekly hours and why she set that boundaryA follow-up tactic that goes beyond "just checking in"Why comparing your results to someone else's $10K sale is missing the full picture Key Takeaway: Your sales strategy shouldn't be duplicated from anyone else's. It should be built around how much time you actually have, what season of life you're in, and where you naturally close — not a generic framework that ignores your reality. Mentioned in this episode: Last week's episode on the power of DM sales (link back to it)Next week's episode: why DMs are the best place to convert leads Connect with Liz: Follow on Instagram: Instagram Rate & review on Spotify or Apple Podcasts

  3. Aug 5

    Your Cafecito Sales Talk: DMs, Signals, and Why We Rebranded

    Rise to Alignment just became Inside La Sala — welcome to the new house. This episode wraps up the DM series with the 3-step framework for selling in the DMs without sounding like a script: find the signal, respond with context, then invite. Plus, Liz shares the 1am realization that led to the full rebrand from Phoenix Arising to Casa de Sales. If you know what you do but can't say it online in a way that brings in clients — this one's your cafecito reset. In this episode: Why the DMs aren't dead — you're just using them to pitch instead of qualifyThe 3-step DM framework: signal → context → inviteWhy "pretty but broke" messaging keeps your inbox quietThe real story behind the Casa de Sales rebrandDM Liz "PODCAST" on Threads to keep the conversation going. sales messaging, selling in the DMs, DM sales strategy, service-based business owner marketing, how to sell in Instagram DMs, sales messaging strategist, content that sells, sales conversations online, qualifying leads in DMs, Threads content strategy, sales messaging podcast

  4. Jul 22

    EPISODE 24: How to use storyselling & CTAs to turn Followers into clients

    Episode SummaryAre your Instagram Stories bringing in views, but zero leads? In this episode, host Lisbeth Graham breaks down the third and final part of her 3-Part Instagram Story Sequence: Storyselling & Calls to Action (CTAs). Lisbeth reveals how to seamlessly move cold followers from viewing your stories into taking real action in your DMs. She walks through four go-to CTA strategies—from casual "taps" to deliberate reply words—and explains why leveraging your ideal client’s exact words is the key to creating content that converts without feeling fake or forced. Key Takeaways & HighlightsThe Role of the CTA: The first two parts of the sequence build anticipation; the CTA is where you ask your audience to move from passive viewers to active participants.4 High-Converting Story CTAs:Tap Here: A low-friction micro-commitment ideal for opening friendly DM conversations.Swipe Directives: Fun directional prompts (swipe up, right, left) that act as immediate conversation starters.Reply a Word: A high-intent CTA that signals a follower is hot, engaged, and ready to explore working with you.Link Stickers: Great for capturing data—and identifying when to switch up your strategy if link clicks aren't converting into conversations.Connections, Clients, or Collabs: Remember that every story response doesn't need to be an instant sale; focus on building genuine relationships.The RAW Method: How marrying your authentic voice with your client’s exact language creates messaging that naturally converts.Featured Resources & OfferingsBorn to Sell (Done-For-You VIP Week): Get your messaging completely aligned. Lisbeth takes your authentic voice, pairs it with your clients' exact words, and builds converting copy so you never struggle with "what to say" again.Connect with LisbethInstagram: Send a DM to connect, chat about your messaging, or discuss Born to Sell!Keywords & Episode TagsPodcast Tags / SEO Keywords: Instagram Story Strategy, Storyselling, Content Messaging Strategist, Instagram DM Sales, Call to Action Examples, Convert Cold Followers, RAW Method, Born to Sell VIP Week, Service-Based Business Marketing, Organic Client Acquisition, Social Media Conversion, Lisbeth Graham, Copywriting for Service Providers, Instagram CTAs, DM Sales Framework

  5. Jul 8

    Episode 23: How to Use Client Testimonials in Your Stories to Build Authority and Convert Followers

    The One Story That Makes Your Audience Choose You Over Everyone Else In a time where trust is super low and people just can't seem to trust anyone online — what is it that actually makes someone choose you over someone else? It's not your aesthetic. It's not your follower count. It's the testimony story. And in this episode, I'm breaking down the second story in your three-part sequence — the one that builds your authority, gets people to see themselves in your content, and gives them every reason to pick you. Here's what we cover: Why testimonials work when everything else feels like noise — and how sharing client wins the right way makes your audience think "that's me"How to share a case study that paints a picture — including the real story of a client who was ready to quit at the 50–70 day mark and ended up booked out a year laterWhat to do if you think you don't have testimonials — spoiler: they're buried in your DMs, your Zoom calls, your transcripts right nowWhy showing up on camera matters — and how to start small even if the idea of talking to a camera makes you feel like an idiot (I've been there, December 2015, rocking chair, camera going up and down)The words that actually make people stop scrolling — your results have to have words they've said, words they want, words that make them think "I need that" This is the A in the R.A.W. Method — your Authentic Voice. And this is the story that answers the question your audience is always asking: why you? Ready to have a playbook full of the exact words your people want to hear? DM me on Instagram to start chatting about how having your own Playbook can drive sales and leads from your Threads KEYWORDS & TAGSInstagram story strategy for service providershow to use testimonials on Instagrambuilding authority online as a service providerclient testimonials for coachesInstagram stories that convertcontent messaging strategyhow to get clients on Instagramauthentic brand voice onlinedone-for-you messaging playbookR.A.W. method messagingRise to Alignment podcastLisbeth Graham positioning strategist

  6. Jul 1

    The 3-Part Instagram Story Sequence to Get More DMs (Part 1: Engagement Stories)

    Here's the SEO title and description package for Episode 22: Title OptionsThe 3-Part Instagram Story Sequence to Get More DMs (Part 1: Engagement Stories)Stop Posting Stories That Go Nowhere — Part 1 of the DM-Generating Story SequenceEpisode 22: Turn Your First Story Into a Client Magnet (Engagement Stories Explained)My pick: Episode 22: The 3-Part Instagram Story Sequence to Get More DMs (Part 1: Engagement Stories) — it's got the keyword phrase "Instagram story sequence," the number signals a series (good for binge listening), and "get more DMs" is the outcome people are searching for. DescriptionIf you want your Instagram stories to actually start conversations instead of just existing, this episode kicks off a 3-part series breaking down the exact story sequence to turn viewers into DMs and clients. In Part 1, Liz breaks down the two types of engagement stories every business owner should be using — personal and business — and how to use them to start real market research with your audience. You'll learn how to ask the right questions to uncover your audience's exact words, pain points, and fears, and how to turn those answers directly into content that makes people feel seen, heard, and ready to engage. This episode also introduces the RAW Method (Real words, Authentic voice, Words that convert) and shows how your audience's real words — gathered straight from your stories — become the foundation for messaging that actually converts. In this episode you'll learn: — The 2 types of engagement stories to post and when to use each one — How to turn audience answers into content ideas using market research — Why "seen and heard" words are the key to nurturing your audience — How this connects to the RAW Method and the Born to Sell Playbook — What's coming in Part 2: client win stories If you're tired of freezing up wondering what to post, this episode shows you how to let your audience tell you exactly what to say. Check out Liz's freebie on how to find your client's true words Wanna learn about Born to Sell: Turn your words into content that Sells? Connect with Liz over on Instagram Instagram stories, Instagram marketing, content strategy, messaging strategy, content messaging strategist, RAW Method, social media strategy, Instagram engagement, audience research, market research, DM strategy, content that converts, online business growth, service based business, Instagram story sequence, client testimonials, brand messaging, business coaching, content creation tips, audience nurturing

  7. Jun 24

    Episode 21: How to Use a 3-Part Instagram Story Sequence to Fill Your DMs With Aligned Clients

    The 3-Part Story Sequence That Turns Instagram Viewers Into DM Conversations Real talk — most people are posting on Instagram and getting nothing back. No DMs, no replies, no movement. And it's not because your offer is bad or your content is wrong. It's because there's no sequence guiding people from "who is this?" to "I need to work with her." In this episode, I'm sharing the three-part story sequence I use on Instagram to nurture people who find me on Threads and bring them into my world — without being salesy, without cold pitching, and without being on every platform known to mankind. Here's what we cover: Why a story sequence matters — and how keeping it simple is what actually creates momentum, especially when life is full (yes, summer, I see you)Story Part 1: The Engagement Story — how to open a conversation with your audience using polls, questions, and relatable moments that make people feel seen before you ever talk businessStory Part 2: The Authority Story — how to share a client win that uses their exact words so your dream client stops mid-scroll and thinks "wait, that's me"Story Part 3: The Call-to-Action Story — how to close the loop and tell people exactly what to do next without it feeling forced or pushyThis is the foundation of how I build relationships on Instagram — and it's how I've created consistent DM conversations and client leads even during the season of life where I had zero village, a part-time job, and three kids being homeschooled. If you've been wondering why people are watching your stories but never reaching out — this episode is the answer. Ready to have messaging that actually sounds like you and speaks directly to your people? Click the link to learn more about Born to Sell, my 7-day done-for-you messaging and positioning playbook. → https://www.instagram.com/yourmessagingrebirth/ KEYWORDS & TAGSInstagram story strategy for service providershow to get DMs from Instagram storiesInstagram story sequence for coachesnurture content on Instagramconvert Instagram followers to clientsmessaging strategy for service-based business ownersInstagram DM sales strategyonline service provider content strategyhow to attract clients on Instagramdone-for-you messaging playbookRise to Alignment podcastLisbeth Graham messaging strategist

  8. Jun 10

    Episode 20: Why Your Content Isn't Attracting Anyone

    If your content isn't pulling in the right people, it's probably not a content problem. It's a placement problem. In this episode I'm breaking down the attraction marketing strategy that nobody actually explains, including how to find the platform where strangers discover you, what to post there that's different from everything else you're creating, and why consistency is less about the algorithm and more about your message. What we cover: What a top of funnel platform actually is and how to find yoursThe four types of attraction content that make someone stop and follow youWhy going viral is not the goal and what to focus on insteadThe real reason your content isn't converting even when you're posting consistently If you are a service based business owner who is posting consistently but still not attracting the right clients, this episode is for you. Free 5-Day Challenge: Spark the Conversation Find the exact words your people use so your content starts calling in the right ones. https://lisbethgraham.co/freechallenge Done For You Messaging and Positioning: Born to Sell A 7-day intensive starting at $2,000. I do all the research and hand you a custom 30+ page playbook. Email me at hello@lisbethgraham.co Follow me on Instagram: @yourmessagingrebirth Follow me on Threads: @yourmessagingrebirth

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About

A rebranded space from Rise to Alignment. We are talking messaging, sales and how to create a messaging that sales and a strategy that needs to be tailored to YOUR life.

Information

  • Creator
    Lisbeth Graham
  • Years Active
    2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © 2026 Lisbeth Graham
  • Show Website
    Inside La Sala