The Page 2 Podcast: An SEO Podcast

Jon Clark, Joe DeVita
  • 5.0 (14)
  • MARKETING
  • CADA DOS SEMANAS

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

  1. AI vs SEO: Duane Forrester on Search, Chunking & the Future of Optimization 🤖

    HACE 20 H

    AI vs SEO: Duane Forrester on Search, Chunking & the Future of Optimization 🤖

    https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike.  From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules. This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI. 🧠 In This Episode (🤖 AI Meets SEO): • Duane Forrester on launching Bing Webmaster Tools & Schema.org • Why AI hasn’t killed search, it has fractured it • Semantic density vs. semantic overlap explained • The critical role of chunking strategies in modern content • How to train AI to be part of your SEO team • The emerging importance of people management in SEO • Why job titles don’t matter. Doing the work does • Universal verifiers: what they are and why they matter • How to future-proof your SEO skills and team structure • Tools Duane is building and the AI-infused future he sees coming Duane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work. 📢 Subscribe to stay ahead in the ever-evolving world of search and AI. 💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy? 🔗 Resources & Mentions • Duane Forrester on Linkedin • Unbound Answers • Schema.org • Duane Forrester Decodes Substack • Which SEO Jobs AI Will Reshape & Which Might Disappear • The Verifier Layer: Why SEO Automation Still Needs Human Judgment Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1 h y 11 min
  2. SEO in the Age of AI 🤖 | Kevin Indig on Google Overviews, E-Commerce & The Future of Search

    15 SEP

    SEO in the Age of AI 🤖 | Kevin Indig on Google Overviews, E-Commerce & The Future of Search

    https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth. Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world. Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025. ☕ In This Episode (Key Takeaways): • Kevin’s coffee ritual and why rituals set the stage for great work • The growth of Growth Memo and moving into video-first content • Insights from analyzing 35,000+ queries on SERP features in e-commerce • How AI overviews are replacing product grids in Google Search • Why image carousels dominate and what that means for shopping discovery • Strategies for Black Friday / Cyber Monday campaigns in an AI-driven SERP • Key findings from Kevin’s LLM & chatbot study (Wikipedia, Reddit, LinkedIn, YouTube as sources) • Should brands block AI crawlers? The economics of content in 2025 • Content simplicity, structure, and trust signals that matter most now • Link building’s shifting role — mentions vs. backlinks in the AI search era • New SEO KPIs: influence, share of voice, and brand trust over clicks • Predictions on what Google Search will look like in the next 12–24 months This episode arms you with the insights you need to rethink SEO strategy for the AI era. ✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth. 💬 Comment below: How are you adapting your SEO strategy for AI-driven search? 🔗 Links & References from the Episode • Kevin Indig on Linkedin • Growth Memo Newsletter • AI Overviews Usability Study • Google E-commerce SERP Features 2025 vs. 2024 • LLMs and Content Structure • Measurement Shifts Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    56 min
  3. How Michelle Morgan Builds High-Converting B2B Funnels with YouTube Ads 🎯

    8 SEP

    How Michelle Morgan Builds High-Converting B2B Funnels with YouTube Ads 🎯

    https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B.  Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue. From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers. 📊 In This Episode How Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channelWhy YouTube ads do work for B2B—and how to sequence them effectivelyTactical retargeting strategies across platformsThe truth about automation and why “just checking the AI box” isn’t enoughUsing CRM data to train ad algorithms for better lead qualityWhy most B2B landing pages still fail—Michelle's no-BS adviceWhen to use Performance Max (and how to avoid spam leads)LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadershipMicrosoft Ads vs. Google Ads: where’s the real value?Facebook Ads fragility—how to scale spend without tanking performanceMichelle’s take on TikTok vs YouTube Shorts for discoveryThe one thing she’d tell her younger PPC self (and a hilarious golf question to close)🎧 This episode is your crash course in smart, no-fluff paid media that scales. 🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy. 💬 Comment below: What’s your biggest challenge with paid media right now? 🔗 Links and Resources  Michelle Morgan on LinkedinPaid Media Pros YouTube ChannelPaid Media Pros Official Site Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1 h y 1 min
  4. SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit

    1 SEP

    SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit

    https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules. From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen. 📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow. 📌 In This Episode (🔍) • The “one battlefield” mindset: paid vs organic is an illusion • How to align SEO & SEM teams—and why you must • AI Max, automation & the death of granular control • Fighting fraud and low-quality leads in PMax campaigns • How to rethink ROI in a post-click world • Planning content for AI Overviews and impression-heavy SERPs • Using call center data to power high-impact content • Why knowing your _non_-customer matters too • Strategies for affiliate monitoring and brand term protection • Optimizing shopping feeds with real search behavior in mind • Tentpole marketing: balancing long-term planning with war room agility • Predictions on the future of Google’s SERP with AI front and center This episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search. 🎧 Don’t miss it! 👍 Subscribe for more insights on search, AI, and digital marketing strategy 💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments! 🔗 Links and Resources  • Luigi Ferguson on Linkedin • Impact of Google Map Pack ads • ChatGPT disrupting Chegg Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1 h y 9 min
  5. SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀

    25 AGO

    SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀

    https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound on About.com to refine their crawlers. We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search. Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt. 🧠 In This Episode: • The About.com “test server” era: letting engines crawl a mirror site to improve their bots—what Marshall learned by “watching the watchers.”  • Why log files are mission-critical again as dark traffic surges and LLM crawlers multiply.  • Enterprise-grade log tooling & options: Sitebulb, Screaming Frog, Splunk—what to use when.  • Crawl budget signals hiding in plain sight: the Search Console “Crawl stats” report.  • NYT archive strategy: opening history for scale, membership, and revenue (and why it worked).  • E-E-A-T before the acronym: building human authority into content and authorship.  • LLM.txt today: yes, it’s crawled; no, standards aren’t settled; how teams are exposing it.  • AIO reality check: impressions up, clicks down; what’s converting (and why patience pays).  • Blocking AI training vs. real-time use: robots.txt limits, legal gray zones, and first-line defenses.  • Holistic marketing > channel silos: brand, email, social, search, Discover—working together. If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening. 📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy. 💬 Comment below: How are you adapting your SEO strategy in the age of AI and dark traffic? 🔗 Links & Resources Mentioned • Marshall Simmonds LinkedIn • Defined Media Official Site • Page 2 Podcast Noah Learner episode Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    53 min
  6. How Ryan McGonagill Builds High-Impact Content at Scale Across 10+ Brands in 2025 🚀

    18 AGO

    How Ryan McGonagill Builds High-Impact Content at Scale Across 10+ Brands in 2025 🚀

    https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics. You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time. On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise. Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned. 🧠 In This Episode • Centerfield’s model: owning acquisition end-to-end and publishing across ~10 brands, from business.com to security.org.  • Personalization > “cool” interactives: give users simple, relevant tools (even a basic calculator).  • “User first” beats dwell-time hacks—ship what helps people decide, not what inflates metrics.  • The refresh playbook: nothing older than a year; ISP pages reviewed ~biweekly; plan around seasonality (e.g., moving May–Sep).  • Verticalized writers + editors and a non-negotiable “gold standard” (third-party + firsthand expertise, real photos).  • How to prioritize: fortify winners before chasing breadth; align SEO (traffic/rank) with content’s profit focus.  • PR that lands: lead with surprising data and media-worthy angles; why links > referral traffic from research.  • AI in the workflow: frequent LLM upgrades, but keep human touchpoints for judgment, reviews, and accuracy. This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last. 📢 Subscribe for more expert insights on content marketing and SEO! 💬 Comment below: What's your biggest challenge with content personalization or AI in your workflow? 🔗 Websites & Brands: Centerfield Official SiteRyan on LinkedIn🧪 Notable Studies/Articles Referenced: DEI Pronoun Study – A viral study Ryan produced that got national media coverage (including a comment from Elon Musk).Marketing Interns Study on Job Market – Innovative research using interns to analyze the job market.LLM Comparison Article on Business.com – Compared outputs from various AI models for quality. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    43 min
  7. 🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets

    11 AGO

    🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets

    https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4. Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth. Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable. 📊 In This Episode: • Why most marketers only tap into a fraction of GA4’s potential • The high cost of bad data — and how to prevent it • Brie’s BEAST Framework for reliable, strategic analytics • Common GA4 migration mistakes (and how to fix them) • Unlocking the hidden power of GA4’s Advertising tab • How to spot and leverage multi-touch attribution data • Tips for integrating Google Search Console with GA4 • Future trends in AI-driven analytics (and their pitfalls) Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots. Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing. 💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately? 🔗 Links & Resources Mentioned • Brie Anderson on LinkedIn • Brie Anderson on YouTube • Beast Analytics Official Site Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1 h y 1 min
  8. 🌟 Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growth

    4 AGO

    🌟 Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growth

    https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas.  Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies. 🧩 In This Episode: • Navigating the complex integration of two SEO agencies • The importance of cultural fit and open communication • Strategic insights on preserving legacy and heritage post-merger • Adapting SEO services to remain relevant amidst AI evolution • How link building is evolving in the AI era • Developing effective career paths within SEO teams Tyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes. 🔗 Links & Resources Mentioned • Tyson Stockton LinkedIn • Internet Marketing Ninjas • Previsible.io • Voice of Search Podcast • 2025 SEO Jobs Report • 2025 SEO Compensation Trends • Page 2 Podcast Nick LeRoy episode 🔔 Subscribe for more expert insights into SEO strategies and agency management 💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    56 min
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Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

Información

  • Creador
    Jon Clark, Joe DeVita
  • Años de actividad
    2018 - 2025
  • Episodios
    93
  • Clasificación
    Explícito
  • Copyright
    © 2018 - 2025 The Page 2 Podcast
  • Mostrar sitio web
    The Page 2 Podcast: An SEO Podcast

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