Megashift - New Trends in Business

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Megashift brings you interviews with the sharpest business leaders in the game. Here, they share the biggest changes and shifts happening in the business world, right now. How do today’s leaders leverage their skills to create value in a changing business world? Megashift brings you interviews with some of the most successful leaders in the industry with a series of strategic conversations featuring experts that will take a deep look into the evolving business climate. Expect educational interviews exploring the latest in harnessing the market forces to make an impact the future of both commerce and communications. Project and videos produced by Rob Kleiman. Hosted on Acast. See acast.com/privacy for more information.

  1. 1月8日

    Scaling DevRel Programs for Product Impact & Learning | Erica Hanson (Tech Community Thought Leader)

    Our chat with Erica Hanson, a global developer relations and community leader who spent over 17 years at Google before leading DevRel at Flutter Flow. Erica shares how she grew Google's developer community programs to reach 3 million developers and students annually across 110+ countries. We discussed how to validate the demand for your product community using data, the feedback loop between community insights and product teams, and building cross-functional partnerships to drive real impact. Erica also shares her framework for selecting great volunteer leaders, the shift toward in-person communities in the AI age, and a story about her father's 43-year tech community involvement that exemplifies lasting community. If you're interested in community-led growth, DevRel strategy, or scaling developer education programs, this conversation is for you! Hosted on Acast. See acast.com/privacy for more information.

    44 分鐘

  2. 1月7日

    Rewiring Your Record Collection: Apps That Help Us Rediscover Our Stuff | Ash Ryan Arnwine (Collxn)

    Maybe you own hundreds of vinyl records but keep playing the same five. Streaming algorithms push new music. E-commerce nudges the next purchase. Everything is optimized for acquisition these days but what about the stuff we already have? Ash Ryan Arnwine thinks there's a shift happening: away from accumulation, toward appreciation. Tech that doesn't compete for your attention, but helps you go deeper with what you already own. Is this a tech-enabled walk down memory lane we actually need? Ash Ryan Arnwine built Collxn to explore that question. The app syncs with your Music catalog and sends you one daily email: a random record from your own shelves, plus vibe-matched recommendations and recent artist news. The goal isn't to keep you in the app. It's to get you back to your turntable. After years leading DevRel at Adobe Creative Cloud and Nylas, Ash went solo. Now he's building from Kyoto, Japan, using AI coding agents to ship a product for vinyl collectors who want to rediscover what they already own. 🔑 WHAT WE COVER: - The Collxn concept: Daily "drops" that help vinyl collectors fall in love with their collection again - Building products that value your time, not pull you in for more - The shift from accumulation to appreciation: Creating value from what people already own - Why people collect things: Audiophiles, diggers, traders, nostalgia seekers—it's not one thing - AI coding agents: The double-edged sword of speed vs. depth when building a company as a solo fouder 🎯 FOR: Solo founders, DevRel professionals, collectors of anything, and builders interested in the shift from "get more" to "go deeper." 🔗 CONNECT: Collxn: https://www.collxn.com Subscribe to Megashift for more cool looks on on technology and business transformation #VinylCollecting #Collxn #SoloFounder #DevRel #AIcodingAgents #Rediscovery #Megashift Hosted on Acast. See acast.com/privacy for more information.

    37 分鐘

  3. 2025/12/16

    Inside Squarespace's Circle Program: Crafting Partner Ecosystems That Deliver (Sarah Greisdorf)

    In this episode of Megashift, Rob Kleiman sits down with Sarah Greisdorf, who leads the community team at Squarespace representing its Circle program: a community of over 100,000 web designers, freelancers, and developers building Squarespace websites for clients. Sarah shares the origin story of the Circle program, which launched nearly 10 years ago around a shared passion for the Squarespace platform. From those humble beginnings, the community has evolved into a strategic growth engine for Squarespace, complete with a monthly talk show, an annual conference (Circle Day), educational courses, and a vibrant online gathering space where members teach and support each other. We dive into how Sarah's team measures impact of this community program through website subscriptions and revenue, the power of network effects (one designer can mean 100+ websites), and how they're leveraging AI tools to synthesize insights from hundreds of partners across their ecosystem. The conversation wraps with Sarah's and Rob chat about resurgence of in-person community experiences and why lightweight, creative gatherings may be the key to driving lasting loyalty in an age of content commoditization. Hosted on Acast. See acast.com/privacy for more information.

    30 分鐘

  4. 2025/12/03

    Turning B2B Slack Channels into Searchable Microsites for Real Insights | Zach Hawtof (Tightknit.ai)

    For businesses using Slack to engage customers and ambassadors, Slack-based communities aren't just side channels anymore. Zach Hawtof, CEO & Co-founder of TightKnit.ai, explains how his platform creates searchable microsites synced with Slack and turns all those buried slack threads into accessible knowledge teams can actually act on. Rob Kleiman and Zach Hawtof discuss why AI-native companies like Clay, Gamma, Lindy, and Beehive are building community-first GTM motions, why legacy giants are following suit, and what bots still can't replace: trust and connection built through authentic human conversation. Online communities have become core infrastructure for B2B customer support, product feedback, and retention. The question is: how do you unlock value of all the noisy conversations within them - and how do you scale it? 🔑 WHAT WE COVER: - The shift from archival forums to real-time community infrastructure - What is TightKnit: Public-facing microsites synced with Slack - Why DevRel teams hopped from Discord back to Slack...and why it matters - What it means when AI bots surface contextual knowledge about a customer's painpoints - The community metric that actually matters 🎯 FOR: Community managers, DevRel leaders, B2B SaaS founders, and business leaders turning customer communities into growth engines. 🔗 TightKnit.ai: https://tightknit.ai Subscribe to Megashift for more on AI, community, and business transformation. #SlackCommunity #B2BCommunity #TightKnit #CommunityBuilding #DevRel #CustomerSuccess #SaaS #Megashift Hosted on Acast. See acast.com/privacy for more information.

    38 分鐘

  5. 2025/11/21

    Podcast Curation as a Service | The Art of Discovery & Taste | Arielle Nissenblatt (Earbuds.Audio)

    In an era where algorithms decide what you might hear next, Arielle Nissenblatt built something different: a community-powered podcast recommendation engine rooted in taste AND data. Since 2017, she's run Earbuds.Audio—a weekly curated newsletter where real people pick real episodes around a theme. No machine learning. Just the network effect of good taste. Now at Pinwheel, she helps creators and brands use podcasts strategically to reach audiences and build sustainable businesses. Rob Kleiman sits down with this Brooklyn-based podcast industry veteran to explore why curation is becoming a service, how discovery is evolving, and what it means that the very definition of what makes a "podcast" a podcast has shifted. 🔑 WHAT WE COVER: - Podcast Curation as a Service: the case for human taste over algorithmic feeds - The "vibes-based surveying" origin story behind Earbuds.Audio - Video podcasts: existential threat or rising tide that lifts all boats? - Working with The Podcast Academy and the "Oscars of audio" podacsts communuty - The network effect of taste: your 5 favorites + my 5 = discovery gold = Why creators shouldn't feel forced to add video to their workflow 🎯 FOR: Podcast creators, audio producers, content strategists, media operators, and anyone navigating discovery in the creator economy. 🔗 CONNECT: Earbuds.Audio: https://earbuds.audio Pinwheel: https://www.pinwheel.com The Podcast Academy: https://thepodcastacademy.com Subscribe to Megashift for more on media, technology, and business transformation. #PodcastCuration #PodcastDiscovery #EarbudsAudio #CreatorEconomy #Pinwheel #ThePodcastAcademy #AudioCreators #CurationAsAService #Megashift Hosted on Acast. See acast.com/privacy for more information.

    42 分鐘

  6. 2025/11/08

    Balancing Empathy and AI in People Ops with HR Leader Kevin Clancy

    Kevin Clancy, an HR industry leader shares insights on modernizing HR in tech: from AI-powered recruiting tools to creating empathetic employee experiences. He discusses navigating crucial conversations, avoiding AI over-reliance, and building learning programs that retain top talent. Hosted on Acast. See acast.com/privacy for more information.

    38 分鐘

  7. 2025/10/28

    GTM in the AI Era: LLM Discovery & Distributed Teams | K-Squared Strategies CEO Kristin Kovner

    Kristin Kovner, CEO and Founder of K-Squared Strategies, discusses how marketing creates markets and the major shifts happening as AI transforms product discovery. Kristin helped launch YouTube's video advertising business at Google & AOL and now has advised 100+ high-growth tech companies on their go-to-market strategies. She's watching a major shift unfold: people ask ChatGPT and Claude questions they used to ask Google, but there's no playbook yet for how brands show up in those AI answers. WHAT WE COVER: - Why CEOs need conviction - How marketing teams are becoming lean, distributed networks of senior experts - What it takes to build marketing that drives revenue, not just spends budget Lessons from launching YouTube's ad business with zero marketing budget KEY INSIGHT: "Creativity loves restraint. You don't need a big budget to make big impact." If you're interested in marketing strategy, AI discovery, or lessons from building markets where they don't yet exist, check out the conversation on Megashift. https://ksquaredstrategies.com Hosted on Acast. See acast.com/privacy for more information.

    37 分鐘

  8. 2025/10/16

    SEO Shifts: Relevance Engineering & AI Search with Garrett Sussman | iPullRank

    "It's not just SEO anymore." Garrett Sussman explains why AI search requires a completely new strategy. Garrett Sussman, Director of Marketing at iPullRank, breaks down how ChatGPT, AI Overviews, and conversational search are fundamentally changing digital visibility—and what businesses must do to adapt. 🔑 WHAT WE COVER: Relevance engineering: The 5-pillar framework replacing traditional SEOQuery fan-out: How AI turns 1 search into 20+ synthetic sub-queriesInput, channel, performance: The 3-tier metrics frameworkGoogle vs ChatGPT vs Perplexity: Market share reality 📊 KEY INSIGHT: "When you can have a conversation with your search tool, you're asking questions in natural language. That's more difficult to monitor as a marketer—you can't just optimize for hundreds of thousands of searches for 'running shoes' anymore." 🎯 FOR: CMOs, marketing directors, and business leaders trying to figure out what this AI search shift actually means for their strategy and budgets. 🔗 RESOURCES: iPullRank AI Search Manual: https://ipullrank.com Subscribe to Megashift for more on AI, search, and business transformation. #AISearch #GEO #RelevanceEngineering #SEO #iPullRank #DigitalMarketing #ChatGPT Hosted on Acast. See acast.com/privacy for more information.

    41 分鐘
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簡介

Megashift brings you interviews with the sharpest business leaders in the game. Here, they share the biggest changes and shifts happening in the business world, right now. How do today’s leaders leverage their skills to create value in a changing business world? Megashift brings you interviews with some of the most successful leaders in the industry with a series of strategic conversations featuring experts that will take a deep look into the evolving business climate. Expect educational interviews exploring the latest in harnessing the market forces to make an impact the future of both commerce and communications. Project and videos produced by Rob Kleiman. Hosted on Acast. See acast.com/privacy for more information.

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