Inside the Attorney's Mind

Ted Martinez
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Helping expert witness by litigation attorneys how they really find experts, what they look for and what helps an expert stand out.

Episodes

  1. APR 23

    Alex Mendez on Expert Witness Credibility: Why Working Both Sides Makes You More Valuable

    Alex Mendez is a criminal and civil defense attorney and partner at Shrader Mendez in Florida. His firm handles everything from misdemeanors to capital cases on the criminal side, and personal injury, business litigation, and consumer work on the civil side. In this episode, Alex breaks down how attorneys think about expert witnesses from the moment they start searching to the moment an expert takes the stand. He explains how conflicting an expert works, what information actually creates a conflict, and why an unsolicited email with case details can put an expert in a difficult position they never asked for. Alex also shares why he prefers experts who have worked both sides of the aisle, how he uses other experts to find the right specialist for a case, and what open communication before trial really looks like in practice. He talks about adapting mid-trial when a jury reacts unexpectedly, why you can overthink but never over-prepare, and how evolving science (just like when DNA testing was discovered) keeps changing the way experts are used in criminal cases. His parting advice for any expert witness: stay neutral, protect your credibility, and never let an attorney put words in your mouth. Are you an expert witness wanting to get more cases and get found by attorneys? Contact me here: https://www.precisewolf.com/practice-areas/seo Are you an attorney wanting to be part of the podcast? Reach out here: https://www.precisewolf.com/podcast #ExpertWitness #AttorneyMindset #InsideTheAttorneysMind #ExpertWitnessMarketing #CriminalDefense #LegalStrategy #ExpertWitnessCredibility #TrialLawyer #ForensicExperts #LitigationStrategy

    30 min

  2. APR 15

    Laura O'Sullivan on What Criminal Defense Attorneys Actually Want From Expert Witnesses

    Laura O'Sullivan is a criminal defense attorney with 34 years of experience at Sandage Law in Kansas City, Missouri. She breaks down exactly how she evaluates, hires, and works with expert witnesses across federal and state cases.Laura explains the difference between testifying and consultative experts, and how that role can shift as a case evolves. She walks through what she calls the "pain points" framework: how she uses experts to expose weaknesses in the government's evidence, from DNA contamination to insufficient mental health evaluations to crime scene protocol failures.She also shares what she looks for when an expert has limited testimony experience, why forthcoming experts are more valuable than polished ones, and why working both sides of a case is a credibility signal, not a liability.Plus: her take on expert websites, contact forms vs. phone numbers, and how she prioritizes rate when two experts are equally qualified.Are you an expert witness wanting to get more cases and get found by attorneys? Contact me here:https://www.precisewolf.com/practice-areas/seoAre you an attorney wanting to be part of the podcast? Reach out here:https://www.precisewolf.com/podcast#ExpertWitness #CriminalDefense #LitigationStrategy #ExpertWitnessMarketing #AttorneyPodcast #InsideTheAttorneysMind #ForensicEvidence #LegalStrategy #ExpertTestimony #TrialPrep

    21 min

  3. JAN 23

    Experts Get Hired to Simplify Complex Data - Kurt London with London Harker Injury Law

    In this conversation, Tadeo (Ted) speaks with personal injury attorney Kurt London about how attorneys evaluate expert witnesses—especially when reviewing their online presence, CVs, and publications. Kurt shares practical insight into what actually matters to him when hiring experts, how experts help simplify complex issues, and how credibility is built (or lost) in litigation and trial settings.Timestamps00:00 – Introduction and purpose of the discussion00:01 – Kurt London introduces himself and his law firm00:02 – Why attorneys hire expert witnesses: simplifying complex issues00:03 – What attorneys look for first on an expert’s CV00:04 – Verifying education and credentials00:05 – What would make an attorney exchange their email on an expert’s website00:06 – The role of publications and current research00:07 – Expert directories vs. having a professional website00:08 – Why websites matter to attorneys and time constraints00:09 – Expert demeanor, credibility, and jury perception00:11 – Neutrality, honesty, and the “hired gun” perception00:12 – Using experts before litigation is filed00:13 – Coffee spill cases and expert involvement00:14 – Fault, liability, and misconceptions about injury cases00:15 – Retired experts and staying current in the field00:16 – Continuing education and multiple websites for experts00:17 – Final thoughts on expertise and accessibility00:18 – Closing remarks and wrap-upConnect with London | Harker Injury Lawhttps://londonharker.com/https://www.facebook.com/profile.php?id=61553494672985https://x.com/HarkerLondonhttps://www.instagram.com/londonharkerlaw/https://www.linkedin.com/company/london-harker-injury-law/posts/?feedView=allIf you are an expert witness trying to get more case work, or an attorney who wants better expert outcomes, this conversation gives you a real look behind the curtain.Subscribe for more interviews where attorneys explain how they think, hire, and evaluate experts.Let's talk if you have any specific questions:https://latinowebstudio.com/calendar

    18 min

  4. JAN 9

    Attorneys Like Experts That Are Accessible - Will Mitchel with Mitchell Rogers Injury Law

    In this conversation, Ted Martinez from Latino Web Studio sits down with Will, a personal injury attorney from Las Vegas, to discuss what makes expert witnesses truly hireable. Will shares insider perspectives on the credibility signals, character traits, and professional behaviors that separate experts attorneys want to work with from those they avoid.Timestamps:0:00 - Introduction1:00 - Will's law firm & ideal clients5:00 - Lead magnets & expert websites8:00 - Expert compensation & jury perception11:00 - Expert witness horror stories13:00 - What makes an expert great to work with15:00 - Case budgets & billing practices17:00 - Insurance company experts & credibility20:00 - Soft skills & presentation style22:00 - ClosingWhat You'll Learn:The credibility signals attorneys look for in expert witnessesWhy soft skills matter as much as credentialsThe critical importance of accessibility and responsivenessWhat makes an expert a "straight shooter" (and why it matters)Red flags that damage expert reputation irreparablyThe biggest expert witness horror storiesHow expert fees are perceived by juries across different specialtiesWhy presentation style and jury perception directly impact case outcomesThe dangers of appearing "too slick" or inauthenticHow to build long-term relationships with attorneysKey Takeaways:Honest opinions—even unfavorable ones—build trust and repeat businessBeing easy to work with and accessible is as important as technical expertiseNever inflate billing for work you know won't be usedProfessional presentation matters; avoid appearing mercenary or overly compensatedTreat opposing counsel with respect; juries notice code-switchingLong-term attorney relationships are built on reliability and integrity, not one-time case winsPerfect For: Medical experts, expert witnesses, forensic professionals, and anyone in the expert witness industry seeking to understand what attorneys value most.About Latino Web Studio: Specializing in strategic marketing for expert witnesses through SEO, content strategy, and professional positioning.Connect with Us:Latino Web Studio: info@LatinoWebStudio.comPhone: 303.927.8228#ExpertWitness #LegalMarketing #ExpertCredibility #MedicalExpert #TrialExpert #ExpertWitnessMarketing

    24 min

  5. 12/29/2025

    What Attorneys Actually Look for in Expert Witnesses - Smith & Marjanovic Law in Albuquerque, NM

    In this episode, I sit down with Taylor Smith, a civil rights and personal injury attorney at Smith and Marjanovic Law in Albuquerque, New Mexico.Taylor breaks down how attorneys actually think when they are hiring expert witnesses and what separates experts who get repeat work from those who do not.We cover→ What makes an expert the right fit for a case→ Why detail beats 30,000 foot opinions in expert reports→ The importance of staying in your lane as an expert→ How attorneys really evaluate expert websites→ Why LinkedIn outreach often gets ignored→ Why cold calls still work better than online forms→ How expert bias gets exposed in depositions→ Full time expert witnesses vs practicing professionals→ What attorneys look for when attacking expert credibility→ Why some experts become long term “go to” resourcesTaylor also shares practical insight into expert fees, travel considerations, discoverability of communications, and how juries perceive experts who make most of their income from testimony.If you are an expert witness trying to get more case work, or an attorney who wants better expert outcomes, this conversation gives you a real look behind the curtain.Subscribe for more interviews where attorneys explain how they think, hire, and evaluate experts.Let's talk if you have any specific questions:https://latinowebstudio.com/calendar

    21 min

  6. 12/11/2025

    Patrick H. w/ Bruning Legal: How Limited Networks, Poor Marketing, and Overuse Destroy Your Practice

    Many expert witnesses believe working with the same few law firms ensures steady income—but this strategy is slowly destroying their credibility.When you're routinely used by the same defendant or defense counsel, judges take notice and your opinions lose value.Patrick Hendricks, a partner at Bruning Law Firm in St. Louis, reveals why experts need to diversify their client base or risk becoming pigeonholed.Overused experts eventually get discredited by opposing counsel, and the firms that relied on them move on to someone new.Your website and marketing aren't optional—they're how attorneys outside your network find you in the first place.A professional online presence signals to potential clients that you're responsive, tech-savvy, and serious about your practice.Outdated websites are a red flag that makes attorneys hesitant to hire you, even if your credentials are impeccable.Notable case examples and trial experience matter far more than a 10-page CV filled with academic credentials.Video introductions help attorneys evaluate not just your expertise, but how you'll perform in front of a jury.Building a diverse network takes effort, but it's the only way to sustain long-term success as an expert witness.Contact Patrick at Bruning Law:Website: https://www.bruninglegal.com/Facebook:   / bruninglegal  X: https://x.com/BruningLegalLinkedIn:   / bruning-legal  YouTube: ‪@thebruninglawfirm‬ If you're curious about how to grow your practice quicker and consistently schedule a call with me and we can go over a custom strategy:https://latinowebstudio.com/calendar

    19 min

  7. 10/18/2025

    Why Your Website Matters More Than You Think - Dettman Law in Louisville

    Understanding the Attorney-Expert Witness Dynamic: Insights from a Plaintiff Personal Injury LawyerIn this episode, we dive deep into the critical aspects of the attorney-expert witness relationship with Brian, a seasoned plaintiff personal injury lawyer based in Louisville, Kentucky. Brian shares invaluable insights on how attorneys scrutinize expert witnesses' websites, the importance of website professionalism, and the potential pitfalls of having too much or too little information online. He discusses the significance of expert witnesses maintaining a balance in their practice, how repetitive use of the same expert can be problematic, and the potential biases that photos and reviews can introduce. Brian also touches on the necessity for experts to market themselves adequately while maintaining credibility. This episode is a must-watch for expert witnesses seeking to understand the legal perspective and enhance their professional profiles.00:00 Introduction to the Podcast00:08 The Importance of Expert Witness Websites01:53 Cross-Examination Strategies04:32 Website Design and Professionalism08:24 The Role of Reviews and Repeat Experts12:14 Expert CVs and Marketing18:08 Conclusion and About the GuestContact Dettman Law:Website: https://louisville-injury-lawyer.com/Facebook: https://www.facebook.com/DettmanLaw/X: https://x.com/TrackMyLawyerLinkedIn: https://www.linkedin.com/company/dettman-and-associates/about/Instagram: http://instagram.com/LawDettmanYouTube: https://www.youtube.com/channel/UCuUGOmgtrH2_dRFJ53vHEOg?view_as=subscriberIf you're curious about how your clients think and search for you subscribe to watch future episodes.Or schedule a call with me and we can go over a custom strategy:https://latinowebstudio.com/calendar

    19 min

  8. 10/06/2025

    Immigration Law, Myths, and Rights with Attorney Karen McCarthy from Elevation Law

    In this eye-opening episode, we sit down with immigration attorney Karen to debunk some of the most dangerous myths circulating about immigration law today.🎙️ Karen shares:- The truth about "just doing it the legal way"- What ICE can and cannot do—and your rights during encounters- How undocumented people can take steps toward legal status- Why even U.S. citizens have been mistakenly deported- The latest on DACA, the Dream Act, and birthright citizenship- What to do before signing anything with immigration officials- Resources and advice for families at riskWhether you’re an immigrant, advocate, or just curious about what’s really happening behind the headlines, this episode is a must-watch.🔗 Mentioned Resources:📍 Find your Congressional representative: https://house.gov/representatives/find-your-representative📍 Goldman, Warren, Padilla, Kelly and Correa Demand Investigations into ICE's Detention of U.S. Citizenshttps://goldman.house.gov/media/press-releases/goldman-warren-padilla-kelly-and-correa-demand-investigations-ices-detention📞 Immigration Legal Help: 970.455.1013🧾 Know Your Rights Cards: Request via Karen’s office🚨 Don't forget: Never sign immigration documents without speaking to a lawyer!If you need immigration help reach out to Karen with Elevation Law. If you want to grow your practice, schedule a call with me here:https://latinowebstudio.com/calendar📢 Subscribe for more legal insights and expert witness marketing tips.Watch Next:Why Experts Should Emphasize Collaborations with Plaintiff Attorney Ian Grady with Pain Pros: https://www.youtube.com/watch?v=g9FMGRbvRuY&t=3sWhat Personal Injury Attorneys Look for in an Expert Witness: Tips from Top Litigator Logan Quirk: https://www.youtube.com/watch?v=JYgZaXCTEZU&t=3s#ImmigrationLaw #KnowYourRights #LatinoWebStudio #DACA #ICE #ImmigrationMyths #LegalAdvice #ImmigrationAttorney

    35 min

  9. 10/01/2025

    Why Experts Should Emphasize Collaborations with Plaintiff Attorney Ian Grady with Pain Pros

    In this episode, we sit down with trial attorney Ian Grady to explore how lawyers actually find and vet expert witnesses — and why marketing yourself online can be both an opportunity and a risk.💡 Key Takeaways You’ll Learn:- Why word-of-mouth and reputation are still the #1 way attorneys find experts.- When attorneys turn to directories, Google, and new tools to locate specialists.- How experts can balance marketing their services without hurting credibility.- The role of AI in expert witness writing: when it helps, when it hurts, and why using AI responsibly is essential.- Cost, credibility, and professionalism: the three factors attorneys weigh most when choosing experts.Whether you’re an established expert witness or just entering the field, this conversation will give you inside perspective on how attorneys think — and what you can do to stand out while protecting your reputation.🔗 Connect with Ian Grady:Website: https://PainPros.com/Instagram: @Paid4PainProsTikTok: @PainPros🎙️ About This Podcast:Our mission is to help expert witnesses understand how attorneys think, what they value, and how to market effectively without crossing ethical or professional lines.Want to get more cases and get found by attorneys? Let's talk: https://latinowebstudio.com/calendar👉 Don’t forget to subscribe for more expert witness insights and attorney interviews.

    18 min

  10. 09/09/2025

    What Personal Injury Attorneys Look for in an Expert Witness: Insider Tips from 16-Year Veteran Logan Quirk

    Ever wondered how attorneys actually choose their expert witnesses? In this eye-opening episode, we sit down with Logan, a seasoned personal injury attorney with over 16 years of experience practicing in California, Nevada, and Montana, to get the inside scoop on what really matters when hiring expert witnesses. What You'll Learn: One of the ways attorneys find expert witnessesWhy being "too polished" as an expert can actually hurt your chancesThe career-ending mistakes that get expert witnesses disqualifiedHow your marketing materials can be used against you in courtWhy attorneys prefer experts who "stay in their lane"The biggest misconception experts have about case preparationPractical tips for new expert witnesses breaking into the field Key Insights: Logan reveals why referrals from colleagues trump fancy websites, shares real examples of how marketing brochures backfired in court, and explains the delicate balance between professional marketing and courtroom vulnerability. Whether you're an established expert witness or just starting out, this conversation provides invaluable insider knowledge about what attorneys really look for. Perfect for: Expert witnesses, medical professionals, engineers, consultants, and anyone interested in the legal field or growing their expert witness practice. About the Guest: Logan is a plaintiff's personal injury attorney specializing in auto accidents, wrongful death, slip and falls, and more. Licensed in multiple states with over 15 years of courtroom experience. Connect with Logan: Website: https://quirkwins.com/ Instagram: https://www.instagram.com/quirkaccidentattorneys/ TikTok: https://www.tiktok.com/@quirkwins YouTube: https://www.youtube.com/@QuirkWins 📬 Subscribe now for more interviews with top litigation attorneys sharing how they search for and vet expert witnesses. 🔥 Want to get found by more attorneys and grow your expert witness caseload? Schedule a free strategy call: https://latinowebstudio.com/calendar #ExpertWitness #PersonalInjuryLaw #LegalCareer #ProfessionalDevelopment #CourtTestimony #LegalMarketing #AttorneyInsights

    21 min
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Helping expert witness by litigation attorneys how they really find experts, what they look for and what helps an expert stand out.

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