Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact

Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets.

Timestamps:

02:41 - Owned media

06:26 - LinkedIn newsletters

09:20 - Podcast content

15:39 - Video and multimedia

19:27 - High-production vs low-fi

26:01 - Is YouTube underutilized in finance marketing?

29:51 - AI impact on discovery

32:28 - Career lessons

Resources & Links:

* The Carlyle Group: https://www.carlyle.com

* Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer

* Future of Finance Marketing Podcast: https://futureoffinancemarketing.com/

Join The Conversation:

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Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath

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