Inside the Outdoors People for Bikes and the Outdoor Industry Association

Kelly and Patrick discuss market expectations for 2023. What trends do we think we will see in the coming year? How will macroeconomic trends, such as inflation and transportation cost, and shifting consumer preferences for purchase methods and participation affect the market for outdoor recreation related products? 
Members of PeopleForBikes can find the Global Risk & Opportunity Forecast from S&P Global here: https://www.peopleforbikes.org/log-in?redirect=sp-global-risk-opportunity-forecast

Use the following link to see OIA’s ‘State of the Outdoor Market’ report: https://outdoorindustry.org/wp-content/uploads/2022/12/OIA-State-of-the-Outdoor-Market-Report-Fall-2022.pdf

Kelly and Patrick describe how current macroeconomic trends are affecting the market for outdoor products. As we enter 2023 the US economy is seeing low unemployment, high inflation, and a potential recession on the horizon. How will this mix of economic indicators affect the ability of our respective industries to bring products to market and successfully compete? How are consumers reacting to these macroeconomic trends? 

Kelly and Patrick start the new year by discussing renewed enthusiasm for activities. Many of us will often start the new year by setting goals for fitness activities and other hobbies, which create a seasonal surge in demand for related products and services. Similarly, there are periods of spontaneous, organic increases in demand, such as The Hunger Games influencing archery participation and Stranger Things increasing bicycling among youth. How can the industry harness periods of ‘increased stoke’ to maximize on participation and sales? 

Kelly and Patrick describe how apps have changed the way that many of us participate in our outdoor recreation activities. How can apps enhance our experience by cataloging our recreation activity and sharing our stories? What forms of gamification, like in-app challenges, can push us to achieve new goals?

Kelly and Patrick describe how we can participate in our outdoor recreation activities safely. How can participants access the information necessary to be safe in their pursuits? What levels of danger are inherent to an activity, and how can we mitigate risks associated with an activity? How do displays of extreme sports and big stunts affect our perceptions of safety?

Kelly and Patrick describe how outdoor brands can and should use their social media presence. What role do social media platforms play in our efforts to increase participation in an activity? How can brands use social media to reach new audiences and connect with their customers? How can an outdoor recreation activity be enhanced by using social media?