Brick By Brick

Mike Blumenthal & Jeff Jakinovich
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Learn to build and sell SaaS businesses. Join Mike and Jeff as they explore all the skills you need to build SaaS products and go from your first customer to acquisition. You'll learn new frameworks, hear about the latest tools and techniques for growing SaaS businesses, and hear from current founders who are building the latest products across many industries.

Episodes

  1. 08/05/2024

    The Secrets of Mindset, SEO, and AI in Development

    In this episode, Mike and Jeff discuss the differences between 'done with you' and 'done for you' services, the psychological hurdles in learning to code, and the journey from novice to competent developer. They explore the Dunning-Kruger effect, the value of solving real problems with coding projects, and the fundamental importance of asking the right questions. Additionally, they delve into the intricacies of SEO, the impact of AI on various industries, and the future of local first development. 00:00 Introduction: Done With You or Done For You? 00:36 The Journey to Competence in Coding 00:57 Overcoming Imposter Syndrome 01:33 The Dunning-Kruger Effect in Software Development 04:56 The Importance of Solving Real Problems 07:42 The Role of Curiosity in Sales and Development 09:44 SEO: The Everlasting Importance 11:41 AI and SEO: A Complex Relationship 16:15 Personal Experiences with AI Tools 18:48 Identifying Problems and Goals 19:18 Using AI for Ideation and Content Creation 20:38 Challenges with AI in Coding 21:19 The Importance of Human Insight 21:31 The Pitfalls of AI-Generated Code 22:20 The Role of Developers in AI 30:14 Local-First Software Development 35:23 The Value of Attention in Business 36:51 Conclusion and Final Thoughts Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    38 min

  2. 07/29/2024

    Why Product Management Systems Will Not Save Your Business

    In this episode, Jeff explains the importance of clarity over systems in product management and business. He talks about how lack of clarity in problem-solving, audience understanding, and requirements leads to inefficiency and pain. Mike also shares his insights on restructuring his business for better client fulfillment. They also touch on mental models like Gaul's Law and Chesterton's Fence to approach system changes wisely. 00:00 Introduction: The Importance of Clarity 00:26 Revamping Project Management Systems 00:45 The Myth of the Perfect System 02:42 Intuition and High-Leverage Tasks 03:22 Customer Feedback and Practical Bets 03:58 The Futility of New Systems 06:43 The Role of Clarity in Problem Solving 07:21 Challenges in Project Management 18:15 Restructuring Business for Clarity 22:19 Mental Models for Effective Systems 25:08 SEO and the Future of Content 26:12 Cliffhangers for the Next Episode Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    27 min

  3. 06/10/2024

    Frameworks For Idea Validation Plus Challenges of Founder-Led Sales and SaaS Churn

    In this episode of Brick by Brick, Mike and Jeff delve into the often overlooked topic of churn in SaaS businesses. They discuss the importance of reducing churn and ensuring customer retention. The conversation then shifts towards the challenges and strategies involved in founder-led sales, particularly in early-stage startups where founders must juggle multiple roles. Jeff provides insights on how developers can balance their focus between product development and sales feedback. They also explore frameworks and systems for validating SaaS product ideas, including the use of landing pages and customer feedback. The episode concludes with practical tips on how to identify and address churn early, using telemetry data and customer success strategies. Resources mentioned in the episode: ScoreApp Timestamps 00:00 Introduction to SaaS Churn  00:30 Casual Catch-Up and SaaS Challenges  01:20 Founder-Led Sales: The Overwhelming Reality  02:58 Developer's Perspective on Sales Strategy  05:11 Balancing Customer Feedback with Product Development  07:07 Manual vs. Automated Solutions in SaaS  14:25 The Importance of Validation in Product Development  16:28 Exploring Validation Frameworks and Playbooks  28:43 Customer Success and Reducing Churn  31:41 Conclusion and Key Takeaways Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    32 min

  4. 05/27/2024

    Inside the RevOps Engine: Tech Stacks, Importance of Live Events, and High-Leverage Questions

    In this podcast episode, Mike and Jeff discuss a wide range of topics about business, sales strategies, and tools essential for entrepreneurs. Mike opens up by sharing his tech stack that runs his business, emphasizing the importance of in-person events for networking and learning. They also dive deep into the value of having a well-defined elevator pitch for any business context. Mike offers recommendations on essential sales and marketing tools, like Apollo.io and LinkedIn Sales Navigator, explaining how they help in lead generation and customer relationship management. The hosts dissect the psychology of sales, stressing the importance of asking good questions and understanding the customer's needs. To conclude, they discuss the significance of refining one's approach and leveraging long-term tactics like writing, as demonstrated by notable authors like James Clear. Resources discussed in the episode: Apollo.ioSeamless.aiInstantly.aiAirtableJeff’s notes on the James Clear podcastShow notes 00:00 Kicking Off with Tech Stack Insights 00:22 Diving into Networking Events and Their Value 02:50 Maximizing Networking Events: Strategies and Stories 07:39 Crafting the Perfect Elevator Pitch 13:43 Navigating the Sales and Marketing Maze 20:11 Unlocking the Power of Cold Email Campaigns 20:50 Exploring Sales Tech Stacks and Tools 25:35 The Art and Psychology of Sales 28:52 Maximizing Productivity and Crafting the Ideal Workday 34:03 Choosing the Right Sales Channel for Your Business 35:51 Finding Joy and Leverage in the Mundane 41:06 Concluding Thoughts and Reflections Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    41 min

  5. 05/20/2024

    Navigating the Idea Maze: Worst First-Time Founder Ideas, Idea Mazes, and Why Now is the Best Time to Build Software

    In this podcast episode, the Mike and Jeff delve into how first-time founders often gravitate towards ideas like dating apps, two-sided marketplaces, and AI for various applications, and why these might be pitfalls. They discuss how established founders avoid these ideas due to inherent risks and challenges such as customer willingness to pay and competitive landscapes. The conversation transitions into anecdotes and strategies around entering new markets and the complexities faced. They also explore frameworks like 'Profit First' for financial health in business and mental models like Jevons' Paradox, emphasizing the potential explosion in software development due to AI advancements. Throughout, there's a strong emphasis on practical advice and personal experiences in the software and startup ecosystem. Show notes 00:00 Decoding the First-Time Founder Syndrome 00:37 Kicking Off the Podcast: Spring Vibes and AI Musings 01:32 The Pitfalls of First-Time SaaS Founding 03:50 Why Certain Startup Ideas Don't Work 11:16 Navigating the Idea Maze: Strategies for Founders 19:53 Exploring New Markets: A Case Study 20:58 Navigating New Markets: The Challenges of Expansion 21:58 The Intricacies of Automotive Industry Events 23:01 Revisiting Successful Industries: A Strategic Pivot 24:07 Exploring the Value of Mental Models 24:50 AI and the Future of Software Development 30:18 The Evolution of Software Monetization Strategies 33:37 Profit First: Transforming Business Financials 37:00 Sustainable Business Practices and Personal Compensation Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    39 min

  6. 05/13/2024

    From Army Officer to Tech Entrepreneur: The Story of Stitch3D and the 3D Revolution

    In this episode of Brick by Brick, hosts Jeff Jakinovich and Mike explore the entrepreneurial journey of Clark Yuan, CEO and founder of Stitch3D, a company at the forefront of 3D technology. Clark shares insights from transitioning from an Army intelligence officer to a tech entrepreneur, the influence of Y Combinator's survival philosophy on startup success, and the pivotal role customer feedback played in refining Stitch3D's vision. The discussion highlights the challenges of finding product-market fit, the importance of non-dilutive funding, and how deliberate hiring impacts team culture and product development. Moreover, Clark gives practical advice on preparing for and winning pitch competitions through effective storytelling and practice. Show notes 01:10 Introducing Clark: The CEO Behind Stitch3D 03:39 The Entrepreneurial Spark: Choosing Stitch3D Over Traditional Paths 07:02 The Genesis of Stitch3D: A Deep Dive into LIDAR Technology 13:40 Navigating the Start-Up Landscape: Hiring, Product-Market Fit, and Funding 18:56 Sales Perspectives: Tackling Challenges in Innovative Spaces 20:57 Leadership and Team Dynamics: Lessons from the Front Lines 24:36 The Entrepreneurial Mindset: Investing in Yourself 25:08 The Importance of Financial Stewardship for Entrepreneurs 25:39 Navigating Difficult Conversations and Team Dynamics 26:41 Mastering the Art of Pitching: A Founder's Superpower 27:24 From Initial Designs to Winning Pitches: A Case Study 29:57 Leveraging Feedback and the Power of Storytelling in Pitches 33:22 Practical Advice for Pitch Competitions and Storytelling 37:55 The Value of Pitch Competitions for Student Entrepreneurs 39:58 Collaborative Growth: The Founder and Product Developer Journey 40:47 Reflecting on the Entrepreneurial Journey and Future Endeavors Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    43 min

  7. 05/06/2024

    Seventeen Year-Old Builds SaaS Company With Industry Experts

    Join us for the latest episode of Brick by Brick where Vic Giurgiu, 17-year-old founder of Affistash.com walks through his story of building (and selling) his first company. He’s now onto building an affiliate marketing SaaS with industry experts in the US. The trio discusses how to validate ideas, selling in demos, and the best tech stacks to build scalable software companies with a lean team. Timestamps: 00:00 Meet Vic: The Teenage SaaS Founder 00:33 Introducing Brick by Brick: A Deep Dive into Vic's Journey 01:52 Vic's Early Start: From Coding to Entrepreneurship 06:12 The Birth of Affistash: Revolutionizing Affiliate Marketing 09:52 Pivoting to Success: The Evolution of Affistash 16:30 Validating Ideas and Building Solutions: Vic's Strategy 20:31 Balancing Life as a Student and SaaS Founder 22:52 Daily Routine and Productivity Tips 23:24 Navigating High School and Future Plans 23:51 College Ambitions and SaaS Focus 24:39 Strategic Planning for SaaS Exit and Future Ventures 26:55 Exploring Tech Stacks: Next.js and Development Choices 31:25 Leveraging Audiences for SaaS Growth 36:36 Personal Advice for Aspiring Founders Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    43 min

  8. 04/29/2024

    How To Find My First SaaS Customers

    In episode three of 'Brick by Brick', hosts Jeff and Mike explore strategies for acquiring the first customers SaaS businesses. The discussion begins with the challenges of converting cold audiences through ads and quickly shifts to actionable strategies for identifying and securing the initial customer base. Mike shares insights from his eight years of experience, emphasizing the importance of understanding the market, defining the problem, and identifying the target customer's job title. He introduces the 'Rule of Tens' framework, which focuses on achieving customer growth milestones by securing the first customer, then moving to ten, a hundred, and so on, with each step requiring different strategies and presenting unique challenges. The conversation covers practical tactics, including leveraging personal networks, the role of social proof, and the transition from securing the first customer to expanding to ten. Mike also addresses the use of early access as a way to validate the product and create evangelists out of the first few customers. The episode concludes with tips on overcoming rejection and the importance of selling as a vital component of turning a product into a viable business. Timestamps 00:00 Introduction to the Journey of Acquiring First Customers 00:36 The Power of Networking and Location Flexibility 01:21 Unlocking Your First Customers: Strategies and Insights 02:54 The Rule of Tens: A Framework for Growth 04:18 Understanding the Market Before Your First Customer 08:19 Navigating the Early Stages of Customer Acquisition 18:39 Leveraging Testimonials and Social Proof for Growth 25:44 Personalized Strategies for B2B and B2C Growth 29:18 Overcoming Outreach Challenges and Building in Public 30:43 Success Stories and Final Thoughts Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    33 min

  9. 04/22/2024

    From Chaos to Clarity: The Secret Sauce to Accurate Software Timelines

    In episode two of Brick By Brick, hosts Jeff and Mike delve into the challenges and strategies of estimating timelines for software development. Jeff shares his journey from frustration to discovering practical frameworks for scoping tasks and asking the right questions to avoid the common pitfalls of software estimation. The discussion highlights the paramount importance of clarity in understanding the problem, the customer, and ensuring alignment within the team. They introduce the concept of assessing tasks based on their complexity and uncertainty, offering a novel approach to estimate more accurately. The episode also emphasizes the necessity of explicit documentation and setting realistic expectations to mitigate the risks of timeline overextension, underscoring that clarity is the currency of execution. Through candid conversations and real-world anecdotes, the episode provides valuable insights for tech company builders on how to refine their software estimation processes. Timestamps 00:00 The Philosophy of Opinionated Software 00:24 Introducing the problems with estimating software timeline 00:50 The Art of Estimating Software timelines 02:13 Unpacking the Challenges of Accurate Estimation 06:08 Frameworks for Better Estimation: Complexity and Uncertainty 11:53 Real-World Applications and Stories 19:40 Summing Up: Key Takeaways on Software Estimation 23:09 Looking Ahead: Future Episodes and Closing Thoughts Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    24 min
  10. SaaS MVP Decoded: The Good, The Bad, The Ugly

    04/10/2024

    SaaS MVP Decoded: The Good, The Bad, The Ugly

    This episode of 'Brick by Brick' dives into MVPs (Minimum Viable Products) in the SaaS world. We talk about the great stuff, the problems, and the big oopsies of creating MVPs. Hear stories of success and mistakes from a SaaS builder and seller. Learn what works, what doesn't, and how to make your MVP shine. Perfect for anyone interested in SaaS, whether you're starting out or just curious. Tune in to get the scoop on MVPs! Connect with Mike: Twitter / X LinkedIn SaaS Lead Flow Connect with Jeff: Twitter / X LinkedIn Jeff Builds Tech

    40 min
  • 10 Episodes

About

Learn to build and sell SaaS businesses. Join Mike and Jeff as they explore all the skills you need to build SaaS products and go from your first customer to acquisition. You'll learn new frameworks, hear about the latest tools and techniques for growing SaaS businesses, and hear from current founders who are building the latest products across many industries.

Information

  • Creator
    Mike Blumenthal & Jeff Jakinovich
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Explicit
  • Copyright
    © 2024 Brick By Brick
  • Show Website
    Brick By Brick