32 episodes

The InsideAuto Podcast is hosted by Aharon Horwitz and Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.

InsideAuto Podcast Aharon Horwitz

    • Automotive
    • 5.0 • 3 Ratings

The InsideAuto Podcast is hosted by Aharon Horwitz and Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.

    Achieving SMART goals in and out of the auto industry with Debbie Waines, John Elway Dealerships

    Achieving SMART goals in and out of the auto industry with Debbie Waines, John Elway Dealerships

    In this episode of the InsideAuto Podcast, co-hosts Ilana Shabtay and Aharon Horwitz are joined by Debbie Waines, the Advertising and Marketing Director at the John Elway Dealership Group, to discuss the benefits of setting and achieving SMART goals. Debbie also talks about her entry into the automotive space, her life coaching work, and how she helps people find their “why.”

    • 35 min
    Why Dealerships Should Take Ownership of Their Google Accounts and Reputation

    Why Dealerships Should Take Ownership of Their Google Accounts and Reputation

    George Nenni, the Founder and Principal Consultant at Generations Digital, is Ilana Shabtay and Josh Sacks' guest in this episode of the Inside Auto Podcast where he explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on setting up the right dealership categories and what to look out for in qualifying leads and conversions.

    • 24 min
    To BDC or Not to BDC, and Other Automotive Process Tips From Brian Kramer

    To BDC or Not to BDC, and Other Automotive Process Tips From Brian Kramer

    In this week's episode of the Inside Auto Podcast, Ilana Shabtay is joined by Brian Kramer, the General Manager of Germain Toyota of Naples, to talk about executing digital transformations in dealerships. They also discuss the benefits of using the Clubhouse app and the benefits of conducting paperless transactions.

    • 30 min
    Switching From Vanity Metrics to Metrics That Matter With Bob Lanham From Facebook

    Switching From Vanity Metrics to Metrics That Matter With Bob Lanham From Facebook

    In this week's episode of the Inside Auto Podcast, Aharon Horwitz and Ilana Shabtay are joined by Bob Lanham, the Head of Automotive Retail at Facebook, to talk about the right metrics dealerships should use for advertising. They also talk about the use of video snippets in advertising, the four most important Facebook advertising strategies, and Bob's experience working with dealers.

    • 35 min
    People, Process, & Technology: The Bright Future of Automotive with Kyle Mountsier

    People, Process, & Technology: The Bright Future of Automotive with Kyle Mountsier

    Kyle Mountsier, the Marketing & Business Development Director at Nelson Automotive Group, joins Aharon Horwitz and Ilana Shabtay in this episode of the Inside Auto Podcast to discuss his strategies for transforming the automotive industry. They talk about advancements in technology, using OEM programs, and Kyle's work as a pastor and community leader.

    • 37 min
    Car of the Year Jury

    Car of the Year Jury

    In this week's episode of the Inside Auto Podcast, Ilana Shabtay sits down with automotive journalists Jack Nerad and Matt DeLorenzo to talk about working for the North American Car, Utility and Truck of the Year Awards (NACTOY) and serving in its jury. Jack and Matt talk about the history of the organization, how they judge vehicles, and what makes the 2021 award-winning vehicles great cars.

    • 31 min

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