65 episodes

The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.

InsideAuto Podcast Ilana Shabtay

    • Leisure
    • 5.0 • 5 Ratings

The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.

    Audience Automation: Strategies for Driving Client Engagements With Ido Elad

    Audience Automation: Strategies for Driving Client Engagements With Ido Elad

    Ido Elad is the Director of Product Management at AutoLeadStar, a B2B and B2C customer data and experience platform. He has been with the company for over seven years and is based in Tel Aviv, AutoLeadStar's new office. Ido leads the company’s product managers and UX/UI designers in building its core products. 
    In this episode… How well do you leverage your existing CRM to engage with your clients? Is your messaging personalized and targeted to your specific audience?
    Technology has made it easier for car dealerships to build automation to attract, support, and engage with clients. Yet, according to Ido Elad, dealerships only leverage between 15 and 20% of their CRMs, causing them to lose profit. Audience automation compiles data from each source and manually creates audiences so dealerships can manage their CRMs efficiently. 
    In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at AutoLeadStar, about audience automation and strategies for driving client engagements. They also discuss how AutoLeadStar’s new platform, Nurture, helps solve automation problems, common concerns dealerships have about automation, and AutoLeadStar's future plans for Nurture.

    • 16 min
    The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier

    The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier

    Paul J Daly is the Founder and CEO of Automotive State of The Union (ASOTU), which offers automotive news, industry insights, and information for dealers and industry partners. He has been part of the automotive industry for 20 years, from selling his first startup to writing his NADA (National Automobile Dealers Association) Academy trusted book, The Automotive Manifesto. When the pandemic hit, Paul started the first ASOTU live stream event and has since become the only dealer-owned media publisher. 
    Kyle Mountsier is a Partner and COO at ASOTU, the Founder of Auto Genius, and the Co-founder of Contagious Auto. He has been in the automotive industry since 2009, with more than a decade on the dealership frontlines. His unique ability to connect people and processes makes him a trusted adviser among dealer principals, GMs, marketing directors, and auto industry vendors. Through his work with ASOTU, Auto Genius, and Contagious Auto, Kyle has taught thousands of people in the industry through workshops and keynotes.
    In this episode… Although the automotive industry has evolved a lot over the years, some processes remain unchanged. For instance, some dealers and vendors use old methods to communicate with customers and partners, which often limits success. 
    For this reason, there is a need to learn best practices specific for this industry. According to Paul J Daly and Kyle Mountsier, the solution is to bring professionals together in one community where they can connect and learn from each other. By joining communities such as Auto Genius and Automotive State of the Union, you can discover optimum technology and work with other professionals to anticipate industry trends. 
    In this episode of the InsideAuto podcast, Ilana Shabtay interviews Paul J Daly and Kyle Mountsier from Automotive State of The Union (ASOTU), to talk about the rebirth of the automotive space. They also discuss ASOTU's mission and the importance of people, processes, and technology in the automotive industry.

    • 33 min
    Social Media Advertising Strategies for Dealerships With Eric Barbosa

    Social Media Advertising Strategies for Dealerships With Eric Barbosa

    Eric Barbosa is the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick and has been in the automotive industry for over 23 years. He is a multi-talented, top-tier automotive dealership business leader known for having strong ability to drive sales with experience in finance, budget management, and customer service. Eric is valued for having accomplished volume and profit records in selling new and pre-owned cars.
    In this episode… Social media can be a great source of leads for dealerships. When utilized properly, it can be an easy way to drive sales and promote creativity among marketing teams. So, how can you build a unique social media advertising strategy? 
    Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffic, engagement and exposure by offering cars to people in need. Through this strategy, he is able to generate 200 leads per day. 
    In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Eric Barbosa, the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick, about how he uses social media advertising to generate leads. Eric also shares strategies for handling inventory shortages and managing a large contact database.

    • 18 min
    Competing for the Best Customer Experience

    Competing for the Best Customer Experience

    Colton Ray is the Chief Executive Officer at FUSE Autotech. He has more than 20 years of experience in the automotive industry, including several standout leadership roles. Before joining FUSE Autotech, Colton served as the Chief Merchandising Officer for Walser Automotive Group. During that time, Walser added nearly 5% of market share with 23 stores. In 2021, Colton was awarded Automotive News' 40 Under 40 Award for his performance at the Walser Automotive Group.
    Alan Krutsch is the Director of Industry Relations at FUSE Autotech. His auto career started on the sales floor and progressed through finance and sales management. Alan has served as director of marketing for two prominent dealer groups where his brand management knowledge and skills as an innovative digital marketer led to market share increases and reduced costs per vehicle sold. He has also spoken at numerous industry conferences on digital marketing and customer experience.
    In this episode… How much time does your dealership spend negotiating with customers for a fair car price? What can you do to make the buying process easier and simpler for them? How can you effectively compete with other dealerships when it comes to a better customer experience?
    In the current market, many customers prefer to get one fixed price that is fair so they don't have to spend a lot of time negotiating with salespeople. This means that dealerships need to have the right business model to make their customer experience fun, fast, and encouraging for future sales. 
    In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Colton Ray and Alan Krutsch from FUSE Autotech to talk about competing for the best customer experience. They also discuss the future of modern retailing in the automotive space and how demand and supply in the car market have evolved.

    • 24 min
    The Need for Simple and Specific Automation in the Automotive Space With Colby Joyner and Jarrod Kilway

    The Need for Simple and Specific Automation in the Automotive Space With Colby Joyner and Jarrod Kilway

    Colby Joyner is the Vice President of Sales at Konect.ai, an AI-driven software that is built to increase lead engagement and drive conversions for automotive dealers. Colby is a former Air Traffic Controller in the US Air Force and a former EMT. Before joining Konect.ai, he was the Platform Director of Bravo Auto Group. His goal is to bring efficient processes into the automotive space and increase their use of technology. Colby is also a husband and father.
    Jarrod Kilway is the Vice President of Strategy and Success at Konect.ai. He is an Automotive News 40 Under 40 Nominee, a founding member of Auto Genius, and the former Director of Digital Strategy and Solutions for Germain Automotive. Jarrod entered the automotive space while in college and holds a degree from the University of Akron.
    In this episode… How specific or targeted is the technology you use in your dealership? Is it too broad and complicated? Or is it easy to use?
    Automation is meant to make processes easier and more efficient. Your automated marketing messages need to be targeted to a specific audience and increase engagement with them. Specific automation not only helps in making dealerships more productive but also increases profitability, improves communication among teams and customers, and in the long run, helps build better relationships. 
    In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Colby Joyner and Jarrod Kilway from Konect.ai to talk about the need for simple and specific automation in the automotive space. They discuss why dealerships fear adopting technology, what success looks like for sales representatives, and the importance of software integration. Stay tuned.

    • 35 min
    Focusing On Your Team To Build A Successful Dealership With Delano Palmer

    Focusing On Your Team To Build A Successful Dealership With Delano Palmer

    Delano Palmer is the General Manager at Tony T Chrysler Dodge Jeep Ram of Orangeburg. Originally from Panama, Delano left the country when he was seven years old and spent about eight years in Germany before settling in Texas. Since then, he has run three different dealerships and successfully turned them around with his leadership style and knack for business. 
    In this episode… Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team. 
    So what process changes can you make to unlock the full potential of your team and build a better business? How can you use technology to make your team more efficient?
    In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Delano Palmer, the General Manager at Tony T Chrysler Dodge Jeep Ram of Orangeburg, to talk about the importance of focusing on your team to build a successful dealership. Delano explains how he helped different dealerships turn losses into profits, talks about the challenges he faced along the way, and shares his thoughts on the use of Meta in the automotive industry. Stay tuned.

    • 25 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

oliviabaker13 ,

Don’t wait, tune in now!

What better way to keep up with the latest in the automotive world than to hear directly from leaders and innovators shaping the industry. Engaging conversations, actionable tips, and insights into the industry abound in these episodes. Highly recommend tuning in!

LisaIsHereForIt ,

One of the best podcasts for auto industry leaders

No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend InsideAuto enough. 🙌