Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
The Business of Taking Podcasts to TV and Back: a Panel of Experts
On July 14, 2021 anyone can attend the first ever conference for the media/content industry dedicated to iterating IP from podcasting to TV and back again.
What the heck does that mean? It’s basically about how TV shows are turning into podcasts to find new audiences and podcasting content has turned into TV shows and films. Think Homeland, Dirty John, even Dirty Diana! I was asked by NATPE – the global trade association focused on the business of content - to help produce the event, so of course I made myself one of the moderators (oh, and a did a little co-hosting with actor Amy Hill (“Magnum, P.I.”)).
But I wanted my panel to feel a little more like a podcast, too -- and turned it INTO a podcast. So for this episode of Insider Interviews with E.B. Moss you'll hear mini-1:1s with major insights from big names like Steve Wilson, Chief Strategy Officer of QCode Media (formerly of Apple Podcasts), Shaleen Desai, SVP of Adult Series for Warner Brothers Animation and their Blue Ribbon Content podcast division -- about the forthcoming new podcast about Batman!, Juleyka Lantigua-Williams of Lantigua-Williams & Co., and Glynn Washington, Host/Executive Producer of Snap Judgment Studios -- home to three iTunes #1 rated podcasts. All have produced content that has "iterated" across other platforms.
The good news? If you missed the free streaming event you can at least catch this one panel from the day. You can also join https://natpe.com to watch #contentcast any time. The bad news? The audio comes right from the event so it is a little wonky, but stick with it for good insights!
THANK YOU FOR LISTENING AND SHARING THE WISE WORDS OF ALL MY GUESTS!
If you found this content helpful, and like Insider Interviews episodes, please add a review right here on Apple, share this episode, and of course feel free to “buy me a coffee!”: https://buymeacoffee.com/mossappeal
On ContentCast and Lantigua-Williams Redux!
This is a BONUS episode...Why?: I've been busy with podcasting...and TV...in producing the first-ever conference about the intersection of those platforms as cross-over IP. So many companies are turning popular podcasts into TV or film content and TV companies are expanding their shows into fan engagement podcasts. So for NATPE I've been putting all the experts - and a few celebrities, too -- into panelist seats to help us all navigate this two-way-street.
So, most of this bonus is actually a republication of Epi 12 featuring my interview with Juleyka Lantigua-Williams from exactly one year ago. Why? She is even more of a force to be reckoned with, a holder of two Masters and embracer of two kids and a proud publisher of a show with 1 million downloads now. Yup, "Latina to Latina" just crossed the million listen mark this week. But there's more you can hear in my interview with her as part of CONTENTCAST next week!
Hear from the experts: register for free and catch this huge conference on July 14th, 2021: https://natpe.com/contentcast. Just look at the SPEAKERS tab! See what I mean?
Yes, Juleyka is one of the experts, along with Kevin Pollak to Glynn Washington...the heads of SiriusXM to Tegna to iHeartMedia to Triton Digital to...well, you get the picture. Did I mention I also corralled my friend Amy Hill into hosting? (And yes, you heard us chat around a year ago on my other podcast, "It's Quite A Living!" Keep your friends close....)
Thanks for listening...and learning... and I hope I see you at ContentCast!
Macmillian's Kathy Doyle on Leveraging Publishing with Podcasting
Macmillan Publishing is the only one of the “big five” with its own podcast network. VP Kathy Doyle explains that with audio emerging the way that it has it created an opportunity to use podcasting, whether through an audio book excerpt or interviews or guest series, to serve their authors. And Doyle knows a thing or two about grabbing new opportunities: she embodies the early bird that catches the worm.
As you’ll hear her describe in Episode 31 of Insider Interviews with E.B. Moss, early into her freshman year of college she aimed to give the commencement speech in four years’ time. She got the honor -- and forty-eight hours later was offered her first job in media. Then Doyle was part of the earliest team building out The Wall Street Journal Online. Then, being an early riser, she started to listen to podcasts well before Serial was even a thing. And guess what? She was an early-stage employee on the podcast team of Macmillan Publishing.
From Macmillan's prescient move to team up with Grammar Girl podcast phenom Mignon Fogarty and the Quick and Dirty Tips Network ...and the addition of a narrative network, which just scored an inaugural Ambie Award for their stunning show, Driving The Green Book, Macmillan podcasts garner millions of monthly listens.
Doyle explains her path to podcasting, and the business as it is today, and things to consider for the business tomorrow.
More about Macmillan Podcasts: https://linktr.ee/macmillanpodcasts
If you found this helpful, or liked any of my Insider Interviews episodes, please add a review here on Apple, share this episode, and of course, feel free to “buy me a coffee!”: https://buymeacoffee.com/mossappeal
E.B. Moss is "Talking Business" (AND Content Marketing and Podcasting!)
For this quick but special episode of Insider Interviews E.B. Moss was in the guest seat! In highlights from her appearance on Ken Kraetzer's show, "Talking Business" for CBSI, Ken interviewed her to get recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media -- and social audio -- and why it's key to create content across all platforms.
She explains why that cross-platform content is so important and how it will all come together for the show she's producing for trade association, NATPE -- their first-ever conference on the intersection of TV and Podcasting! (E.B. is working hard to create an agenda chock-full of takeaways for content creators, marketers and producers across both screens.) See: https://www.natpe.com/contentcast
Ken also got a little bit of her life story as well as a story about the good-news/bad-news of tech, when she recently confused a "Zoom friend" with an "IRL" friend!
You can catch the FULL VIDEO of their interview on YouTube where they also discuss social audio and social media best practices! https://www.youtube.com/watch?v=L6PU_IDU9iA&t=27s
And check out PodcastMovement (E.B. will be doing a virtual presentation at the August event on B2B podcasting, but read their daily newsletter for great scoop. For this quick but special episode of Insider Interviews I was in the guest seat! In highlights from my appearance on Ken Kraetzer's show, "Talking Business" for CBSI, Ken interviewed ME to get my recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media -- and social audio -- and why it's key to create content across all platforms.
You'll understand in just a few minutes how it all comes together for the show I'm producing for trade association, NATPE -- their first-ever conference on the intersection of TV and Podcasting! (I'm very proud of this project and working hard to create a chock-full of takeaways agenda for content creators, marketers and producers across both screens.)
Ken also got a little bit of my life story -- at least my career path, as well as a story about the good-news/bad-news of tech, when I recently confused a "Zoom friend" with an "IRL" friend!
You can catch the FULL VIDEO of my interview with Ken on YouTube where we also discuss social audio and social media best practices! https://www.youtube.com/watch?v=L6PU_IDU9iA&t=27s
Here are some links to topics discussed:
NATPE's July 14th "ContentCast" Conference
David Berkowitz's Serial Marketers (Start with the newsletter. You'll thank me.)
Erica Keswin on Rituals (Of course I'm going to point you to my podcast episode with her!)
Susan McPherson's book, The Lost Art of Connecting
And check out PodcastMovement (I'll be doing a virtual preso at the August event on B2B podcasting, but read their daily newsletter for great scoop.
If you found this helpful, or liked any of Insider Interviews episodes, feel free to "buy me a coffee!": https://buymeacoffee.com/mossappeal
Bryan Barletta and Ryan Rose: Succeeding as New Podcasting Entrepreneurs
Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic (!) to launch their own businesses. And both are succeeding wildly.
In this conversation they discuss with host E.B. Moss everything from how advertisers can go beyond traditional podcast ad exposure and pricing, to the implications of a "cookie-less world" to the better mousetrap of content marketing cross screen*. These are smart young turks who share a lot of wisdom.
* How Bryan went from McDonalds to History Major to a major force in the developer space before landing in podcasting...and starting Sounds Profitable
* Why this quote from his recent newsletter post sums up Bryan's mission...and value:
When buyers have a hard time translating tools, metrics, and services between advertising channels we get friction, and friction prohibits more buyers from choosing podcast advertising as a viable channel. But that friction can be soothed with education.
* How slowing down to focus on that education in the business can help speed up revenue
* Why Megaphone, Advertisecast and Podcorn got snapped up...
* And why HotPod and PodNews are read voraciously...
* The imperative for diverse podcasters and the effort to support them by, e.g., former Insider Interviews guest, Juleyka Lantigua-Williams
* Our "surprise mystery guest", Ryan Rose makes his entrance and explains the what (and pronunciation!) of JoneKiri (hint: discipline and passion...)
* The opportunity for talent to help offer presence across podcasting + + +...all screens!
* Why a "cookie-less world" is not such a bad thing...especially in the podcasting world. (Guess who answered THAT one?!)
* Why Bryan thinks Ryan "fits into a category of people that I think are going to be the next and hottest things in the next two years in podcasting" and why Ryan thinks beyond the pre- or mid-roll, and in fact staked his current career on it
* The world beyond the CPM or CPA
* Why they think I'm great. (Kind of love that.)
There's a lot more. These are smart guys. You'll want to listen. Again. And maybe again.
You can find Bryan on Twitter and https://soundsprofitable.com/
And Ryan and JoneKiri are on LinkedIn
If you found THESE tips valuable from Bryan and Ryan, I don't mind if you virtually tip ME, and "buy me a coffee"! ( https://www.buymeacoffee.com/mossappeal ).
Please let me know if you have a topic or suggestion for a future episode on the business of media, marketing and advertising -- or need help creating or marketing your own B2B podcast! *Stay tuned for big news -- or ping me -- about an upcoming conference I'm coordinating on the intersection of podcasting and all OTHER content screens! Podcasts@mossappeal.com
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Sustainable Brands CEO, KoAnn: Helping Global Brands Thrive in the 21st Century
KoAnn Skrzyniarz has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. It's all about the business value of environmental and social purpose. And the data is on her side. Whether for Earth Month or any month, KoAnn (frequently known by just her first name) shares not just the "whys", in this Epi 28 of Insider Interviews with E.B. Moss, but some recent “hows”: just how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA” world. A what?
Listen; she'll explain, And she'll also discuss:
The impetus for creating Sustainable Brands – and if its mission has changed more than 15 years later?
What kind of changes has she seen in the brand and media marketplace in terms of embracing brand purpose
"Twenty years ago it was not recognized that companies that understood how to innovate for environmental and social benefit were going to be the companies that survived and thrived in the 21st century."
Is Corporate Social Responsibility (CSR) a good description? (Hint: KoAnn explains why it's more a "business opportunity" and why the ANA [Association of National Advertisers] uses he notion of ‘good growth’. )
How companies should integrate their brand marketers and strategists, the product and service positioning teams AND the sustainability/procurement/diversity teams
Is our current focus on brand purpose just another trend? How does it compare to the green rush of the 2007 timeframe or rallying around Hurricane Katrina? Have companies evolved in their mission-driven work?
The data supportive of sales driven by environmental and social value propositions; What kinds of brand transformation are happening -- and at which companies?
How have companies like Clorox and P&G navigated the road to sustainability? And what is a Brand Transformation Roadmap?
How has Sustainable Brands itself pivoted during the pandemic to salvage -- and even grow -- their world-class conferences.
A very "listenable" business podcast series
E.B.'s skill at making business topics, ideas and people interesting and - dare I say it, even entertaining - makes Insider Interviews a real unicorn in the world of business podcasts. It's incredibly hard to achieve a "this is just a casual conversation" feel when communicating sometimes challenging business concepts, and she does so with ease. Her choice of guests is also top-notch. I would recommend the series to anyone curious about "meeting" new people and learning new things that impact the worlds of business, media and marketing.
Not your standard business conversation
E.B.’s preparation for these interviews is clear. Using humor and insight, she leads unique conversations with each of her guests. They reveal more than just the usual business-speak, so you’re guaranteed to learn something new and interesting.
Always on rotation
Great conversations with fascinating people. Host E.B. Moss helps her guests bring their stories to life with her humor, intellect and undeniable passion for a wide range subjects.