Insight Out

Ipsos UU
  • 4.3 (4)
  • BUSINESS
  • UPDATED BIMONTHLY

An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists. Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.

  1. 01/14/2022

    The Power of One Through The Power of Many

    April talks to Jacquie Matthews, Global CEO of Ipsos UU and Rollo McIntyre, Head of Innovation on their new narrative The Power of One Through The Power of Many, that highlights the critical importance of the individual story, how to push its initial insight through the lens of a myriad of perspectives and refine it to influence and initiate big change.

    26 min

  2. 09/01/2021

    Evolving the Culture of Gender with Radhecka Roy and Sue Phillips

    In this episode, we explore what it means to be a woman in 2021 and how womanhood is shaped by both a culture of gender and the larger social culture. We discuss implications for empowerment and gender balance for both brands and the workplace, and what emerging gender assets companies can tap into to move the needle.  Our experts are Radhecka Roy, Ipsos’ Global Service Leader of Strategic Curation and Cultural Transferability, and author of a new Ipsos study, Being Women: Moving from Equality to Freedom, A Cultural Perspective of Femininity & Empowerment in China, France and USA; and Sue Phillips, Ipsos’ Global Insights for Impact Lead and Head of our Global Gender Balance Network.

    24 min

  3. 03/29/2021

    Listening to Unheard Voices with Luciana Obniski

    April interviews Luciana Obniski, our UU Head Curator from Brazil, and discusses the importance of hearing from all voices when doing research, especially those that typically fall outside of the margins. Too often, important voices are overlooked and unseen among our blind spots or drowned out by the masses. And often its the "small" voice that can initiate the biggest change.

    23 min

  4. 12/22/2020

    2020: A Year of COVID, Conflict & Culture

    Season 2 of Insight Out set out to explore cultural intelligence and ways that culture influences the things we do and don’t do, things we may not even be aware of and how that cultural understanding can help businesses as they grow and move into the future. After this unprecedented year of a pandemic, culture wars and polarization, April Jeffries and Emma Grand look back at how our understanding of culture has evolved and lessons to take into 2021.

    19 min

  5. 11/03/2020

    The Influence of the Digital Native in 2020 with Menaka Gopinath

    Menaka Gopinath, Head of Communities and Social Intelligence Analytics at Ipsos joins April in a lively exploration of  the ever evolving Digital Native culture and the role it is playing in this unpredictable year. Their discussion of key questions - What exactly is digital citizenship? How can we "mess with the algorithm"? What is the expected role of brands in creating the future? - provides insight into this emerging group of influencers.

    26 min

  6. 09/25/2020

    A Video is Worth A Million Words with Tania Caro

    Today we’re exploring the power of video to reveal deep human insights that are so needed to humanize business. Our special guest host, Cristina Craciun, Ipsos UU's LATAM Transformation Leader, talks with Tania Caro, videographer from Ipsos UU Chile, about how videos can make ideas travel faster, engage your audiences and generate empathy by illuminating stories that could otherwise remain unasked and untold. Tania is the winner of Ipsos UU’s global Best-of-the-Best contest to provoke impactful qualitative work. Her winning video, “Are you really going to wait for this to pass?” can be seen in English or Spanish here. And be sure to follow Ipsos UU Chile on Instagram.

    15 min

  7. 07/31/2020

    Fast and Slow Culture with Oliver Sweet

    April and Oli discuss the how cultural differences influence our response to Covid 19 and the need to pay attention to the shifts that are happening around us.

    24 min
  8. Showing Up for Black America with April Jeffries

    06/09/2020

    Showing Up for Black America with April Jeffries

    No matter where you are around the world, you likely have been seeing the nationwide (and even global) protests against systemic racism in the United States, following the horrific murder of George Floyd on May 25, 2020 by a police officer. In this episode, April Jeffries joins Emma Grand to have a conversation about the Black and African American community within the context of the overall American culture. We talk through how we at Ipsos are grappling with this problem, and discuss how people, organizations and brands can show up for Black Americans through meaningful actions. Click here for more details on the ABC News / Ipsos poll referenced in the episode.

    28 min
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Ratings & Reviews

4.3
out of 5
4 Ratings

About

An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists. Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.

Information

  • Creator
    Ipsos UU
  • Years Active
    2019 - 2022
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Ipsos UU
  • Show Website
    Insight Out