Insightly

Alyssa McGinn & Jordan Walker
Insightly

Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just collect data, but comprehend it, leverage it, and ultimately drive innovation. Join us every episode as we demystify the latest trends in data analytics, interview industry thought leaders, and share real-world success stories. From deciphering the intricacies of AI to unlocking the secrets hidden in your datasets, "Insightly" is your go-to source for turning raw data into a strategic asset. So, whether you're a seasoned executive or a budding entrepreneur, if you're ready to transform your relationship with data and propel your business forward, subscribe to "Insightly" now. Because in the world of business, insight is power, and we're here to help you seize it.

  1. MAR 24

    4 Ways to Turn Data You Already Have Into $$$

    Ever wondered how you can turn your data into a revenue stream? Today, we jump into the practical approaches for directly monetizing data. We cover how to sell aggregated anonymized data, craft industry-specific reports, and navigate the complexities of privacy and compliance in data transactions. Learn from real-world examples, including a local entrepreneur's innovative journey in the whiskey collecting world and how major companies leverage data strategically. This episode is packed with actionable insights to help you understand who might be interested in your data and how you can profit from it. Stay tuned for part two, where we will explore indirect monetization strategies. 00:00 Welcome and Introduction 01:20 Data Monetization Overview 01:56 Direct Monetization Strategies 02:15 Indirect Monetization Strategies 02:31 Privacy and Compliance in Data Monetization 05:40 Advertising and Data Utilization 14:05 Industry Reports and Market Research 19:05 Data as a Service 24:21 Data Marketplaces and Exchanges 25:05 Data Collection Responsibilities 25:55 Integrating External Data Sets 26:48 Historical Data Analysis 27:53 Public and Private Data Marketplaces 29:27 Industry-Specific Data Exchanges 31:02 Nielsen's Data Collection Methods 33:58 Monetizing Data Through Apps 36:31 Data Privacy and Consumer Trust 40:47 Exploring Data as a Service 45:45 Conclusion and Teaser for Next Episode Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy. FGSBPCHLVQTVIBWB

    47 min
5
out of 5
3 Ratings

About

Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just collect data, but comprehend it, leverage it, and ultimately drive innovation. Join us every episode as we demystify the latest trends in data analytics, interview industry thought leaders, and share real-world success stories. From deciphering the intricacies of AI to unlocking the secrets hidden in your datasets, "Insightly" is your go-to source for turning raw data into a strategic asset. So, whether you're a seasoned executive or a budding entrepreneur, if you're ready to transform your relationship with data and propel your business forward, subscribe to "Insightly" now. Because in the world of business, insight is power, and we're here to help you seize it.

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