Insights to Communicate

Adam Probolsky

5.0 (6)
MARKETING

Where communications, research & strategy come together

08/27/2025

Michele Steeb

Michele Steeb, founder and CEO of the Free Up Foundation and author of Answers Behind the Red Door got into the drivers of homelessness and how to communicate about solutions. We covered the rise of Housing First, why California and Texas look different, and what recent court and federal actions mean for local leaders. Michele shared a playbook: expand treatment-forward programs, clear encampments only when real alternatives exist, and avoid one-size-fits-all promises to “end homelessness.”

22 min
03/19/2025

Andy Barr

Andy Barr, a former journalist turned political consultant, is the founder of Uplift, a national digital ad agency. In this episode, we discussed his journey from political reporting to campaign strategy, the evolution of digital and traditional media in politics, and the challenges of balancing hustle culture with strategic thinking. Andy shared insights on the future of political advertising and the importance of maintaining a professional yet enjoyable approach to campaign work.

30 min
03/19/2025

Ashley Kochans

Ashley Kochans, a digital marketing strategist, joined the podcast to discuss her journey from the private sector to consulting and the power of data-driven strategy. We explored how she helps nonprofits, businesses, and government agencies refine their messaging, engage their audiences, and optimize digital campaigns. Ashley also shared insights on client relationships, project management, and her guiding principle: "Always listen to the data—but remember, your experience and intuition are data points, too.”

21 min
03/19/2025

Bo Breuklander

Bo Breuklander, an expert in internal communications and change management, joined the podcast to discuss the role of strategic messaging within organizations. We explored how effective internal communications drive engagement, build trust, and align employees with company goals. Bo also shared insights on data-driven decision-making, the intersection of PR and internal comms, and why "relationships are built on trust, which comes from familiarity."

28 min
03/19/2025

Brandon Jones

Brandon Jones, Director of Political Campaigns for the Southern Poverty Law Center and the SPLC Action Fund, joined the podcast to discuss his journey from law and divinity school to political advocacy. We explored his work supporting local candidates, the importance of research in elections, and how his team strategically builds power in underrepresented communities. Brandon also shared insights on leadership, mentorship, and why in politics, "plan beats no plan."

29 min
03/19/2025

Cheryl Bowie

Cheryl Bowie, a PR and branding expert, joined the podcast to discuss the evolving landscape of media, market research, and creative strategy. We explored the power of focus groups in shaping brand identity, the challenges and opportunities of digital advertising, and how creative messaging can make or break a campaign. Cheryl also shared her insights on technology, client collaboration, and her guiding principle: "No boring messages."

19 min
03/19/2025

Dr. Donna Halper

Dr. Donna Halper, professor of communications and media studies, joined the podcast to discuss her groundbreaking career in radio, media consulting, and academia. We explored her role in breaking gender barriers, discovering the legendary rock band Rush, and transitioning to teaching critical thinking in media. Dr. Halper also shared insights on political communication, media ethics, and her guiding principle: “You are not expected to complete the task, but neither are you expected to walk away from it.”

22 min
03/19/2025

Eddie The Media Trainer

Eddie, The Media Trainer, a PR and media expert with a strong presence on TikTok and Instagram, joined the podcast to share insights on navigating interviews, handling tough questions, and avoiding media pitfalls. We explored the power of social media in building credibility, the evolving landscape of journalism, and why mastering communication is essential for leaders. Eddie also shared his guiding principle: "Always grateful, never satisfied."

35 min

5

out of 5

6 Ratings

Interesting industry conversations

02/07/2024

Blikemichael

If you’re in PR, communications, or public service this podcast provides conversations and perspectives from industry pros. Certainly worth a listen!

Where communications, research & strategy come together

Creator

Adam Probolsky
Years Active

2023 - 2025
Episodes

45
Copyright

© Adam Probolsky