9 episodes
Inspired Ideas Karla Colahan // The Inspired Foundry
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- Business
A podcast about branding for creative entrepreneurs. Because we all know you'd rather do this business thing your own way -- here's the permission to do just that. Follow your own inspired ideas with a little brand strategy, design, and coaching from someone who's building an impact-driven brand alongside you. Support this podcast: https://anchor.fm/inspiredideas/support
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08: Recalibrate: Solidarity for Post-Pandemic Creative Businesses
The pandemic changed *almost* everything. What it didn't change? The single universal law that everything will always be changing, even in business. We survived the worst of the COVID pandemic as creative entrepreneurs, and maybe we're thriving on the other side. Maybe we're at a loss for what to do next. Regardless of our individual journeys, we have been asked to recalibrate again and again. And I'm starting to feel another calibration coming. Tune in for some solidarity and validation for keeping on with your creative work no matter what's going on in the world.
Mentions:
This Instagram post
Tiny Brands
The OK Factor
The Inspired Foundry
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Support this podcast: https://anchor.fm/inspiredideas/support -
07: Actually, Business Is Personal
We're tackling the idea that business might actually be personal for us creative entrepreneurs. Yes, in many ways running a business requires us to think of it as an experiment and not get too wrapped up in the emotions of it all. But from a branding perspective, we can't afford to be impersonal with our client experience. Join me for a solo deep dive into how we can be more personal with our businesses.
Mentions:
The Creative's Direction: Brand Coaching!
The Creative's Collection: Brand-building workbooks
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Support this podcast: https://anchor.fm/inspiredideas/support -
06: Get To Know Your Audience & Take a Walk In Their Shoes
I'm a firm believer in details. Specifically, the details that make up your brand experience. However, in order to craft the details our people will care about, we need to understand who they are. In this episode, I offer up some strategic questions to get you thinking about your audience in terms of their preferences so you can translate those preferences into a high-quality brand experience they can't say no to.
Mentions:
The Creative's Collection
The Inspired Foundry
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Support this podcast: https://anchor.fm/inspiredideas/support -
05: Build Confidence With Selling by Becoming Your Own Influencer
Those who can influence us can also inspire us. Why not turn the tables around and be an influencer of our own creative work to inspire others? In this episode we'll chat about the strategies I see influencers use and how to work that into your own marketing plan for a simple and effective way to sell your stuff, foster engagement, and grow your creative business.
The Inspired Foundry
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Support this podcast: https://anchor.fm/inspiredideas/support -
04: What Kind of World Are You Creating?
The essence of any brand is its mission and vision, both of which should essentially answer the question: what kind of world are you creating? Listen in to take a swan dive into this question and turn it around from all angles.
The Creative's Collection
The Inspired Foundry
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Support this podcast: https://anchor.fm/inspiredideas/support -
03: What Are You Working Towards?
My inspired ideas are taking the form of questions this month, and this week's is one of my favorites: what are you working towards?
Let's chat about why vision matters for creative work, especially when it comes to turning that creative work into a true business. Staying inspired as you work toward a long-term goal is often more difficult than we want it to be, not to mention figuring out what that long-term goal even is. Let's talk about it.
Mentions:
The Creative's Almanac (free/pay what you want download in the library)
The Creative's Collection
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Support this podcast: https://anchor.fm/inspiredideas/support