Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
Inspired Marketing Episode 80 - Medtronic - Catherine Slayden
Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.
Inspired Marketing Episode 79 - Thomson Reuters - Wayne Leuthmers
Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!
Inspired Marketing Episode 78 - Ferguson - Chris Clark
Today’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!
Inspired Marketing: Cisco’s JoAnn Tillman on Developing Their Partner News Hub Platform
JoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week’s episode.
Inspired Marketing: Dow Jones’s Hannah Kranich on Bringing More Intelligence in Lead Scoring
Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.
Inspired Marketing Episode 75 - COVID Panel
Ross Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their staff and public on the latest COVID-19 updates.
Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads executive, physician, nurse, employee, and patient-facing communications, public relations, and social media capabilities for the largest healthcare system in Indiana, honored to be ranked by US News & World Report for 18 years.
Dan Weaver leads UCHealth’s communications team including public relations, internal and external communications. He joined UCHealth in 2011 as media relations coordinator for University of Colorado Hospital.
Craig Kartchner is AVP of Marketing at HonorHealth in Scottsdale, Arizona. He leads marketing, advertising, and consumerism for the organization, focusing on mapping customers’ healthcare journeys and replacing pain points.
Essential listen for Eloqua users
My favorite podcast by far. Fantastic topics and guests. Real examples of experts getting the most out of marketing automation.
Best marketing podcast!
This is by far the best marketing podcast I've found. Scott is insightful and find the most engaging hosts who get amazing results both experimenting with new programs and executing best practices. Definitely worth a listen.
Great insights into all things marketing and Eloqua. Everyone should listen to this one.