75 episodes

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

Inspired Marketing Relationship One

    • Business
    • 5.0, 18 Ratings

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

    Inspired Marketing Episode 75 - COVID Panel

    Inspired Marketing Episode 75 - COVID Panel

    Ross Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their staff and public on the latest COVID-19 updates.
    Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads executive, physician, nurse, employee, and patient-facing communications, public relations, and social media capabilities for the largest healthcare system in Indiana, honored to be ranked by US News & World Report for 18 years.
    Dan Weaver leads UCHealth’s communications team including public relations, internal and external communications. He joined UCHealth in 2011 as media relations coordinator for University of Colorado Hospital.
    Craig Kartchner is AVP of Marketing at HonorHealth in Scottsdale, Arizona. He leads marketing, advertising, and consumerism for the organization, focusing on mapping customers’ healthcare journeys and replacing pain points.

    • 52 min
    Inspired Marketing: Uberflip’s Randy Frisch on Reviving the Content Marketing Experience

    Inspired Marketing: Uberflip’s Randy Frisch on Reviving the Content Marketing Experience

    Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.

    • 35 min
    Protiviti’s Liane Shayer on Developing an Efficient Marketing Maturation Process

    Protiviti’s Liane Shayer on Developing an Efficient Marketing Maturation Process

    Liane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software like Eloqua. She shares her journey and process in this week’s episode.

    • 27 min
    Inspired Marketing: Wiley’s Lance Osborne on bringing Empathy and Immersion into Marketing

    Inspired Marketing: Wiley’s Lance Osborne on bringing Empathy and Immersion into Marketing

    Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week’s episode!

    • 22 min
    Inspired Marketing: Thermo Fisher Scientific’s Todd Linden on Combining Content and Agile Marketing

    Inspired Marketing: Thermo Fisher Scientific’s Todd Linden on Combining Content and Agile Marketing

    Todd Linden is the eMarketing Manager at Thermo Fisher Scientific. He is an experienced internet marketing specialist and has worked with Thermo for over eight years now. Todd and his team recently took on a project to combine content and agile marketing to help his teams be involved in the entire customer journey from start to finish.

    • 13 min
    Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations

    Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations

    David Cardiel is the Head of North American Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.

    • 35 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

RichardFlaherty ,

Essential listen for Eloqua users

My favorite podcast by far. Fantastic topics and guests. Real examples of experts getting the most out of marketing automation.

Francinnnnnrreee ,

Best marketing podcast!

This is by far the best marketing podcast I've found. Scott is insightful and find the most engaging hosts who get amazing results both experimenting with new programs and executing best practices. Definitely worth a listen.

Grace0879 ,

Awesome podcasts!

Great insights into all things marketing and Eloqua. Everyone should listen to this one.

Top Podcasts In Business

Listeners Also Subscribed To