The InspirED School Marketers Sparkcast hosts deep conversations with administrators and consultants about private school MarCom to help make your job easier. For more brilliant ideas and brain food and read show notes, visit inspiredsm.com
How to Write for Your Private School's Audience
Emily Cretella is a strategic storyteller and content marketer. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence.
Prior to founding Cursive in 2012, Emily was the director of strategy at a Connecticut marketing agency, where she managed the execution of large-scale traditional and online marketing campaigns for clients ranging from schools and nonprofits to Fortune 500s. She now works solely with independent and private schools, colleges, and universities.
How to Build Positive Word of Mouth at Your Private School
Rick Newberry is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction, and results needed to grow their enrollment.
Rick talks about the importance and value of word of mouth for private school marketing, enrollment, and retention.
The Enrollment Pandemic and Prescriptions for Healing
Dr. Olaf "Ole" Jorgenson joined Almaden Country Day School in San Jose, CA as head of school in 2008. Before ACDS, he worked as a school leader and teacher in public, private, and international schools since 1987. Beyond his role as a head, Ole volunteers as a trustee at Gateway School in Santa Cruz and serves as a Field Instructor for the Klingenstein Center at Teachers College, Columbia University, where he also sits on the Center's Advisory Board. His publications and presentations center on instructional leadership, science education, and parenting. Ole lives in San Jose with his family.
SEO Basics for Private Schools
SEO basics and what every private school should be doing to increase their Google ranking.
The Role of a Private School Chief Experience Officer
Mishel Gantz is the Director of Enrollment at Synapse School in Menlo Park, California, a small independent school that fully integrates an emotional intelligence program and a robust constructivist curriculum. Prior to that Mishel was the Chief Experience Officer at Watershed School, a grade 6-12 forward-thinking, intentionally small, independent school in Boulder, Colorado. There she was responsible for driving Watershed’s enrollment and bringing their student body to full capacity. She developed this through a deliberate, relational strategy with a plan to differentiate the school’s unique style and mission.
Head of School as Marketer-in-Chief
Tom Olverson serves as a consultant for RG175, a firm doing executive searches as well as highly personalized leadership and governance consulting to schools, based on the values of integrity, inclusivity, knowledge, and flexibility. Tom and all of the members of the RG175 team are personally and professionally experienced in recognizing, promoting, and sustaining leadership at both the executive and governance levels in schools.
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Full of insights and ideas to up your school marketing game.
Excellent Ideas for School Marketers
This podcast is full of ideas for marketing that cross over into other areas of school leadership. Great for professionals new to school marketing or seasoned veterans.