Intangiblia‪™‬ Leticia Caminero

Those closest to you are the ones capable of causing more significant harm. So for our last episode of the season, we talked with Peter Hlavnicka and Anthony Keats about trademark protection and their books: “Protecting the Brand: Counterfeiting and Grey Markets” and “Protecting the Brand: Busting the Bootlegs.”

The look and feel have great value in the market. Margaret Polson shares with us how aesthetic appearance can find protection under a design patent.

An action can cause an unwanted or unforeseen consequence. If we did not intent intellectual property infringement, shouldn't we find a way to protect ourselves against such missteps? Patrick R. Goold recounts his book “IP Accidents: Negligence Liability in Intellectual Property”.

Give me your creations, inventions and innovations, and I will give you back exclusive rights for the greater good of humanity is the general promise of the intellectual property system. Our guest Jessica Silbey details if IP is keeping its promise while explaining how to guide the conversation toward the needed change.

Put your registration where your mark is! Shondra Cheris gives us a practical guide to trademark registration. 
 

The story of Intellectual Property does not end with registration or protection, it merely begins! Discover with Andrew J. Sherman the many ways to harvest intangible assets.