Intangify

Matthew Asbell

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape. Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas. Join us each week to unlock the power of intangibles and make the invisible, invaluable.

  1. 5월 27일

    Matthew Rubin: How I Accidentally Built A Career I Never Aimed For

    There's a moment when curiosity wins—when someone stops performing the role they think they're supposed to play and starts following what actually interests them. A path that began with teaching history, then jazz, then music copyrights, each shift guided not by ambition but by listening. By asking the right questions. By refusing to treat a conversation like a checkbox. Matthew Rubin leads business development at Fovea IP, a trademark solutions company operating across 196 jurisdictions worldwide. But the real work—the intangible work that gives Intangify its name—isn't about selling tools. It's about understanding why a brand owner should care about invisible fences, about the difference between what you can find for free and what you actually need to know before you launch. On this episode, discover how education, partnership, and genuine follow-up become the architecture of sustainable business development. Host Matthew D. Asbell brings his own musician's ear to this conversation—two people who understand that alignment, harmony, and active listening aren't metaphors borrowed from music, but the foundation of real work. Asbell has watched Rubin show up to law classes year after year, teaching intellectual property out of genuine curiosity about what his students will discover, expecting nothing but the chance to be part of their education. About the Guest: Matthew Rubin is Director of Business Development at Fovea IP, a global trademark solutions provider. With expertise spanning intellectual property strategy, brand protection, and business development across nearly 200 jurisdictions, Rubin brings a educator's mindset to complex trademark and IP challenges. His approach blends strategic thinking with a commitment to genuine partnership and long-term client success.

    46분

  2. 5월 13일

    The Idea Nobody Forced: How Brian Built an Invention Empire

    A man sits at his desk surrounded by twenty years of artifacts—a pigskin football, a light-up yo-yo, a bag sealer that became something bigger. He talks about the moment a twist tie annoyed him enough to change it, and how that moment almost passed. How moments always pass. There's a difference between watching and noticing, between seeing something broken and deciding to fix it. This is what happens when someone decides. Brian Fried has spent two decades helping inventors move from noticing to knowing. With 15 patents and products that made it from garage to QVC shelves, he's learned that most ideas fail not because they're bad, but because people skip the right questions first. In this episode of Intangify, he walks through those questions—the searches people avoid, the professional help they fear, the business decisions they confuse with emotion. He also reveals what he's building now: an AI platform created in frustration, finished in 25 hours, designed to give inventors the clarity he wishes he'd had at the start. Host Matthew D. Asbell knows this pull firsthand. Years ago, he called a New York radio show with a parking-spot app idea, only to watch someone else build it three years later. That *woulda-coulda-shoulda* feeling never left. Now, listening to Brian describe the steps that separate dreamers from builders, Matthew recognizes the exact moment he needed help and never found it. This conversation is the map for those moments. About the Guest: Brian Fried is an inventor, patent holder, and entrepreneur who has guided countless innovators through the critical early stages of product development. With 15 patents to his name and extensive experience bringing products to market, he brings both practical wisdom and a genuine commitment to helping others avoid the costly mistakes that derail most ideas.

    59분

  3. 3월 25일

    The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy

    What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana, Chairman & CEO of RWS Global, the world leader in groundbreaking live moments across entertainment and sports. Under Ryan’s leadership, RWS Global has become a trusted partner to brands such as NBCUniversal, Warner Bros., Lionsgate, major amusement parks, and cruise lines worldwide—producing everything from theme park spectaculars to Olympic sporting ceremonies. But behind the scale and spectacle lies something deeper: structure, emotional intelligence, and disciplined execution. Ryan shares how he built a multinational company by balancing creativity with operational rigor, implementing his “Time and Action” goal-setting framework, and cultivating a culture rooted in accountability and collaboration. This conversation explores the intangible forces that transform live events into unforgettable experiences—and businesses into legacies. In this episode, you’ll hear: •How Ryan scaled RWS Global from scrappy beginnings to a global leader •Why balancing creativity and operational discipline is essential for growth •The “Time and Action” system that drives clarity and execution •How emotional intelligence shapes leadership across global teams •Why planning your exit and legacy may be the ultimate intangible asset Connect with Ryan Stana Website: www.rwsglobal.com Instagram: @theryanstana LinkedIn: Ryan Stana

  4. 2월 25일

    Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth

    What if selling didn't have to feel so…salesy? In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity. Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. humanity, the evolving nature of go-to-market strategies, and why clarity around your Ideal Customer Profile (ICP) can unlock major growth. Whether you're a solo founder, a service provider, or simply someone who cringes at the word “sales,” this conversation will reframe how you think about revenue, relationships, and the systems that support both. In this episode: Why every business owner is in sales — and how to embrace itDemystifying the “Go-To-Market Engine” and what it looks like todayHow to balance data-driven systems with real human connectionReframing “pipeline” as an act of service, not spamWhy most small business owners are stuck being their own head of salesScott’s 4-part framework for diagnosing sales roadblocksThe power of knowing your ICP — and how to identify itLetting go of clients that don’t align with your futureTake Scott’s Go-To-Market Fit Check at salesscalers.com and get a personalized review in just 25 minutes. You can also follow Scott on LinkedIn or explore more sales strategy tips through his online content.

    54분

  5. 1월 28일

    The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal

    What happens when artificial intelligence creates a viral hit—and no one knows who made it? In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions. Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s struggle to keep up with technology. 🔎 In this episode, you’ll learn: How a completely AI-generated song became Brazil’s unofficial summer anthemWhy Taylor Swift, Luísa Sonza, and Dilsinho all have rights to assert—and why none of them may sueThe difference between copyright, right of publicity, and Brazil’s unique “personality rights”Why platforms like YouTube and AI tools like Suno are walking a legal tightropeWhether trademark law should evolve to protect the sound of a voice—not just the wordsKey takeaway:🎵 Even viral success has a legal backbeat—and when AI takes center stage, the spotlight shines brightest on the rights we can’t yet fully define. 📣 On-Air Guest Bio Flavia Murad-Schaal is a Brazilian attorney specializing in intellectual property and entertainment law. She is a founding partner at Manseer Murad and an international expert on copyright, trademarks, and digital rights. 🔗 Featured Links 🌐 Website: www.muradpma.com💼 LinkedIn: www.linkedin.com/in/flaviamurad

    42분

  6. 2025. 12. 17.

    The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing

    What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie.What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of creation. John shares how writing every day reshaped how he sees the world, what he’s learned from Bowie’s collaborators, and why doing something for love—not money—is its own form of mastery.In this episode, you’ll hear:•How a spontaneous social-media tribute became a global Bowie blog and YouTube interview series•The mental-health and creative benefits of pursuing passion projects with no commercial goal•Why process—and persistence—can matter more than purpose•The lessons Bowie’s art holds about context, evolution, and contradiction•How curiosity fuels deep research and meaningful interviews—from philosophers to physicists to musicians•Why John believes recording these conversations contributes to Bowie’s cultural history•How passion projects mirror public service: leaving things better than you found them🔗 Explore John’s work: MaggioreOnBowie.com ▶️ Watch his weekly interviews: Maggiore on Bowie on YouTube

    53분

  7. 2025. 11. 12.

    More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale

    What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad. With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-scenes look at how podcasting becomes a business development tool—and not just a passion project. In this episode, you’ll hear: Why showing up consistently builds authority, even if it’s not your core service offeringHow podcasting sparks real business relationships—not just vanity metricsThe “bullet point” method Ryan uses to keep content authentic and humanHow to extract weeks of social media content from a single recordingA real-life ROI story that started with one episode and led to a six-figure client🔗 Learn more at ruffmediagroup.com (note: website currently under development)  💼 Connect on LinkedIn: Ryan Ruff 📩 Email: ryan@ruffmediagroup.com If you think podcasting is just another marketing channel, think again. Ryan Ruff reveals how the mic becomes your best client relationship tool—when done right.

    58분

  8. 2025. 10. 15.

    From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding

    What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck. Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are built on emotion, purpose, and design that actually works. Whether you’re naming your first business or evolving an established one, this conversation will help you rethink what branding truly means—and why “rebranding” might be a myth. In this episode, you’ll hear: What it really means to be “brand stuck” and how to turn that stuckness into creative opportunityWhy effective logos aren’t art—they’re hardworking design that communicates and convertsThe difference between art and design, and why clarity always beats clevernessWhy rebranding is a myth—and how real brand strategy starts with discovery, not reinventionHow emotional storytelling helps your audience remember (and care about) your brandWhy your name doesn’t have to say what you do—it should say why it mattersHow AI can be a powerful creative collaborator—but not a brand therapist🔗 Explore Alicia’s work: AliciaNagel.com🎓 Take her free workshop: Who Gives a Brand?

    44분
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소개

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape. Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas. Join us each week to unlock the power of intangibles and make the invisible, invaluable.

정보

  • 제작진
    Matthew Asbell
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    31
  • 등급
    전체 연령 사용가
  • 웹사이트 보기
    Intangify