Intended Consequences

Brian Massey
  • 5.0 (5)
  • MARKETING
Intended Consequences

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You’ll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.

  1. 002: Two Guys on Your Website: The Surprising Link Between CRO and SEO

    07/18/2024

    002: Two Guys on Your Website: The Surprising Link Between CRO and SEO

    Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.

    29 min

  2. 07/03/2024

    001: Two Guys on Your Website: The Different Conversion Optimization Techniques You Should Consider

    Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum.

    46 min

  3. 11/17/2022

    049: SEO and CRO Working Together with Jason Fisher

    Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turning them into leads, sales, and revenue.

    33 min

  4. 07/22/2020

    What The Data Says About Podcasting | Rob Walch

    What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context.  Quick Links:  Connect with Rob Learn more about Libsyn Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

    40 min
  5. What The Data Says About Turning Marketing Leads Into Sales | Sammy James

    07/15/2020

    What The Data Says About Turning Marketing Leads Into Sales | Sammy James

    Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool.  Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia.  Listen in to hear the full conversation. Quick Links: Connnect with Sammy: https://www.linkedin.com/in/sammyjames/ Learn more about Speak2Leads: https://www.speak2leads.com/ Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

    46 min
  6. What Data Tells Us About Email | Liz Willits

    07/08/2020

    What Data Tells Us About Email | Liz Willits

    After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.  Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.   Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.  Resources and links discussed: Connect with Liz: https://www.linkedin.com/in/liz-willits/  Learn more about AWeber: https://www.aweber.com/  30-day Trial of AWeber: https://www.aweber.com/order.htm  AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htm?utm_source=awblog&utm_medium=email&utm_campaign=smartdesigner&utm_content=blogcontent092619smartdesignerannouncement  Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

    43 min
  7. Why Marketers Struggle and What to Do About It | Erin Collis

    07/01/2020

    Why Marketers Struggle and What to Do About It | Erin Collis

    Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well).  Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more. Listen in as Erin discusses the challenges of being a digital marketer in 2019. Resources and links discussed: Connect with Erin Learn more about Corradi USA Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

    26 min
  8. Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie

    06/24/2020

    Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie

    People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call. Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better.  If digital marketing is a swarm, how is a swarm of bees different than a swarm of flies? Find out from Carman on this episode of Intended Consequences.  Resources and links discussed: Connect with Carman Learn more about Kula Partners Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

    35 min
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About

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You’ll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.

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