Intentwise Connect

Sreenath Reddy
  • 5.0 (2)
  • TECHNOLOGY
Intentwise Connect

Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.

  1. JUL 3

    Peak Season Strategy and Planning Around Tarrifs

    How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize inventory planning for 2025’s peak season. You’ll learn why brands must re-evaluate their sourcing footprints to reduce tariff exposure, the critical timing of orders before existing inventory runs out, how to negotiate effectively with suppliers and retailers, why granular SKU-level analysis is essential for profitability, and smart, data-backed approaches to retail media investments when uncertainty is high. Listen to the full episode now to discover how to plan inventory, negotiate smarter, and protect your margins during one of the most challenging peak seasons yet.

    21 min

  2. JUN 18

    Revenue Strategy For a Fast Growing Brand - A conversation with the CRO of MaryRuth Organics

    What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story. Takeaways: Why MaryRuth Organics runs a 24/7 TikTok Shop livestream and how it fuels cross-channel awareness Jay’s approach to analytics, including T-ROMs (Total Return on Marketing Spend) and real-time dashboards The strategic importance of retail, Amazon, and DTC—and how they each play a distinct role in the growth engine Stream the full episode now and discover the omnichannel blueprint behind one of the fastest-growing wellness brands.

    38 min

  3. MAY 20

    From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency

    What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to growing a 40-person team and executing a successful exit. Kiri shares the real story: the early grind, the pivotal inflection points, her content-first growth strategy, and how she navigated the M&A process with strategic clarity. Whether you’re an agency founder, a brand leader, or someone navigating the ever-evolving retail media landscape, this episode delivers actionable insights on content, leadership, timing, and staying ahead in a hyper-competitive market.

    42 min

  4. APR 21

    Unlocking new KPIs for growth with Amazon Marketing Cloud

    Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.

    29 min

  5. APR 17

    Unlocking Full-Funnel Growth with Walmart Connect

    In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive into Walmart’s evolving retail media strategy, including the launch of the Display Advertising API, the growing impact of on-site display ads, and how sellers are seeing up to 7x GMV through Walmart Connect. Tommy also shares insights on marketplace growth, AI-driven campaign automation, and Walmart’s deepening investment in measurement and attribution tools. Whether you're a brand, seller, or agency, this conversation is full of actionable advice on how to unlock full-funnel performance with the right tools and partnerships.

    9 min

  6. MAR 25

    How to scale your content strategy across a large catalog

    David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.

    32 min

  7. MAR 18

    Formulating data strategy for a global e-commerce brand

    Brands sort through thousands of signals every day. Here’s how Nathan Moran, head of growth strategy and analytics at Edgewell, thinks about building a data strategy that can cut through the noise and allow for agile response to performance swings.

    39 min

  8. MAR 8

    The rapid evolution of Amazon PPC ads

    George Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself has shifted—and what he expects is coming next.

    33 min
See All (27)

Ratings & Reviews

5
out of 5
2 Ratings

About

Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.

Information

  • Creator
    Sreenath Reddy
  • Years Active
    2022 - 2025
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Copyright 2022 All rights reserved.
  • Show Website
    Intentwise Connect

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada