Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.
UnBoxed Takeaways from the Amazon Ads team
Reporting live from the 2023 edition of Amazon unBoxed, Intentwise CEO Sreenath Reddy sits down with top Amazon Ads executives to explore what’s next from Amazon.
They break down Amazon’s biggest announcements of the year, from Sponsored TV ads to new updates to Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP.
In this episode, you’ll hear from the following Amazon Ads executives:
Teresa Uthurralt, Director of Partner Development
Ruslana Zbagerska, VP of Technology and Product Development Amazon Ads
Kelly MacLean, VP of Amazon DSP
Miranda Chen, Director of AMC Growth and Monetization
Jeff Cohen, Tech Evangelist
The hidden costs that impact your P&L | Martin Heubel
Martin Heubel is a strategy consultant based in London. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant.
His consultancy firm Consulterce works with clients across Europe & North America and provides tailored advice for brands seeking to elevate their Amazon margins to profitable levels.
How to Prepare For Changing Profitability & Margin Shrink | Aisha Khan
Aisha Khan, VP of Strategy & Insights at Momentum Commerce, has been a data-driven marketplace operator for most of the last 10 years.
As an operator, Aisha has always analyzed data, but in her role at Momentum Commerce, she is now working on building technology to shorten the lead time required from pulling raw data to activating insight-driven actions on marketplaces. Her ultimate goal is to improve brand performance and increase profitability for her clients.
State of Industry & Retail Media In 2023 | Rick Watson
In this episode, Intentwise CEO Sreenath Reddy speaks with Rick Watson, Founder & CEO of RMW Commerce Consulting.
How Agencies Can Capture the Big Retail Media Opportunity | Kevin Lee
In this episode, Intentwise's Chief Commercial Officer Alan Osetek speaks with Kevin Lee, founder of Didit and the CEO of the eMarketing Association.
Driving Off-Amazon Traffic to Amazon | Dakota Morse
In this episode, Intentwise CEO Sreenath Reddy talks with Dakota Morse, co-founder and CEO of Alt Group, about using outside traffic to spin the Amazon flywheel.