Intercom on Marketing

Intercom
  • 4.4(11개의 평가)
  • 비즈니스
  • 일일 시리즈

In this series Intercom takes you inside the marketing lessons we've learned the hard, expensive and messy way. We include the insights that helped us grow from zero customers to more than 20,000, but we’ve been careful to be honest and have worked hard to avoid the usual truisms. Instead, we’ve focused on actionable advice we think will benefit any early stage startup – from crafting early messaging, to managing a product launch, to keeping product and marketing aligned.

  1. 에피소드1

    Introducing Intercom on Marketing

    There’s a common misconception about marketing at a startup. People think marketing means doing things like signing up on Product Hunt, writing a few blog posts about what’s wrong with your industry, cold-blasting a bunch of journalists with a press release, and then hoping for the best. There’s nothing wrong with doing those things – they are decent starting points – but marketing is significantly more challenging than following a playbook. What you’ll hear in this series is a collection of lessons about marketing we at Intercom have learned the hard, expensive, messy way. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3분
  2. Chapter 1: Marketing in year one

    에피소드1

    Chapter 1: Marketing in year one

    The most important tasks for any early-stage startup are to write code and talk to users. The latter represents your very first marketing opportunity, whether that's asking prospects to try your product over email, meeting them at conferences, responding to them in blog comments, or talking to them on Hacker News. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6분
  3. Chapter 2: Getting your story right

    에피소드2

    Chapter 2: Getting your story right

    No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. At Intercom, our approach to crafting a story begins with asking, “Why?” Why are you building this product, and why does it matter? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6분
  4. Chapter 3: Marketing at a product-first company

    에피소드3

    Chapter 3: Marketing at a product-first company

    Despite the mountain of contradicting evidence, the mantra of “if you build it, they will come” is still extremely prevalent among product-first companies. Don’t delay aligning your product and marketing teams. If you do, you’ll live to regret it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    10분
  5. Chapter 4: Getting word of mouth for your startup

    에피소드4

    Chapter 4: Getting word of mouth for your startup

    There’s a misconception that word of mouth is a mystical force that’s out of your control. Sure, you can’t control what words come out of whose mouths, but you can encourage people to say the right words about your product. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3분
  6. Chapter 5: Content, then marketing

    에피소드5

    Chapter 5: Content, then marketing

    The usual content marketing approach is to make people want to read the things you’ve already written. We knew writing things that potential customers already wanted to read would be easier, and we scaled that strategy by building an editorial team. If you want to adopt the same approach, this chapter makes the case for it – and gives tips to get started. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    9분
  7. Chapter 6: Meet now, conquer now

    에피소드6

    Chapter 6: Meet now, conquer now

    When you’re just starting up, other than knocking on someone’s front door, events are the most targeted, proactive and personal way you can meet the people you need to meet. Do them well, and you turn those meetings into lasting relationships. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    11분
  8. Chapter 7: Marketing for growth and survival

    에피소드7

    Chapter 7: Marketing for growth and survival

    A lot of businesses fail because they’re simply not good at acquiring and retaining customers. That's where demand generation comes into play. Here's our guide to getting started. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    8분
모두 보기(14개)

예고편

4.4
최고 5점
11개의 평가

소개

In this series Intercom takes you inside the marketing lessons we've learned the hard, expensive and messy way. We include the insights that helped us grow from zero customers to more than 20,000, but we’ve been careful to be honest and have worked hard to avoid the usual truisms. Instead, we’ve focused on actionable advice we think will benefit any early stage startup – from crafting early messaging, to managing a product launch, to keeping product and marketing aligned.

정보

  • 제작진
    Intercom
  • 방송 연도
    2018년
  • 에피소드
    14
  • 등급
    전체 연령 사용가
  • 저작권
    © Intercom
  • 웹사이트 보기
    Intercom on Marketing