Interior Design Deconstructed

Katie Malik
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Interior Design Deconstructed is your insider’s guide to building a successful interior design business. Whether you're just starting out or dreaming of turning your passion into a thriving career, this podcast breaks down the business side of design—marketing, pricing, client management, industry trends, and everything in between. Hosted by experts who have been where you are, we share real-world strategies, candid conversations, and invaluable insights to help you navigate the challenges of running your own design firm. Start building a business that’s as beautiful as the spaces you create.

  1. 26 мар.

    Business For Interior Designers Deconstructed- Episode 15- Less Projects, More Profit: Building a High-Value Design Studio with Dan Brutto of Onestà

    In this episode, we sit down with Dan Brutto, the co-founder of the super-high-end kitchen design studio, Onestà. With over 15 years of experience building a business from the ground up, Dan offers a rare and transparent look into the realities of the luxury design market. He deconstructs the journey of founding his company in 2007, specialising in exquisite Italian craftsmanship. Drawing from his experience rebranding from Hub Kitchens to Onestà, Dan breaks down the specific business model that allows his firm to focus on a select number of top-tier residential projects annually. We delve into the strategy behind his showroom investment, his approach to high-value pricing, and his ambitious plans to more than double his company’s turnover. This is a masterclass in the business of luxury. You will gain insight into: The business case for strategic rebranding and niching down into the super-high-end market;Actionable strategies for implementing a low-volume, high-value project model;How to structure pricing for profitability and justify six-figure project costs;The ROI of a physical showroom and how to leverage it to attract your ideal client;Proven methods for building and managing an exclusive, overseas supply chain;Key financial metrics and growth strategies for scaling a luxury design firm;Whether you're an aspiring interior designer aiming for the luxury market or a seasoned professional looking to scale, this episode is packed with super candid advice and the operational strategies required to run a profitable, high-end design studio. Tune in to learn from Dan Brutto’s journey and discover how to deconstruct your own path to success in the world of luxury interior design. NEXT STEPS:🎯 Join my Business for Interior Design Deconstructed online course to kickstart a successful career in interior design!Grab your freebies: 📌 Pricing Formula Template- ⁠https://interiordesigndeconstructed.co.uk/free-gift/⁠🎨 Interior Project Management Masterclass- ⁠https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx⁠ Connect With Me:📧 Email: info@katiemalik.co.uk🔆 Instagram: @interior_design_deconstructed (⁠https://www.instagram.com/interior_design_deconstructed/⁠ ) + @katie_malik_design_studio (⁠https://www.instagram.com/katie_malik_design_studio/⁠ )🌎 Website at ⁠interiordesigndeconstructed.co.uk⁠  Connect with Dan:Website at ⁠https://onesta.design/⁠ Instagram ⁠https://www.instagram.com/onesta.design/

    39 мин.

  2. 9 февр.

    Business for Interior Designers Deconstructed- Episode 14- Deconstructing the Boutique Firm with Isy Jackson of Chelt Interiors

    In this episode, we sit down with Isy Jackson, the founder of the boutique interior design studio, Chelt Interiors. With a rich background in Art History and Interior Architecture, Isy offers a unique perspective on translating academic knowledge into marketable design concepts and building a successful business from the ground up. Drawing from her experiences working with celebrated designers like Mary Douglas Drysdale and Kelley Proxmire, Isy deconstructs the business strategies and client management systems that have enabled her to create an exclusive, tailored experience for her clients. We delve into what it truly means to be a "boutique" firm and how to communicate that value effectively. Listeners will gain insight into: •How to leverage an academic background to create a unique value proposition. •Actionable business strategies from top-tier design firms. •The art of structuring services and pricing for a boutique studio. •Proven methods for creating an exceptional client experience that drives referrals. •Balancing creative projects with the demands of running a growing business. •Strategies for scaling a design business while preserving a personal, high-quality service. Whether you're an aspiring interior designer or a seasoned professional, this episode is packed with valuable insights on building a brand, managing clients, and strategically growing your business. Tune in to learn from Isy Jackson's journey and discover how to deconstruct your own path to success in the world of interior design. NEXT STEPS: 🎯 Join the my Business for Interior Design Deconstructed online course to kickstart a successful career in interior design! Grab your freebies: 📌 Pricing Formula Template- https://interiordesigndeconstructed.co.uk/free-gift/ 🎨 Interior Project Management Masterclass- https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx Connect With Me: 📧 Email: info@katiemalik.co.uk 🔆 Instagram: @interior_design_deconstructed (https://www.instagram.com/interior_design_deconstructed/) + katie_malik_design_studio (https://www.instagram.com/katie_malik_design_studio/) 🌎 Website at interiordesigndeconstructed.co.uk  Connect with Isy: Website at https://www.chelt-interiors.com/ Instagram https://www.instagram.com/chelt_interiors/

    50 мин.

  3. 6 янв.

    Business for Interior Designers Deconstructed- Episode 13- Bridging the Gap Between Architecture and Interior Design with Reinhard Weiss of 3S Architects

    In this episode, I sit down with Reinhard Weiss, a principal architect at 3S Architects, who brings a wealth of international experience from working with some of the most respected architectural firms in both Munich and London. Reinhard offers a unique perspective on the relationship between architects and interior designers, and how these two disciplines can collaborate more effectively. Throughout this conversation, we explore the critical questions that every interior designer should understand: What is the ideal working relationship between an architect and a designer? When should designers be brought into a project? What are the common friction points, and how can they be proactively managed? You will gain valuable insights into: •How international experience shapes architectural perspective and the ethos of leading firms. •The ideal timing and approach for bringing interior designers into architectural projects. •Common collaboration challenges between architects and designers, and practical solutions. •Strategies for emerging interior designers to approach and build relationships with architectural studios. •Critical technical skills and software standards that strengthen designer-architect partnerships. •A behind-the-scenes look at 3S Architects' collaborative process with interior designers. Whether you're an interior designer looking to expand into architectural collaborations or an architect seeking to understand the designer's perspective, this episode is packed with actionable insights. Discover how to bridge the gap between these two disciplines and create seamless, successful projects together. NEXT STEPS: 🎯 Join the Business for Interior Design Deconstructed online course to kickstart a successful career in interior design! Grab your freebies: 📌 Pricing Formula Template- https://interiordesigndeconstructed.co.uk/free-gift/  🎨 Interior Project Management Masterclass - https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx Connect With Me: 📧 Email: info@katiemalik.co.uk 📸 Instagram: @interior_design_deconstructed (https://www.instagram.com/interior_design_deconstructed/ ) + @katie_malik_design_studio (https://www.instagram.com/katie_malik_design_studio/ ) 🌎 Website: interiordesigndeconstructed.co.uk Connect with Reinhard & 3S Architects: 🌐 Website: https://3s-ad.com/ 📸 Instagram: https://www.instagram.com/3s_architects/?hl=en

    1 ч. 15 мин.

  4. 27.11.2025

    Business for Interior Designers Deconstructed- Episode 12-Decide, Take action, Achieve with Lee McQueen

    Calling all interior designers! Episode 12 of Interior Design Deconstructed is here, and it's a must-listen for anyone looking to build a thriving design business. This week, we're joined by the incredible Lee, who shares his expert advice on everything from making those crucial early decisions to scaling your team. If you're ready to move from creative to CEO, this episode is for you! In this episode, we dive into: •The 'Decide' Phase: Are you an aspiring designer stuck on niching down, pricing, or officially launching? Lee shares his tips for gaining the clarity and courage to take action. •Building a Sales Pipeline: Intimidated by the idea of a sales pipeline? Lee breaks down his five-step methodology for building a client base from scratch. •From 'Creative' to 'CEO': Discover the mindset shifts and daily actions you need to become the CEO of your design business. •Hiring and Scaling: As your business grows, so will your team. Learn how to attract and hire the right talent to match your creative vision. •The 'Profit-Focused' Business: It's not just about revenue; it's about profit. Lee explains how to build a profitable business and when to say 'no' to projects. •Hiring an Interior Designer: Lee is currently buying a fixer-upper and is about to hire an interior designer. What is he looking for? Get the inside scoop! Ready to transform your design business? Listen to the full episode now!  Connect with Lee McQueen Instagram LinkedIn Stop guessing and start growing. My Business for Interior Designers Deconstructed course is now available to all designers on a 'pay-what-you-can' basis. Get the business skills you need, at a price that works for you.

    59 мин.

  5. 03.11.2025

    Business for Interior Designers Deconstructed- Episode 11- From Student to Studio Star with Office Banao

    In this episode, we welcome Kanika and Shreya, the creative forces behind Office Banao, for a candid conversation about navigating the demanding yet rewarding world of design. They pull back the curtain on what it truly takes to build a sustainable and inspiring career, sharing practical strategies and hard-won wisdom for designers at every stage of their journey. Tune in to learn about: •Fuelling Creativity; •Balancing Vision and Client Needs; •The Path to Professionalism; •Advocating for Your Worth; Whether you're a student dreaming of your first internship, a young designer navigating the early years of your career, or a seasoned professional looking to reignite your creative spark, this conversation with Kanika and Shreya is filled with actionable advice and super empowering insights. Office Banao Website Office Banao Instagram Interior Design Deconstructed Courses and Templates

    45 мин.

  6. 06.10.2025

    Business for Interior Design Deconstructed- Episode 10- Building a Thriving Interior Design Practice with Rebecca Ward

    In this episode, we sit down with a celebrated interior designer who has spent over a decade building a successful, award-winning firm in the heart of Sacramento. From her early days gaining experience under other designers to becoming a Certified Interior Designer at the helm of her own practice, she offers an inside look at the journey of establishing a creative business in a regional market. Tune in to discover: •The Blueprint for Success; •The Philosophy of "Everyday Luxury"; •Mentorship and Education; •The Business of Design; •The Leap of Faith; Whether you're a design student, a seasoned professional, or simply curious about the world of interior design, this episode is packed with invaluable insights, practical advice, and inspiring stories to help you on your path to success. Rebecca's website Rebecca's instagram Interior Design Deconstructed courses and templates

    33 мин.

  7. 07.09.2025

    Business for Interior Designers Deconstructed- Episode 9- Data Psychology for better marketing with Dr Vanja Ljevar

    What if you could end an endless quest for the most optimal marketing channels, cut through the noise and reach your ideal clients? In this episode of Interior Design Deconstructed, Dr Vanja Ljevar, the co-founder of Kubik Intelligence, shares insights from her research and work of using data to better inform marketing and branding to reach your ideal clients. Tune in to this episode for tips on marketing, branding and how to better attract ideal clients to your business. Click on the links below to find more about Dr Vanja Ljevar and Kubik Intelligence: https://www.linkedin.com/in/vanja-ljevar/ https://www.kubikintelligence.com/ Explore interior design deconstructed courses below: https://interiordesigndeconstructed.co.uk/my-library/

    41 мин.

  8. 23.07.2025

    Business for Interior Designers Deconstructed- Episode 8-Refining Social Media Presence with Jenna George

    In this episode, I sit down with social media strategist Jenna George, founder of The Social Refinery, to explore what it really takes to build a powerful, authentic, and effective presence online—especially for creative professionals like interior designers. Jenna shares the foundational elements of a strong social media strategy, how to consistently generate engaging content, and how to build real community beyond just likes and followers. We also dive into how service-based businesses can use social media to attract qualified leads, which platforms are worth your time, and the key metrics you should be tracking. Plus, Jenna unpacks the role of personal branding, paid advertising, and common pitfalls to avoid in your digital marketing efforts. Whether you're just starting out or looking to elevate your online presence, this episode is packed with actionable insights to help your brand grow with purpose and clarity. Link to Jenna's website where you can find a lot of resources: -https://thesocialrefinery.co.uk/ -Instagram- https://www.instagram.com/socialrefinery_jenna/?hl=en On interior design deconstructed website we have a module devoted specifically to marketing and social media for interior designers, check it out below: https://interiordesigndeconstructed.co.uk/more-courses/marketing-in-interior-design/

    33 мин.
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Interior Design Deconstructed is your insider’s guide to building a successful interior design business. Whether you're just starting out or dreaming of turning your passion into a thriving career, this podcast breaks down the business side of design—marketing, pricing, client management, industry trends, and everything in between. Hosted by experts who have been where you are, we share real-world strategies, candid conversations, and invaluable insights to help you navigate the challenges of running your own design firm. Start building a business that’s as beautiful as the spaces you create.

Информация

  • Автор
    Katie Malik
  • Годы выхода
    2025 - 2026
  • Выпуски
    15
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Katie Malik
  • Сайт подкаста
    Interior Design Deconstructed