Cut Through the Noise with Aisling O' Rourke

Aisling O'Rourke
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In a noisy world, it's even more important to communicate with clarity, get your brand messaging on point and maximise the power of media. However, that's all easier said than done. In this podcast season Broadcaster and Communications Coach Aisling O' Rourke demystifies how media works, offers communications tips and speaks to experts in the field of communications and marketing. Hosted on Acast. See acast.com/privacy for more information.

  1. 6 THG 10

    Social Media Marketing 101: Key Takeaways from Series 9

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. We have reached the final episode of Series 9, and what a series it’s been. We have had such insightful conversations with incredible guests, all about the power of social media, and how you can leverage it to allow you and your business to thrive. In this episode, we look at the key takeaways from the series, including: The do’s and don’ts for social media advertising.How to get comfortable showing up on camera.The power of the hook.Leveraging influencer marketing for your business. This season has also been jam-packed with exclusive YouTube bonus content, with practical steps on how to achieve your goals using social media. Make sure to check out our YouTube so you don’t miss out: YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    14 phút

  2. 29 THG 9

    Influencers as an Engine for Success with Conor Cochrane

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. In the penultimate episode of series 9, I had the pleasure to speak with Conor Cochrane from Icon Management, a bespoke management company helping influencers and businesses work together for mutual benefit and business success. We talk about: How a content creator becomes an influencer.Micro influencers vs bigger influencers, and their impact.How to leverage influencers for business success. In this week’s bonus content, available exclusively on YouTube, we delved into the ongoing issue of negativity towards influencers. We discuss why this negativity exists, and how we can steer away from this and instead leverage influencers’ reach and talent for business success. Make sure to check out our YouTube so you don’t miss out: YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Icon Management: Website Instagram Conor Cochrane: LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    23 phút

  3. 22 THG 9

    The Hidden Power of TikTok for Business with Lana Kearney

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. In this week’s episode, I was delighted to be joined by TikTok coach Lana Kearney. We talk about: The power of your hook.Getting comfortable in front of the camera.How to leverage social media marketing to make your business a success. In this week’s bonus content, available exclusively on YouTube, we talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness. Make sure to check out our YouTube so you don’t miss out: YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Lana’s Socials: Website  TikTok  Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    22 phút

  4. 15 THG 9

    The Key to Social Media Marketing with Kay’s Flower School

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. In this week’s episode I was delighted to be joined by Deirdre and Janette of Kay’s Flower School. They are experts in social media marketing, but also know how to strike the perfect balance between to marketing your business with personality and not sharing too much of your personal life. We talk about: The importance of showing your authentic self with your audience.Building confidence in front of the camera.How to set boundaries and be selective with what you share on social media.The power of women in business. In this week’s bonus content, available exclusively on YouTube, Deirdre & Janette share their most vital takeaways for people who want to take their social media marketing to that next level, and create polished, professional content that resonates with your target market. Make sure to check out our YouTube so you don’t miss out: YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Kay’s Flower School Socials: Website  Email  Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    27 phút

  5. 8 THG 9

    The Social Media Marketing Playbook with Orla Twomey

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. In this week’s episode, I had the pleasure to be joined by The Chief Executive of the Irish Advertising Standards Authority, Orla Twomey. We talk about: The rules and regulations of social media advertising.How to use advertising to build trust with your audience, not lose them.How to advertise products and services that align with your brand values. In this week’s bonus content, available exclusively on YouTube, we delved into the risk associated with advertising your brand under a particular identity, and the potential consequences you could face.  Make sure to check out our YouTube so you don’t miss out: YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn The Advertising Standards Authority of Ireland: ASA Hosted on Acast. See acast.com/privacy for more information.

    21 phút

  6. 1 THG 9

    How Social Media Shapes Irish Business Success

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. We are back for series 9! There is a topic we have mentioned many times on the podcast before, but we have never fully delved into how you can leverage it to stand out from the crowd and Cut Through The Noise, and that is the power of social media. In series 9, we’re diving right in. In this week’s episode, we talk about: Short-form video dominance.The power of social listening.Niche Engagement and trust. We have an announcement!!! Series 9 of Cut Through The Noise is proud to introduce our brand new YouTube bonus content! You can now have exclusive access to bonus content from each of our episodes over on our YouTube channel.  Make sure to check out our YouTube so you don’t miss out: YouTube Click the link below to listen:  Cut Through The Noise with Aisling O’Rourke If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Website: http://www.thecommunicationscoach.ie Email: hello@thecommunicationscoach.ie Instagram: https://www.instagram.com/thecommunicationscoach.ie/ LinkedIn: https://www.linkedin.com/in/aislingorourkecc Hosted on Acast. See acast.com/privacy for more information.

    22 phút
  7. Internal Communications: Key Learnings from Series 8

    30 THG 6

    Internal Communications: Key Learnings from Series 8

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. In the final episode of the series, I take you through the key takeaways from series 8. This season has been all about internal communications, and the insightful conversations I had along the way highlighted that internal communication is not a ‘nice to have’. It’s a business-critical function. Click the link below to listen to series 8:  Cut Through The Noise with Aisling O’Rourke If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    12 phút
  8. The Power of The Frontline Effect

    23 THG 6

    The Power of The Frontline Effect

    Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business! I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success. In this week’s solo episode, I share what I like to call, The Frontline Effect. Your team is the ultimate brand ambassadors, so you need to nurture that relationship and communicate clearly with your team about what your brand values are and how you want your customers to see you. We talk about: The impact of good customer service over the phone.The hidden cost of poor communication.How to communicate with clarity to reduce conflict.My own first-hand experience with difficult customers, and how I managed the situation without damaging the brand image. Click the link below to listen:  Cut Through The Noise with Aisling O’Rourke If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    24 phút
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In a noisy world, it's even more important to communicate with clarity, get your brand messaging on point and maximise the power of media. However, that's all easier said than done. In this podcast season Broadcaster and Communications Coach Aisling O' Rourke demystifies how media works, offers communications tips and speaks to experts in the field of communications and marketing. Hosted on Acast. See acast.com/privacy for more information.

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