23 episodes

International Corner is the podcast that helps you open and thrive in foreign markets!
I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets. 

A bit about me :
After opening the US market for a French scaleup 2 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux (https://www.linkedin.com/in/tiphaineleroux/) 

90% of episodes will be in English (10% in French)

International Corner International Corner

    • Business

International Corner is the podcast that helps you open and thrive in foreign markets!
I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets. 

A bit about me :
After opening the US market for a French scaleup 2 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux (https://www.linkedin.com/in/tiphaineleroux/) 

90% of episodes will be in English (10% in French)

    Season 1 wrap-up - 5 Aspects To Consider To Successfully Launch Any Market

    Season 1 wrap-up - 5 Aspects To Consider To Successfully Launch Any Market

    And… that’s a wrap for Season 1 of the International Corner Podcast !


    A few numbers to share:


    21 episodes packed with global expansion intel’
    Guests coming from more than 12 different countries
    More than 1500 listenings
    Around 100 hours of editing & topic definition 
    The first thing that comes to my mind is a heartfelt thank you.


    Thank you to…


    … My amazing guests for their insights


    … You…My audience… for your feedback and your continuous listening


    It’s been an incredible learning journey so far and I’m thrilled to hear how it has helped some of you in your global expansion projects :)


    As a wrap-up gift for season 1, I’ve created a special episode that sums up 5 aspects to consider to successfully launch any market.


    You’ll hear a computation of pieces of advice from most of the guests I received in this podcast so far.


    The 5 aspects we are going to deep dive in today’s episode:

    #1 Plan your market expansion 

    #2 Focus on People & Culture

    #3 Leverage marketing early

    #4 Create influence

    #5 Leverage partnerships

    • 33 min
    Ep #21 - Setup A Product-led Growth Strategy To Scale Internationally

    Ep #21 - Setup A Product-led Growth Strategy To Scale Internationally

    €3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.  


    I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally.


    His best advice on the topic:


    Don’t listen to advice and ask yourself if product-led growth is the right strategy for you?
    Have a message that is aligned from outside the app to the inside of the app 
    Check you onboarding process constantly and perfect it

    On top of thesse pieces of advice on product led growth, you can expect to hear about:


    acquisition channels they have used to scale in several markets
    choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets
    How they started global from day 1 

    • 44 min
    Ep #20 - Build Influence In a New Market To Scale Your Revenue

    Ep #20 - Build Influence In a New Market To Scale Your Revenue

    He moved from Brazil to Denmark and had to find work to pay his bills.


    After hundreds of sent applications with unsuccessful results, he stopped with traditional methods.


    He focused on content creation instead


    He created a blog about business in Brazil.
    He published Youtube videos.
    He started to have a presence on linkedin
    He created a network and founded his first business.

    Fast forward to now, Carlos is the CEO of Evolve, his 3rd Venture.


    What led him to be successful ? Relationships he created and he leveraged throughout the years.


    He was so good about connecting with people that he started to help companies build influence in a new market to generate business.


    He shares with us his process to build influence in a new market to scale revenue!


    What you can expect to learn:


    His 5-step methodology to build a network from scratch in a foreign country
    How to leverage local consultants to build influence
    Concrete examples of how you can reach out to people to build a network

    • 42 min
    Ep #19 - Shape Your GTM Strategy To Launch Each New Market Every Time Faster

    Ep #19 - Shape Your GTM Strategy To Launch Each New Market Every Time Faster

    Quentin Debavelaere, GM UK, Benelux &  Nordics at Malt learnt the secret of how to launch a new market every time faster.



    After opening Spain, Germany, the Netherlands and now the UK, he found 2 key aspects to consider to nail your GTM strategy.


    No matter the geography.


    People and Localization.


    If I had 1 tip for each aspect to share with you (from him) it would be these ones :


    Don’t wait to hire a local country manager to launch the market (People)
    Don’t apply blindly the headquarters GTM strategy, it’s important to trust your employee locally and have people in these markets with entrepreneurial mindset (Localization)

    There were many other recommendations, but I’ll let you find out yourself in the episode ;)

    • 44 min
    Ep #18 - Germany: Adopt A “Go-Big-Or-Go-Home” Approach For A Successful Launch

    Ep #18 - Germany: Adopt A “Go-Big-Or-Go-Home” Approach For A Successful Launch

    Are you looking to launch the German market and struggling?


    Well… even though global expansion is a way to grow your business exponentially, let’s not forget that it is NOT an easy road.


    When you look out there, there are so many success stories that are highlighted.


    But for each success, you have 9 other…”learning” stories.


    Shiraz Buelbecker, ex- country launcher Germany for Papernest shares with us why the launch wasn’t successful on the partnership/business development side for 1.5 years.


    We go through the whole story of what did not work and the learnings they got from that ride!


    what you can expect:


    Why outbound outreach did not work as their first lead acquisition channel
    The importance of adapting your approach and your product
    “Go big or go Home”: invest in people & marketing early to make it work

    • 42 min
    Ep #17 - Take Your Business From the Launching To the Scaling Phase In A Foreign Market

    Ep #17 - Take Your Business From the Launching To the Scaling Phase In A Foreign Market

    You’ve launched a new country and closed the first few million dollars. Now how do you scale the business?


    It doesn’t require the same skillset, the same plan, the same processes and sometimes even… the same people.


    That’s the question Caroline Sauvegrain, CEO UK at Theodo
     

    She shares with us the plan she set up 8 months ago when she took over the UK market to set the right foundation to go to the next stage of growth.


    Expect to hear:


    The mistake she made at the start when she arrived, that 90% of country managers do at the start 😱
    Her 2-step plan she has been rolling out to make sure Theodo scales efficiently there
    Concrete examples of what her team is doing differently now, that they were not doing in the previous stage of growth

    • 42 min

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