Meredith's Husband | SEO for People Who Don't Like SEO

A professional photographer and her SEO husband
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SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing. 

  1. 5D AGO

    IQ Builder part 3: Demystifying AI Jargon

    In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon. Timestamps [0:00] Intro to IQ Builder Part Three [0:24] Explaining the series purpose [0:44] From SEO jargon to AI jargon [1:24] What is semantic chunking? [2:24] Why semantic chunking is not new [3:44] Introducing LLMs.txt files [4:24] How AI bots use LLMs.txt files [5:24] Understanding multimodal search [6:44] AI’s current limits with audio [8:24] Final thoughts and resources --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    10 min

  2. SEP 8

    IQ Builder part 2: Demystifying SEO Jargon

    This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redirects. Meredith’s Husband explains how each works in plain language, using relatable examples.  Timestamps [0:00] Introduction to Part Two of IQ Builder [0:24] SEO made into common sense [1:26] Myth about meta descriptions and SEO [2:30] How users interact with title tags vs meta descriptions [3:31] JavaScript and why it hurts SEO [5:53] XML sitemaps explained simply [7:09] Robots.txt as the mall security guard [8:50] Understanding 3XX redirect errors [10:30] Good vs bad redirects with hardware store example [11:59] Wrapping up with common sense SEO --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    13 min

  3. SEP 1

    IQ Builder part 1: Making SEO Common Sense

    In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like title tags and headings to achieve long-term SEO success. Timestamps [0:00] Introduction [0:24] Why SEO Feels Confusing [0:28] Industry Myths and Misdirection [1:05] A Common-Sense Approach to SEO [1:47] Myth #1: Perfect Technical Score [2:46] Myth #2: Secret Keyword Placements [4:24] Myth #3: Trickery and Shortcuts [5:06] What Google Actually Wants [7:05] The IQ Builder and Its Origins [8:00] Title Tags Explained [9:47] Headings and User Behavior --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    14 min

  4. AUG 25

    AI Misconceptions Debunked

    This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website owners can use these insights to better leverage AI for brainstorming, fact-checking, and content creation—while staying aware of its limitations, biases, and potential errors. Timestamps [0:00] Introduction to the episode [0:24] Setting up the discussion on AI misconceptions [1:37] Misconception 1: AI is autonomous [4:30] Misconception 2: AI understands like humans [6:22] Misconception 3: AI is always correct [8:25] Misconception 4: AI is completely objective [9:39] Misconception 5: AI creates truly original work [10:17] Misconception 6: AI has ethics and morals [11:12] Misconception 7: AI will replace all jobs [14:14] Misconception 8: AI is a black box nobody understands --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    20 min

  5. AUG 18

    AI Brings Zero-Click Searches: Fewer Clicks, Better Conversions

    In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever. Chapter Markers [0:00] Introduction [0:24] Welcome to Insider’s Inbox [0:32] Excitement about AI in SEO [1:42] Reddit study on ChatGPT using Google [2:31] How the test revealed Google reliance [3:40] Introduction to zero-click search [4:19] Fewer visits but higher conversions [4:58] Ahrefs study: 23x higher conversions from AI traffic [5:34] Decoupling impressions from visitors [6:15] Implications for photographers and local SEO [7:15] AI results tied to Google rankings Articles referenced in this episode: https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/ https://ahrefs.com/blog/zero-click-search/ https://ahrefs.com/blog/the-great-decoupling/ https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/ --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    9 min

  6. AUG 11

    Stop Falling for Made-Up Terms That SEOs Use to Confuse You

    In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding for both people and AI. Timestamps [0:00] Introduction [0:24] Follow-up on last week’s AI discussion [0:40] SEO industry and made-up terms [1:06] Why agencies overcomplicate concepts [1:55] Building trust by simplifying SEO [2:50] Recognizing BS marketing terms [3:15] The “semantic chunking” myth explained [4:55] What AI says semantic chunking really means [7:12] How AI tools actually search the internet [9:57] Indexes and AI limitations RESOURCES Meredith’s Husband’s free “IQ builder” glossary of SEO and AI terms, where he debunks jargon and explains real-world value. https://seiq.meredithshusband.com/c/iq-builder/ --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    12 min

  7. AUG 4

    AIO & GEO vs SEO (Don't freak out!)

    This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally SEO. Meredith’s husband reassures listeners not to panic over changing terminology. Instead, he offers practical advice on adapting websites to stay visible in AI-powered search results. Chapter Markers [0:00] Intro: AIO, GEO, and the Buzz Around New SEO Terms [0:24] What AIO & GEO Mean (and Why They Don’t Really Matter) [1:08] Agencies vs. Consultants and Why New Terms Get Invented [2:32] Don't Freak Out: It’s Still SEO [4:03] Google’s Guidance on AI Search Results [5:45] Make Each Page a Complete Resource [7:02] Combining Posts into Longer Pages [7:58] Using Jump Links and Page Structure for AI Visibility [8:22] What is llms.txt and Why It Matters [10:09] Why AI Is Now Possible (Speed + Data) --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    15 min

  8. JUL 28

    The Rule of Small Wins: Transform Your Website One Day at a Time

    In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mindset shifts and actionable tips to help build a stronger site over time. Chapter Markers [0:00] Introduction: Why tracking SEO progress is confusing  [0:24] The wrong way to measure SEO progress  [1:03] The illusion of consistent competitors  [2:00] Comparing your site to others vs. comparing to yourself  [3:04] The 1% gains rule from British cycling  [4:18] Applying the 1% mindset to SEO and websites  [5:08] Rule of thumb: Make your website easier to use  [5:41] Fix your navigation for users, SEO, and AI  [7:34] Improve your headings and subheadings  [8:27] Simpler copy and CTAs work better --- 👉 Become an INSIDER... get discounts on upcoming releases: https://www.meredithshusband.com/#insiders

    10 min
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5
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24 Ratings

About

SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing. 

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