Notes From The Executive Podcast with Mina Amso

Mina Amso
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I tell the incredible stories behind the business success of the movers and shakers of local world - New Zealand. The business thinkers, CEOs, founders, creatives, disruptors and doers who are reshaping industries and rewriting the rules. Unscripted. Unedited. You will learn the lessons, failures, mindset, philosophies and practical actionable know-how on how they did it to get ahead. So you can think bigger and differently and achieve more success in business and life. Hosted by Founder & Host Mina Amso.

  1. How to Monetise Your Podcast: Lessons From 1300 Episodes to Six Figures

    HACE 1 DÍA

    How to Monetise Your Podcast: Lessons From 1300 Episodes to Six Figures

    Luke Kemeys is an Accountant runs two successful podcasts - Keep the Change (financial literacy) and Next Advisory (business-focused). He's helped 100,000+ Kiwis improve their financial literacy and built a thriving accounting practice. He has recorded over 1,300 podcast episodes reaching 50,000 Kiwis weekly, attracting clients who pay $10-23K, and generating nearly six figures from speaking opportunities, all through his podcast. Episode Partner: ‪ ⁨@academyex⁩  https://academyex.com/courses/master/master-of-technological-futures -- He shares specific numbers (what to charge, client values, sponsorship frameworks) -- Reveals the uncomfortable truths ("most people want brain rot, not value" + "you might need to reject people") -- Business-owner perspective vs. influencer/creator perspective -- NZ-specific context that's often missing from US-dominated podcast content Time Stamps 0:00 - Can You Really Make Money from Podcasting? 0:35 - Why Do Most Podcasters Fail to Monetize? 4:30 - What is the Asset Mindset for Podcasting? 7:35 - How Long Does It Take to Grow a Podcast? 10:04 - How Do You Build a Podcast Community? 14:20 - How to Convert Podcast Listeners to Customers 18:40 - Can Anyone Start a Successful Podcast? 22:30 - How Do You Get Podcast Sponsors? 25:48 - What Tools Help Find Podcast Sponsors? 28:20 - How Much Should I Charge Podcast Sponsors? 30:33 - How to Negotiate with Podcast Sponsors 32:50 - Should I Charge Guests to Be on My Podcast? 34:23 - How to Make Businesses Come to You 36:43 - How Podcasting Creates Speaking Opportunities   Follow Luke https://www.lukekemeys.com/   Follow me: linkin.bio/minaamso   Follow Us on YouTube: (for spotify and apple only) https://www.youtube.com/@NotesFromTheExecutivePodcast   Listen on: Apple podcast: https://shorturl.at/UkJ8v Spotify:  https://shorturl.at/YW7bX

    39 min
  2. How to Research Customers Who Lie About Money (The Framework Behind a $1B Platform)

    5 OCT

    How to Research Customers Who Lie About Money (The Framework Behind a $1B Platform)

    Natalie Ferguson paid $100K at 23 to escape a controlling relationship - then used that experience to build a customer research framework that validated a billion-dollar investment platform. This is her exact process. She has a gift of finding and solving complex problems. She helped change the financial habits of nearly 200,000 customers with her last startup, ⁠Hatch⁠. Now, she’s focused on the gender leadership gap with ⁠Powrsuit⁠, a career accelerator for women at every stage. Episode Partner AcademyEx: https://academyex.com/courses/master/master-of-technological-futures Time Stamps  0:00 – introduction Natalie Ferguson, Entrepreneur & Power Suit Founder 2:00 – the problem New Zealanders and money mindset 4:30 – natalie’s personal story Overcoming financial control 8:00 – early entrepreneurship Starting a web design business 10:30 – family influence Entrepreneurial mindset from childhood 13:00 – the hatch journey Solving money control issues 16:00 – research & customer discovery Framework for startups 20:00 – gender wealth gap Launching Power Suit 24:00 – mindset barriers Women and money myths 28:00 – product development Testing multiple solutions 32:00 – early adopters Identifying target market for Hatch & Power Suit 36:00 – b2b vs b2c sales Lessons learned 40:00 – sales skills for entrepreneurs Overcoming fear of rejection 44:00 – newsletters Business growth & research 48:00 – podcasting Building community & brand awareness 52:00 – linkedin & events Customer acquisition strategies 56:00 – measuring impact Tracking professional development outcomes 1:00:00 – overcoming objections Budget, time, and gender issues 1:04:00 – mistakes & lessons Failing fast and bold moves 1:08:00 – bootstrapping vs funding Business growth decisions 1:12:00 – the power of co-founders Building a strong partnership 1:15:00 – final advice How to connect with Power Suit Follow Natalie  https://powrsuit.com/   Follow me: ⁠linkin.bio/minaamso⁠   Watch the episode on YouTube: (for spotify and apple only)⁠ https://www.youtube.com/@NotesFromTheExecutivePodcast   Listen on: Apple podcast:⁠ https://shorturl.at/UkJ8v⁠ Spotify: ⁠ https://shorturl.at/nRz5Z   Podcast Partner: AcademyEx https://academyex.com/courses/master/master-of-technological-futures

    1 h y 12 min
  3. Getting Canva to $42B Valuation To Hunting Next Six New Zealand Unicorns Startups by 2030

    28 SEP

    Getting Canva to $42B Valuation To Hunting Next Six New Zealand Unicorns Startups by 2030

    Mahesh Muralidhar is a New Zealand-based entrepreneur and startup ecosystem builder who gained prominence as the Head of People Operations at Canva during its explosive growth phase to now having a $42 billion valuation. Mahesh founded Phase One, a venture firm focused on nurturing early-stage New Zealand founders, though he's currently paused that to focus on a broader mission of accelerating New Zealand's economic growth. 🎙️ In this brutally honest conversation, Mahesh reveals: Why his own startup failed despite Tim Tam bribes to Uber's country manager The one customer obsession that separated Canva from every other startup Why 18 months of "not winning" is mandatory for unicorn success The exact wealth calculation every 40+ entrepreneur needs to do TODAY Why New Zealand's "safety first" culture is killing our economic potential Episode Partner ⁠@academyex https://lnkd.in/gumX_FAd 👉 Follow Mina: YouTube 👉 Follow Mahesh: LinkedIn ⏱ Timestamps 00:22 - The "product love" test that predicts startup success 02:16 - Why focusing on ONE customer beats 200 every time 04:21 - How obsessing over 5 customers trains your scaling muscles 06:09 - Mahesh's startup failure story (Tim Tam hustle included) 07:01 - The fastest way to test problem vs solution focus 09:18 - Why he chose Canva over his own startup 11:23 - The one shift Kiwi founders need to think global 13:08 - Why building Canva requires "going through fire" 16:10 - How to figure out what you actually want from life 19:08 - Why saying no is harder than picking your goal 22:59 - Inside Canva's $42 billion valuation story 24:01 - What being Head of People at Canva actually means 29:46 - Master of Technology Futures course for professionals 31:04 - The 6 Kiwi unicorns by 2030 prediction 31:55 - B2B vs B2C: The 70/30 rule that determines exit value 35:15 - The unicorn formula: 18 months of no building 38:04 - Role play: Building a $100 million company blueprint 42:14 - The reverse engineering approach to business planning 45:22 - What really keeps entrepreneurs on track (not community) 49:10 - Canva's Sunday desk move that changed everything 51:22 - Why AI opportunities don't matter (do this instead) 52:02 - Making New Zealand happier: The last chapter mission 54:30 - The best advice that keeps him grounded #NewZealandBusiness #CanvaStory #EntrepreneurshipNZ #StartupReality #WealthBuilding #KiwiFounders 🎯 Perfect for: Kiwi & Aussie professionals 40+ considering their next career move, established business owners wanting to scale globally, anyone curious about the real story behind billion-dollar companies

    57 min
  4. Is It Too Late to Learn AI at 45? What Changed in 5 Weeks (What it means for YOU)

    22 SEP

    Is It Too Late to Learn AI at 45? What Changed in 5 Weeks (What it means for YOU)

    Elon Musk became the first trillionaire last month. Here's why that matters more than you think.In the last 5 weeks, AI companies spent more money than entire countries. Here's what that means for your job. I'm talking with Frances Valentine, Founder of AcademyEx, who tracks every major AI development. She was here 6 weeks ago. The fact she's back this soon should terrify you. We're covering AI girlfriends, the first trillionaire, and why lawyers are panicking. In this episode:-- We will show you the tool that saved us 20 hours last week-- Frances will explain why your CV written by AI is getting rejected-- We'll cover the one mistake that makes people think they're 'too old' for thisConnect With Frances Valentine - Futurist & Academy X Founder- Email: frances.valentine@academyex.com- LinkedIn: https://www.linkedin.com/in/francesvalintine/- AcademyEx: https://shorturl.at/A72na- Q3 Business Briefing https://shorturl.at/kFtfSConnect With Me- LinkedIn https://www.linkedin.com/in/minaamso/- TikTok https://shorturl.at/MJ4qcEpisode Partner AcademyEx Masters of Technological Futures: https://shorturl.at/XeYy0Timestamps00:00 - Start Here: Are You Too Old for AI?02:47 - The Money That Proves This Is RealElon Musk trillionaire status$600M AI researcher salariesWhy these numbers matter to YOUR job06:15 - What Actually Changed in 5 WeeksSpecific capabilities that landedNot hype—demonstrated toolsHow fast this is really moving11:23 - Image & Video Generation BreakthroughFrom typing prompts to voice commandsMemory across conversationsWhy graphic designers are panicking16:47 - The 100 Assets in Minutes RealityProduct photography without photographersMarketing without agenciesReal cost savings small businesses are seeing23:07 - Google's Desperate Pivot (And What It Means)AI Overview killed their own business model$1B university investment strategyWho's actually winning right now27:48 - Which AI Should You Actually Use?ChatGPT vs Claude vs Gemini vs ManusOpen Router for comparing toolsFrances' honest recommendation and why33:14 - Real Companies Replacing Real JobsNorwegian fund: 110 positions eliminatedTop 100 law firms: 35% now AI-enabledTimeline for your industry38:20 - Practical Uses You Can Try TonightHoliday planning exampleChair placement testThe cake ingredient substitution trick43:55 - Why You Shouldn't Use AI for Your CV (WARNING)Every job platform uses AI to review applicationsHow to actually stand out in 2025The people-to-people strategy that still works48:40 - AI Girlfriends: What Parents Need to KnowGrok's "Annie" and millions of usersWhy women don't fall for AI boyfriendsScreen time vs actual relationships53:10 - The Mental Health Trade-Off8 hours/day on social media in NZ teensWhen AI companions help vs harmSelf-regulation strategies57:26 - Using AI Like a Power Tool (Not a Crutch)When Frances chose NOT to use AIThe dishwasher lock problem solvedFinding the balance1:03:40 - The Number One Fear of 45+ Professionals (IMPORTANT)Obsolescence anxietyWhy specialists struggle more than generalistsWhat employers actually expect now1:07:15 - Job Security Reality CheckAge bias + AI = worse than you thinkThe automated application death spiralGet hired: networking over algorithms1:11:51 - If You're Looking for Work Right NowNever use AI for cover letters (seriously)Coffee meetings beat online applicationsHow to showcase AI skills without seeming desperate1:16:30 - Coming Back from Career Gaps7-year maternity leave average in NZ1 year away = massive catch-up neededStudy group strategy that works1:20:23 - Frances' Master Program (Why Cohorts Matter)Average age: 50 years oldWhy learning alone failsAccountability + challenging conversations1:24:00 - Your Monday Morning Action PlanDon't wait for permissionExperimentation won't break anythingWhere to email Frances for help

    1 h y 26 min
  5. 5 Things That Made My Podcast Top 10 on Apple (In A Year)

    14 SEP

    5 Things That Made My Podcast Top 10 on Apple (In A Year)

    One year. Over 40 guests. Hundreds of hours. And a podcast that started with zero budget now ranking top 10 next to global giants like Alex Hormozi.Mina Amso is the host of Notes From the Executive, a top 10 business podcast on Apple Podcasts New Zealand. With a background in journalism and a gift for authentic conversation, she interviews kiwi founders, leaders, and changemakers about the real stories behind entrepreneurship. Her show is where business meets humanity, offering powerful insights for purpose-driven professionals ready to grow.If you're building something with purpose, this podcast is for you.In this special solo episode, I take you behind the scenes of Notes From the Executive why I started it, the lessons that nearly broke me, and the moments that reminded me I was born for this. You’ll learn:- Why I left a career in pharmacy to pursue a dream in media- The real cost (financial, emotional, and spiritual) of building a premium show in NZ- How I landed top business guests — and what made some of them cry on air- Why rejection hurts more than you expect — and how I learned to keep going- The one decision that changed everything- What I wish I knew when I started- Why “consistency” is harder than it looks- How I made this podcast different good — not just “another show” Timestamps⁠00:00⁠ - Introduction & Podcast Purpose ⁠01:30⁠ - Mina’s Journey: From Pharmacy to Media ⁠03:00⁠ - Inspiration from Oprah Winfrey ⁠05:00⁠ - Starting the Podcast During COVID-19 ⁠07:00⁠ - Transition to Business & Entrepreneurship Focus ⁠09:00⁠ - Challenges of Podcasting: Costs & Teamwork ⁠11:00⁠ - Building Partnerships and Sponsorships ⁠13:00⁠ - The Importance of In-Person Interviews ⁠15:00⁠ - Achieving Top 10 Podcast Status ⁠17:00⁠ - Dealing with Analytics & Low Views ⁠19:00⁠ - Favorite Guests & Memorable Moments ⁠21:00⁠ - Lessons Learned: Consistency, Commitment, and Growth ⁠23:00⁠ - Building Community & Future Vision If you’ve ever doubted your voice mattered…If you’ve wanted to be more visible, but feared judgment…If you’re building something of your own, with more heart than hype…Then this one’s for you.💬 Drop your questions in the comments — I want to know what you’re loving about this podcast? What's your favourite episode? 👇 Watch the full episode and don’t forget to subscribe if you believe in honest, unfiltered, high-trust conversations that matter.🔔 Subscribe here: / @notesfromtheexecutivepodcast 🎧 Watch on YouTube: https://youtu.be/bZEwmCLzcv0?si=rOzwNoG2Q7gm_k-R💼 Want to be on a podcast? Visit https://podcastguest.co.nz📩 For brand partnerships or guest opportunities: mina@minaamso.com#NotesFromTheExecutive #MinaAmso #PodcastingNZ #WomenInBusiness #VisibilityMatters #EntrepreneurshipNZ #ImposterSyndrome #NZPodcasts #podcastjourney

    38 min
  6. The TRUTH About "Perfect" Work-Life Balance

    7 SEP

    The TRUTH About "Perfect" Work-Life Balance

    Former New Zealand Army officer Ellen Ford (PhD) reveals flexible work strategies from “Work School Hours” to lift profits and productivity, business tips on time management and self-improvement.   ABOUT THE EPISODE Ellen Ford—ex–NZ Army officer, leadership PhD, TEDx speaker, and author of “Work School Hours” - shares a pragmatic blueprint for flexible work that raises productivity, profits, and employee wellbeing. We cover Belonging, Autonomy, Purpose leadership, outputs-over-hours, and steps any employer can apply across New Zealand, Australia, and beyond.   What you’ll learn ◽️ Flexible work that boosts profits andproductivity (not just perks) ◽️ Belonging–Autonomy–Purpose: the leadership modelthat scales ◽️ Outputs-over-hours: measure results, notpresence ◽️ Time management tactics that remove busywork ◽️ Policies and scripts that support parentswithout losing performance ◽️ Lessons from military leadership and NZ Armyimplementation ◽️ How to pilot “Work School Hours” in any team   Episode Sponsor www.podcastguest.co.nz   Timestamps 00:00 Intro and why this episode matters for leaders andparents 00:37 What changes when work is designed for people—profitsincluded 02:42 Ellen’s mission to improve the working world 03:34 Self-efficacy, impossible missions, and changingsystems 05:35 The Afghanistan evacuation lesson: audacity andteamwork 06:12 Motherhood, business, and the origin of “Work SchoolHours” 07:08 Data from 500+ parents: three broken outcomes to fix 08:31 From PhD to practice: leadership research meets realworkplaces 09:11 Advising the NZ Army: inclusive leadership and policyimplementation 10:25 What needed to change: pregnancy, return-to-work, andphysical standards 12:24 Policy vs. practice: why implementation makes orbreaks change 17:50 From talks to a movement: book, TEDx, and publishing 22:52 Real stories: breastfeeding, field exercises, andcorporate parallels 27:21 Why “we used to do it this way” isn’t a strategy 31:02 The three principles: value life outside work, focuson outputs, enable flexibility 33:51 For SMB owners: use flexibility to win top talent youcan’t out-pay 36:09 Outputs over hours: motivate efficiency without fear 38:31 NZ productivity problem: long hours ≠ high value 40:45 Kill busywork: align tasks to outcomes people are paidfor 42:13 Market response: why companies are booking this worknow 45:01 Belonging–Autonomy–Purpose explained (and why profitsfollow) 49:24 Case study: the dairy farm that transformed teamworkand leave 52:37 Autonomy example: presenteeism vs. real productivity 54:59 Purpose that motivates: linking tasks to businessimpact 59:15 Future of work: flexible, commercial, and leader-led 1:03:22 Free eBook for listeners (code below) 1:05:03 Final takeaway: “There’s more in us than we think”   Follow me: LinkedIn: linkin.bio/minaamso   Follow Ellen: https://www.ellenjoanford.com/ Use code MINA100 on Ellen’s website shop page to get Ellen's Book   Follow me: linkin.bio/minaamso   Listen on: Apple podcast: https://shorturl.at/UkJ8v Spotify: https://shorturl.at/YW7bX   Episode Sponsor: www.podcastguest.co.nz

    1 h y 5 min
  7. Lean Startup Mistakes That Destroy You Early On

    31 AGO

    Lean Startup Mistakes That Destroy You Early On

    Steven Zinsli knows what startup mistakes are like. He launched his first startup business at 22, later starting Extraordinary, a fast-growing company transforming employee benefits across New Zealand and Australia. In this Episode, Steven shares:⬜ Early startup mistakes and lessons learned.⬜ How Extraordinary evolved and succeeded.⬜ Building networks and a personal brand.⬜ Advice for aspiring entrepreneurs.Episode Sponsor: www.podcastguest.co.nzTimestamp00:00 –Intro02:02 – Growing up with discipline and resilience04:05 – Why founders must love winning | Entrepreneurial mindset explained06:45 – How to start a business after university in New Zealand | 08:15 – First healthcare startup at 22 | Lessons learned from early mistakes09:27 – How to validate startup ideas with customers10:06 – Pivoting a failed idea into success | Startup adaptability and investor feedback14:26 – Building a scalable business model | From healthcare to extraordinary card16:14 – How to get honest investor feedback 17:22 – Scaling to 220+ corporate clients in NZ and Australia18:38 – Pros and cons of being a solo founder20:57 – How to find early investors in New Zealand | Networking and building trust22:39 – Business networking tips | How to grow relationships with investors & advisors26:35 – Why brand building matters for startups | Personal and business branding tips28:52 – Personal brand strategy for entrepreneurs 30:16 – B2B sales strategy in New Zealand | How to land enterprise clients33:21 – How events help you close business deals | Using speakers and experiences34:58 – Startup founder challenges | How to survive discomfort and hard times36:21 – Advice for 22-year-old entrepreneurs | Why experience before a startup helps40:21 – Understanding fiscal buying cycles | Key dates for startup sales strategy42:00 – Customer obsession in startups | Why founders must stay close to customers45:17 – Best way to raise startup capital47:26 – Choosing the right investors | More than just money in capital partnerships49:24 – Why entrepreneurs must think big | Bold mindset for billion-dollar companies50:25 – Biggest mistakes in business | Cash flow, contracts, and financial oversight51:34 – Best decisions in business | Avoiding business death and choosing survival53:33 – Top 3 lessons every entrepreneur must learn | Team, numbers, contracts55:41 – Speed vs slow decisions in business | When to act fast or hold back59:01 – Best industries for entrepreneurs in New Zealand 1:00:26 – Why passion fuels startups | Personal backstory driving extraordinary card1:01:03 – Scaling from New Zealand to global markets1:01:47 – Where to connect with Steven Zinsli | LinkedIn and extraordinary websiteFollow me: LinkedIn: linkin.bio/minaamsoFollow Steven:Website:https://www.extraordinarypay.com/Listen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXWatch latest episodes:https://shorturl.at/zpgv5Episode Sponsor: www.podcastguest.co.nz

    1 h y 2 min
  8. Easy Crypto: The $4 Billion Fintech Success Story

    24 AGO

    Easy Crypto: The $4 Billion Fintech Success Story

    Easy Crypto co-founder Janine Grainge started the fintech company in late 2017. Within four years, she’d scaled it to over 250k users and more than NZD $2 billion in trades, smashing big goals in record time.Janine talks about how to start a business with no money, how an entrepreneur mindset work, and how her fintech story shaped how New Zealand do cypto. This fintech startup story started as a business with no money and they have no ideas.She is recognised globally as the crypto expert, a Hi-Tech Inspiring Individual 2023, a Women in Web3 Changemaker, and a UoA 40 Under 40 Innovator.Episode Sponsorwww.podcastguest.co.nzWe cover:- Saying no to “no”.- When a bank wouldn’t open an account.- When her platform gets banned from advertising.- and when a CEO who won’t “shill” in Facebook groups… becomes the companys Australian country manager out of a ban.Timestamp00:00 – Intro02:52 – Janine Grainger childhood lessons on money and resilience04:40 – Should you drop out of high school to become an entrepreneur?07:09 – How to deal with imposter syndrome as a startup founder09:02 – Why Janine believed in Bitcoin before it was mainstream10:36 – The future of digital money and financial systems going digital12:12 – What disruption in crypto really means for New Zealand startups13:28 – How Easy Crypto grew fast with automation and lean operations14:22 – The crazy story of how Janine’s brother built Easy Crypto in 5 days16:31 – Co-founder dynamics: Building a business with your sibling17:32 – How startup co-founders grow together: equity splits, roles & relationship changes21:10 – The power of dreaming big in business (BHAG explained)23:29 – Where young entrepreneurs in New Zealand can find free startup support25:08 – How to validate your business idea and get product-market fit29:10 – How Easy Crypto got customers without paid ads or Google marketing30:45 – How Easy Crypto grew through Facebook groups without shilling (banned story that led to Australia expansion)32:39 – Customer growth journey: From 10M in 18 months to 10M daily turnover34:39 – How Easy Crypto survived competitors copying their code (startup moat story)36:27 – How Easy Crypto convinced KiwiBank after every NZ bank said no (startup banking struggle)40:58 – Easy Crypto expansion into South Africa and the Global South43:37 – Why is cryptocurrency so volatile? Truth about Bitcoin spikes44:47 – The “Wild West” days of crypto and how regulation changed everything47:51 – Why Easy Crypto sold to Swyftx: regulation, costs & consolidation50:56 – Janine’s best business decision vs biggest mistake as a founder53:49 – Finding your WHY as an entrepreneur when the industry changes56:13 – How to connect with Janine Grainger on LinkedInFollow Janine:www.easycrypto.comFollow me: linkin.bio/minaamsoListen on: Apple podcast: https://shorturl.at/UkJ8vSpotify: https://shorturl.at/YW7bXEpisode Sponsor:www.podcastguest.co.nz

    57 min
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I tell the incredible stories behind the business success of the movers and shakers of local world - New Zealand. The business thinkers, CEOs, founders, creatives, disruptors and doers who are reshaping industries and rewriting the rules. Unscripted. Unedited. You will learn the lessons, failures, mindset, philosophies and practical actionable know-how on how they did it to get ahead. So you can think bigger and differently and achieve more success in business and life. Hosted by Founder & Host Mina Amso.

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