Andicanhelp Live

Andicanhelp
  • 5,0 (2)
  • MARKETING
  • CHAQUE SEMAINE

Join Andi each week as they unpack the latest trends—from AI-driven commerce to TikTok virality to the collapse of the traditional sales funnel. It’s like your favorite biz group chat, minus the fluff—packed with practical insights for small brands, micro‑influencers, and creators. Tune in for tools, tactics, and real talk to help you grow online.

  1. 7 OCT. · BONUS

    Bonus Episode: How We Can Use AI In Our Daily Lives Responsibly

    Episode Summary In this bonus episode, we explore how to responsibly leverage AI tools in your workplace to boost productivity without losing the human touch. Learn practical ways to use AI for productivity planning, meeting transcription, communications drafting, and thought organization—while keeping you at the center of your work. We cover critical considerations for responsible AI use, including company policies, privacy, and transparency. Remember: AI should augment your work, not replace you. Key Topics: Productivity & planning tools (Asana, Monday.com, Notion)Meeting transcription (Otter.ai, Fireflies.ai)Copywriting & communications draftingTranslation & thought organization Important Reminders: Always consult IT before using AI tools at workBe transparent with meeting participantsVerify all AI outputs Apply to be a guest in Season 2: https://linktr.ee/andicanhelp Length: 13 minutes

    13 min

  2. 30 SEPT. · BONUS

    Bonus Episode: Set the Table Now in Time for Holiday Sales

    The holidays are coming faster than you think, and while big companies have been preparing all year, most small businesses are running out of time. In this episode, Andy breaks down the essential Holiday Readiness Checklist using the Four P's of Success framework—Product, Price, Place, and Promotion—to ensure your business is ready for the most competitive shopping season yet. Discover how to audit your product offerings, set strategic prices that attract buyers, optimize where customers find you online, and cut through holiday noise with smart promotions. Andy shares real client stories of holiday wins and losses, reveals the biggest mistakes small businesses make during Q4, and provides actionable steps you can implement this week. Whether you sell online, in-person, or both, this episode gives you the roadmap to turn the fourth quarter from overwhelming to profitable. Don't wait until Black Friday to realize you weren't ready. Download the free Holiday Readiness Checklist and start preparing now—before your competitors do. Total Runtime: 12 minutesKey Segments: Introduction/Hook (2:30), Four P's Deep Dive (10:00), Implementation (1:45), Conclusion (2:15)Tone: Conversational, authoritative, motivational with practical urgencyCall to Action: Download holiday checklist, complete Four P's audit, prioritize improvementsEngagement: Personal stories, practical examples, direct audience addressEpisode Notes:Find checklist on andicanhelp.com https://andicanhelp.com/your-ultimate-holiday-readiness-checklist-prepare-your-business-for-q4-success/ Show theme and music credit to Abnoxix. https://open.spotify.com/artist/5VjlIBTitbW2MLxogXwcDx?si=Jx4VXlSzR56p8LYaT-EWRw

    13 min

  3. 23 SEPT.

    Andi Breaks Down Understanding How People Use Chat GPT Article by Open AI

    Episode Overview Host Andi breaks down OpenAI's recently published research analyzing over 1.5 million ChatGPT conversations from 700 million daily users worldwide, examining how people actually use AI in their personal and professional lives. OpenAI claims AI access should be a "basic right" while offering limited free tiers and expensive premium modelsDiscussion of how rising costs impact lower-income users and small businessesQuestions about public funding of AI infrastructure and whether taxpayers should receive preferential accessMassive data center investments creating an unsustainable "AI bubble"Environmental impact on surrounding communities (water contamination, light pollution, energy strain)Trillions in expected infrastructure investments and the sustainability questionExploration of nuclear and clean energy solutions for powering AI systemsFemale users have caught up to and slightly exceeded male adoption ratesWork-related usage drives adoption in older users, but drops significantly after age 66Only 30% of conversations are work-related, with most usage being personalAsking (49%) - Research, learning, seeking adviceDoing (40%) - Content generation, project draftingExpressing (11%) - Personal reflection and explorationLLMs are sophisticated "word prediction engines," not thinking machinesIssues with hallucination, inconsistency, and unreliable iterative improvementsImportance of human validation and oversight for all AI-generated contentConcerns about over-reliance on AI for strategic business decisionsEmergence of Answer Engine Optimization (AEO) as a new marketing disciplineThe divide between open ChatGPT and closed enterprise LLMsPredictions about AI infrastructure consolidation and market dynamicsWhile AI tools like ChatGPT offer significant utility for research and initial content generation, users must approach them with critical thinking, proper validation, and an understanding of their limitations. The technology's rapid adoption raises important questions about accessibility, environmental impact, and responsible implementation in both personal and professional contexts. Key Topics CoveredAI as a "Basic Right" - The Accessibility ParadoxThe Environmental and Economic Cost of AIUser Demographics and Usage PatternsThe Three Categories of ChatGPT UseCritical Limitations and WarningsLooking ForwardKey Takeaway Articles/Resources Used OpenAI - "How people are using ChatGPT " https://openai.com/index/how-people-are-using-chatgpt/ National Bureau of Economic Research - "How People Use ChatGPT" https://www.nber.org/papers/w34255

    11 min

  4. 16 SEPT.

    Your Home Page Is Your Digital Welcome Mat

    Runtime: 17 minutes Your homepage has 5 seconds to answer: What do you do? How does it help me? What should I do next? In this episode, we break down the essential structure of high-converting homepages, from above-the-fold elements to strategic linking. Key Topics: Homepage structure & goals (convert ready buyers, nurture prospects)Design principles that convert (visual hierarchy, mobile-first, F-pattern scanning)Copywriting that connects (benefits over features, customer language, urgency)Strategic internal/external linking for SEO & user experienceWhen to hire web search experts vs. DIYTakeaways:✓ Homepage optimization checklist✓ Common mistakes costing you customers✓ ROI of professional optimization (20%+ conversion increases = $20K+ annual revenue)✓ Questions to ask potential SEO partners Perfect for business owners ready to turn their website into a customer-converting machine. Episode theme music by Abnoxix.

    13 min

  5. 9 SEPT.

    The Future of eCommerce and Digital Transformation's Strategic Role

    Duration: 15 minutes Overview: Building on our previous episode, we explore three major shifts reshaping eCommerce: agentic commerce platforms (Shopify, Amazon, Walmart as infrastructure), social commerce evolution into B2B, and LLMs as transaction facilitators. Key Insight: These advances increase the need for strategic human expertise rather than diminish it. When everyone has access to similar AI tools, competitive advantage comes from strategic application, not the technology itself. Major Prediction: AI Digital Transformation Auditing will explode similar to SEO consulting during Web 2.0, as businesses need specialists to make their data accessible to LLMs. Target Audience: Business leaders, transformation specialists, eCommerce practitioners preparing for agentic commerce. Key Takeaway: The future belongs to businesses combining cutting-edge technology with sophisticated human strategy. Episode theme music by Abnoxix, available on Spotify and other streaming services.

    17 min

  6. 2 SEPT.

    AI Augmenting but Not Replacing Human-Led eCommerce Digital Transformation

    Episode Duration: 15 minutesEpisode Overview In this episode, we tackle a concerning trend in the eCommerce industry: companies are reducing investment in human-led digital transformation roles, mistakenly believing that AI can handle the complex work of transforming customer experiences. Host [Name] explores why this approach is setting businesses up for failure and how the most successful eCommerce transformations happen when AI augments, rather than replaces, human expertise. The Problem: Declining job postings for eCommerce digital transformation specialists as companies assume AI can replace strategic human expertise. What's at Stake: eCommerce digital transformation encompasses the entire customer journey - how customers discover products, make purchases, and experience post-purchase support. This requires strategic vision, cross-functional leadership, and organizational navigation that AI simply cannot provide. The Human-AI Partnership Model: Three detailed case studies showing how successful eCommerce companies use AI for data analysis and optimization while relying on human insight for strategy, design, and stakeholder management. Why Human Leadership is Irreplaceable: Strategic vision and creative problem-solvingCross-functional coordination without formal authorityOrganizational politics and consensus-buildingChange management and stakeholder buy-inBest Practices for AI Integration: Always verify AI-generated recommendations with business contextGenerate multiple approaches and apply human judgmentBudget for the human overhead of AI integrationNavigate team politics transparentlyEstablish clear communication protocols for AI insightsAI can't replace strategic thinking - It optimizes existing processes but can't envision entirely new customer experiences or business models.Soft skills are critical - eCommerce transformation requires navigating organizational dynamics, building consensus across departments, and managing stakeholder relationships without direct authority.The augmentation model works best - Use AI for data processing, pattern recognition, and automation while humans handle strategy, creativity, and relationship management.Implementation requires planning - Successfully integrating AI into transformation projects needs specific processes for verification, communication, and change management.Don't underinvest in human expertise - Companies cutting transformation roles may see short-term efficiency but risk long-term competitive disadvantage.Business leaders considering eCommerce transformation initiativeseCommerce practitioners and digital transformation specialistsOrganizations evaluating AI tools for customer experience optimizationCompanies experiencing declining online conversion rates or customer satisfaction"The future belongs to companies that combine human creativity, strategy, and political savvy with AI's analytical power and automation capabilities. That's how you create eCommerce experiences that don't just convert customers – they create advocates." Listeners are encouraged to evaluate their own approach to eCommerce transformation and ensure they're investing in human-led strategy while leveraging AI as a powerful supporting tool. Key Topics CoveredKey TakeawaysTarget AudienceEpisode QuoteCall to ActionTheme music provided by Abnoxix

    13 min

  7. 26 AOÛT

    From Viewer to Value: How Small Creators Can Land Affiliate Partnerships That Pay

    Think you need 100K followers to land brand deals? Think again. In this episode, Andi Miles reveals why microinfluencers are actually MORE valuable to brands and shares her proven system for turning small audiences into consistent affiliate income. What You'll Learn:✅ Why brands are spending 40% of budgets on creators under 100K followers✅ The 3-tier strategy for identifying perfect brand partners✅ Andi's exact email template that lands partnership responses✅ Platform-specific tactics to maximize affiliate conversions✅ Critical mistakes that kill your credibility (and how to avoid them) Key Takeaway: Your 3,000 engaged followers beat 50,000 ghost followers every time. Small creators offer trust, niche expertise, and creative flexibility that mega-influencers can't match. Ready to pitch? Get Andi's complete Affiliate Partnership Toolkit free with your Andicanhelp Weekly subscription. Perfect for: Small streamers, microinfluencers, content creators ready to monetize their audience authentically. Episode Length: 20 minutes | Host: Andi Miles Theme Music by Abnoxix

    21 min

  8. 19 AOÛT

    From Logo Loyalty to Creator Worship: The New Rules of Commerce

    Episode Description Remember when brand loyalty meant collecting punch cards and signing up for email newsletters? Those days are over. In this episode, we explore how loyalty has fundamentally shifted from transactional rewards to emotional connections—and why community has become the new retention strategy. We dive deep into why the old model of discount codes and points systems stopped working, how social media and creator culture changed everything, and most importantly, what brands and creators can do to build genuine, lasting loyalty in today's landscape. Whether you're building a brand, creating content, or just curious about why you feel so connected to certain products and people online, this episode will change how you think about customer relationships forever. The Old Model's Collapse Why email marketing and loyalty cards lost their powerHow infinite choice changed consumer behaviorThe shift from rational to emotional purchasing decisionsCommunity as the New Currency How intimate spaces create deeper loyalty than discounts ever couldReal examples of brands building successful communitiesWhy access and proximity matter more than rewardsCreator-Led Commerce How micro-influencers became the new trust anchorsThe difference between authentic partnerships and paid sponsorshipsBuilding sustainable creator-brand relationshipsPractical Strategies for Small Brands Low-cost ways to nurture existing customersThe power of behind-the-scenes contentCreating exclusive experiences without big budgetsThe Dark Side of Modern Loyalty Why emotional loyalty is more fragile than transactional loyaltyHow to handle mistakes and maintain trustThe importance of consistency over perfection✅ Brand loyalty isn't dead—it's evolved from transactional to relational✅ Community is your new retention strategy✅ Micro-communities often outperform massive audiences✅ Authenticity beats perfection every time✅ Creator partnerships are essential for modern commerce Key Topics CoveredKey TakeawaysTheme music by Abnoxix

    19 min
Tout afficher (15)

Bande-annonce

Notes et avis

5
sur 5
2 notes

À propos

Join Andi each week as they unpack the latest trends—from AI-driven commerce to TikTok virality to the collapse of the traditional sales funnel. It’s like your favorite biz group chat, minus the fluff—packed with practical insights for small brands, micro‑influencers, and creators. Tune in for tools, tactics, and real talk to help you grow online.

Informations

  • Création
    Andicanhelp
  • Années d’activité
    2 k
  • Épisodes
    15
  • Classification
    Tous publics
  • Copyright
    © Andicanhelp
  • Site web de l’émission
    Andicanhelp Live