IsAware From InterSoft Associates Intersoft Associates

Maidenbaum Property Tax Reduction Group have been successfully helping taxpayers across Nassau County in Long Island, New York, maintain a fair assessment of their homes for 30+ years. Today we're exploring more real-world results and impact as we're joined by Shalom Maidenbaum, Founder of Maidenbaum Property Tax Reduction Group, LLC. Shalom shares the origin story of his company, how the company has grown and changed in response to both market dynamics and Nassau County law and tax changes, and how InterSoft Associates has been a powerful partner in not just keeping up with change but driving innovation that helps create a more powerful marketing engine and customer experience.

We've all been on a website, using an app or working on an application that frustrates us. Best case, we roll our eyes and persevere. Worst case, we stop using the thing altogether. Meanwhile, customers are more concerned than ever about how their data is being used and who's using it. In today's episode, we're talking about how customer experience is impacted by the software and technology decisions you make in your company. Putting off that upgrade or staying with slow (or even obsolete) software might feel like it's saving you some time or money, but it could be costing you customers. Having a transparent relationship with your customers about their data isn't just a legal or security concern; it's good business practice. Today we'll explore some real-world scenarios where the wrong tech choices created lost customers and business impact. We'll also talk about what you can and should do to manage your customer-centric software and data for the best experience possible.

We don't often think of how the technology we use at work impacts employee engagement and company culture - yet technology is maybe the one predictable constant across any department and the full scale of a business. When employees are frustrated with inefficient systems, cumbersome software or frustrating redundancies, their overall satisfaction at work declines. When they feel time is wasted because of outdated or poorly performing software and technology, employees disengage or leave for someplace else. Today's episode talks about the often-overlooked relationship between your employees, their engagement and your technology, and how all three together are an essential facet of your company culture.

As data and software become more sophisticated and as Big Data becomes increasingly relevant to today's companies, it's essential to know - who's in charge of this stuff? Especially in small and mid-market companies, we usually have leaders in departments like HR, Sales or Operations - but what about tech? Is a Chief Technology Officer the same as an IT pro? Does our "IT guy" understand data and how it can be an asset for your company? We're answering these questions and more today as we discuss the importance of having a single person or entity be accountable and responsible for driving software and data decisions in your company. Knowing when it's time to upgrade, migrate to something newer, use off-the-shelf data solutions or go with a custom developer shouldn't be a best-guess and shouldn't be a decision made after something's broken or gone wrong. Learn who to trust with your technology and what their role and responsibilities should be to help your company grow.

Technology changes so fast that it's easy to feel concerned that the solutions you adopt today could be obsolete tomorrow. How can you be confident in the software you've chosen? Are you sure that's the right database? Will the skill sets you're hiring for today be irrelevant next year?
In today's episode we're talking about the right practical approach to keeping the software side of your business future-proof. Learn how the right mindset about technology can help you make smarter decisions, the dangers of chasing shiny objects, and how stability in your software, database and development choices can be more easily achieved than you might think. Spoiler alert: Start with the right people and strategies and the technologies will follow!

Many custom software and database developers come to the work with their own ideas of best practices, preferences and habits. When can this be a strength, and when can these characteristics become a liability? In today's episode, we're looking at some common scenarios companies have to keep in mind when it comes to their developer or development team. Whether a contractor or an in-house hire, when non-technical leaders are counting on developers to make the best decisions it can open up some risks. Maybe their preferred database isn't the right one for your business. Or security credentials like passwords simply aren't being safely stored or shared. When business strategy and goals achievement are essential, your developer's solutions must be in step with the company's vision. Listen in as we help the non-technical leader better understand their relationship with their data and developer.