It's a Profitable Life

Ronit Enos
  • 5.0 (3)
  • Entrepreneurship

Join Ronit Enos, industry veteran and author of Profit First for Salons, as she guides beauty CEOs on the journey from overwhelmed business owner to confident, profitable leader. Through candid conversations with the industry's foremost experts, "It's a Profitable Life" delivers actionable strategies and systems that transform salon, spa, and med spa businesses from cash-strapped to consistently profitable. 

  1. 4d ago

    Stop Being the Busiest Stylist in Your Salon | Coral Pleas, Cutting Loose Salons

    Episode Summary Coral Pleas built Cutting Loose Salons from a single five-chair shop to a five-location, multiple seven-figure company — and she did it by letting go. In this episode, Coral sits down with Ronit Enos to unpack 45 years of lessons: surviving a fire the day before Christmas, walking away from a multimillion-dollar partnership at 47, getting out from behind the chair, and building a partnership model that turns stylists into owners. This is the real playbook for scaling without losing yourself. Guest Bio Coral Pleas is the founder and CEO of Cutting Loose Salons with locations in Florida and Connecticut. Over 45 years she's pioneered a partnership model that empowers stylists to become salon owners. Her son Travis serves as her business partner, continuing the legacy. Key Timestamps 00:19 The fire that almost ended everything 00:21 Leaving a multimillion-dollar partnership at 47 00:22 Walking on eggshells in your own salon 00:25 The $100K stylist club and setting higher goals 00:27 Gen Z stylists — the new unicorns 00:31 Why salon #2 is harder than salon #5 00:34 Getting from behind the chair 00:38 The partnership model explained 00:42 Having the courage to close a failing location 00:45 The billboard moment: enjoy the journey 00:47 Raising prices without fear Listener Takeaways - Your goal as an owner is to NOT be the busiest stylist. If you are, that's the problem. - Don't open location two until location one runs without you. - If you're afraid of it, that's your sign you need to do it. - Your staff aren't employees — they're investors. - Closing a failing location isn't defeat. It's leadership. - If you don't lose 20% of clients when you raise prices, you didn't raise them enough. - Everything that got you here won't get you to the next level. THIS EPISODE IS POWERED BY CADENCE BUSINESS ACADEMY The global advisory network helping salon, spa, and medspa CEOs scale to seven and eight figures without burnout. saloncadence.com MYSALONBOOKS Real-time bookkeeping built for Profit First salon owners. Finally: clarity and control over your money. mysalonbooks.com PHOREST The all-in-one salon software built to grow your revenue through data, marketing, and client retention. phorest.com VISH The color management system that eliminates waste and protects your profit on every single service. getvish.com ABOUT THIS SHOW It's A Profitable Life is hosted by Ronit Enos and produced by Cadence Business Academy. Every episode is built for salon, spa, and medspa owners who are serious about building a business — and a life — that actually works. Subscribe so you never miss an episode.

    37 min

  2. May 19

    This Episode Will Change How You Think About Leadership Forever | Studio Shanthaly

    They opened their salon. Then an ice storm shut it down the next day. Most people would have quit. These two sisters didn't. In this episode of It's A Profitable Life, Ronit Enos sits down with two founder-sisters who turned a small-town salon into a thriving, multi-layered business — but not before navigating catastrophic setbacks, a devastating betrayal inside their own company, and the painful realization that they had built themselves a job, not a business. What changed everything? They stopped being operators. They started leading. This is one of the most honest conversations we've had on this show. If you've ever felt like your business is running you instead of the other way around — this episode was made for you. WHAT YOU'LL LEARN IN THIS EPISODE → The real reason most salon owners feel stuck (it's not money or marketing) → Why staying behind the chair is quietly killing your growth → The betrayal that became their biggest turning point — and what they did instead of staying in victim mode → How Profit First and financial clarity completely changed their business → What it actually looks like to step into the CEO role → The partnership dynamic that made scaling possible TIMESTAMPS 0:00 What does a profitable life actually mean? 2:30 Two sisters, one dream: the origin story 6:10 Walking away from stable careers to bet on themselves 10:45 Opening day. Then: the ice storm. 14:20 The moment they realized they'd built a job, not a business 18:30 Their first real taste of entrepreneurship (and why it scared them) 24:10 The betrayal that cracked everything open 30:00 Taking radical ownership instead of staying the victim 36:20 Learning to lead instead of doing everything themselves 42:15 Discovering Profit First and finally understanding their numbers 48:00 Benchmarks, margins, and what financial clarity actually feels like READY TO STOP GRINDING AND START GROWING? You're not stuck because you're not smart enough. You're stuck because no one taught you how to lead a business — they just taught you how to do the work. Our virtual experience is built specifically for salon, spa, and medspa owners who are done grinding and ready to actually grow. Inside, you'll learn how to step out of daily operations and into the CEO seat, implement Profit First for Salons the right way, build systems that run without you in the room, understand your numbers well enough to make real decisions, and reclaim your time, your income, and your energy. Spots are limited. Secure yours here: https://milliondollarevent1.saloncadence.com/home THIS EPISODE IS POWERED BY CADENCE BUSINESS ACADEMY The global advisory network helping salon, spa, and medspa CEOs scale to seven and eight figures without burnout. saloncadence.com MYSALONBOOKS Real-time bookkeeping built for Profit First salon owners. Finally: clarity and control over your money. mysalonbooks.com PHOREST The all-in-one salon software built to grow your revenue through data, marketing, and client retention. phorest.com VISH The color management system that eliminates waste and protects your profit on every single service. getvish.com ABOUT THIS SHOW It's A Profitable Life is hosted by Ronit Enos and produced by Cadence Business Academy. Every episode is built for salon, spa, and medspa owners who are serious about building a business — and a life — that actually works. Subscribe so you never miss an episode.

    51 min

  3. Apr 20

    The Truth About Data, Decisions, and Growth | Steve Reiss, Industry Relations & Insights

    You Can’t Grow What You Don’t Measure What if the biggest thing holding your business back is not your talent, your team, or your effort… but your data? In this episode of It’s A Profitable Life, we dive deep into one of the most overlooked and misunderstood drivers of success in the beauty industry: data. Because here’s the truth:  If you are not measuring it, you cannot improve it.  And if you are guessing, you are leading your business blindly. This conversation unpacks why data is not just numbers on a report. It is clarity. It is leadership. It is the difference between reacting and making confident, strategic decisions. As shared in this episode, without data, you are simply making guesses, and those guesses are often not informed.  What You Will Learn  • How operating without data creates confusion, bias, and inconsistency  • The biggest mistake salon owners make when it comes to tracking performance  • Why the beauty industry struggles with data compared to other industries  • The importance of standardizing data across the industry  • How data removes emotion and creates fair, objective leadership  • What metrics actually matter for salon owners, schools, and brands  • Why benchmarking is critical to growth and profitability  • How technology without proper data becomes ineffective  • The opportunity for the beauty industry to evolve through better data systems Timestamps 0:00 Introduction and why data matters  2:10 Why guessing is dangerous in business  4:20 How data becomes your manager  6:45 The difference between creative industries and data-driven industries  9:30 The biggest opportunity in the beauty industry today  12:15 Why most businesses struggle without realizing it  15:40 The challenge of inconsistent data definitions  18:10 Why technology alone is not enough  21:05 What data actually looks like for salon owners  24:30 Benchmarking and why it matters  28:15 The lack of a shared data foundation in the industry  32:40 Industry-wide challenges and missed opportunities  36:20 The role of organizations in shaping the future  40:10 What Pivot Point is doing to drive change  44:00 Research insights across education, health, and business  48:30 The shift toward independent contractors and what it means  52:00 The future of the beauty industry and data  56:30 Rapid-fire insights and leadership lessons January Virtual Workshop If this conversation opened your eyes to what you are not tracking or what you may be missing in your business, then our January virtual experience is your next step. This two-day workshop is designed for salon, spa, and medspa owners who want to:  • finally understand their numbers  • build predictable profit  • lead with clarity instead of emotion  • create systems that support growth  • use data and Profit First for Salons to scale smarter Reply EXPERIENCE on Instagram or join our email list to get early access. This Podcast Is Powered By Vish A color management system that eliminates waste, increases profitability, and brings consistency to your salon. getvish.com Phorest The software platform helping salons grow through data, retention, and powerful business insights. phorest.com MySalonBooks Real-time bookkeeping built for salon owners using Profit First for Salons to give you clarity and control. mysalonbooks.com Salon Cadence The global advisory network helping salon, spa, and medspa CEOs scale with systems, leadership, and Profit First for Salons. saloncadence.com

    35 min

  4. Apr 14

    How This Salon Built A Team-Run Company | Elleven Salon

    How Understanding Your Numbers and Building the Right Team Changes Everything What does it feel like to run a business when you don’t truly understand your numbers? And what changes when you finally do? In this episode of It’s A Profitable Life, Ronit Enos sits down with a powerful salon leadership team to unpack their real journey from confusion, overwhelm, and operating on instinct… to clarity, confidence, and building a profitable, team-run business. They share what it was like in the early days when the business was driven by hustle, long hours behind the chair, and guessing instead of knowing. The frustration of not understanding financials, the pressure of leading without clarity, and the quiet fear of feeling like you should know more but don’t. Through coaching, accountability, and learning how to truly read and use their numbers, everything began to shift. But it wasn’t just about profit. It was about leadership, communication, trust, and building a team that could grow together. This conversation dives into the moments that changed everything. Losing key team members. Facing financial mistakes. Learning how to communicate as partners. And stepping into roles with clarity instead of assumption. What emerged was not just a more profitable business, but a stronger culture, a clearer vision, and a company that no longer depends on any one person to survive. This episode is for any owner who feels stuck in the day to day, unsure of their numbers, or questioning whether real growth is possible. Because it is. In This Episode 0:00 Why this conversation matters for anyone building a business 3:00 What it felt like to run a business without understanding the numbers 6:00 The frustration, confusion, and self-doubt behind financial blind spots 14:00 The moment things started to shift with coaching and accountability 18:00 Losing key team members and the lessons that came from it 22:00 How financial mistakes created stronger communication and awareness 27:00 Understanding P&L and gaining real control of the business 31:00 Defining roles and responsibilities within a leadership team 36:00 Why clarity and communication changed everything 45:00 The difference between feeling busy and actually growing 49:00 Building a business that does not rely on your hands 54:00 Creating wealth inside and outside the business 58:00 The importance of being in the right room with the right people 1:02:00 Hiring for alignment instead of desperation 1:06:00 The power of culture, trust, and shared vision 1:10:00 What they would tell themselves two years ago 1:14:00 Defining success, purpose, and long-term impact About the Guests This episode features the leadership team behind Elleven Salon, a highly respected salon in Huntsville, Alabama, known for its commitment to education, client experience, and team development. Founded by Becky Dobbs, Elleven Salon has been serving the Huntsville community for over 15 years, building a reputation for excellence in color, extensions, and advanced hair services. What makes this team unique is not just their longevity, but their evolution. From operating as a traditional owner-led salon to becoming a team-driven, profit-focused business, Becky and her partners have redefined how leadership, communication, and financial clarity can transform both culture and performance. Brought to You By Salon Cadence The global advisory network helping salon, spa, and medspa CEOs scale to seven and eight figures without burnout saloncadence.com My Salon Books Real-time bookkeeping powered by Profit First for Salons mysalonbooks.com Phorest The all-in-one salon software designed to grow your business through automation, reporting, and team performance phorest.com

    56 min

  5. Mar 23

    The $10K Haircut Secret | Leon Alexander, CEO & Founder of Eurisko Design

    Leon Alexander, CEO & Founder of Eurisko Design, built 320 salons using other people's money, distributed Aveda across the UK, and is now disrupting beauty tech. In this episode he breaks down exactly how he did it and what every salon owner needs to do right now to stay ahead. What you will learn: Why your current "wow" is already someone else's minimum standardHow to shift from experience to PERSONALIZED experienceThe $10,000 haircut framework you can apply at any price pointHow Leon acquired 320 salons with almost none of his own capitalThe lateral thinking strategy that unlocks 10x growthWhy retail stays stuck at 10% and the one script that fixes itWhat is coming next in beauty tech that will change everythingTIMESTAMPS 00:00 "Stop managing, start disrupting"  01:55 Who is Leon Alexander  03:26 The one thing that never changes in beauty  07:12 Why Sassoon was the Steve Jobs of hair  10:20 Today's initiatives are tomorrow's minimum standards  11:19 From experience to personalized experience  14:47 The $1 million haircut question  15:20 The $10,000 haircut story  19:23 The failure that taught Leon to move fast  24:42 How he acquired 320 salons with no money  27:38 Grew 5%, saved 23%: the consolidation strategy  28:29 Why he gave it all back to Wella  29:20 Distributing Aveda: carrying a vision not a product  31:12 Why staff will never naturally sell retail  32:02 The assumptive selling script that works  34:20 Lateral vs logical thinking: the X exercise  36:34 The empty room exercise: find your 10x opportunity  40:05 The Chick-fil-A consistency principle  47:28 Rapid Fire: failure, superpower, billboard, success  49:48 What Leon is building next in beauty tech ABOUT THE HOST Ronit Enos is the Founder of Salon Cadence, the global advisory network helping salon, spa, and medspa CEOs scale to seven and eight figures through Profit First, systems, and leadership.  https://saloncadence.com BROUGHT TO YOU BY Salon Cadence: https://saloncadence.com Vish: https://getvish.com Phorest: https://phorest.com MySalonBooks: https://mysalonbooks.com Subscribe, leave a review, and share this with one salon owner who needs to hear it. Live a profitable life. By design.

    49 min

  6. Mar 11

    The Hard Truth About Delegation Most Business Owners Avoid | Heather Harris, CEO of Spark Global

    Delegation, Leadership, and the Freedom to Focus on What Matters What if the reason you feel overwhelmed in your business is not because there is too much to do, but because you are doing the wrong things? In this episode of It’s A Profitable Life, Ronit Enos and Nicole dive into a candid and often humorous conversation with entrepreneur, salon owner, educator, and Spark Virtual Assistant founder Heather. What begins as a lighthearted conversation quickly turns into a powerful discussion about delegation, empowerment, entrepreneurship, and the reality of building a business while raising a family and navigating life’s unexpected changes. Heather shares how burnout, anxiety, and the constant pressure of trying to do everything herself forced her to rethink the way she worked. Instead of grinding harder, she began focusing on systems, delegation, and empowering others to take ownership inside her business. Together, the group explores the real challenges of hiring help, the common mistakes leaders make when delegating, and why most entrepreneurs struggle to let go even when they know they need to. They also discuss the growing role of virtual assistants in the beauty industry and how the right systems, communication, and training can unlock freedom for salon owners who feel trapped in daily operations. This episode is equal parts leadership lesson, entrepreneurial reality check, and reminder that building a profitable life requires letting go of control in order to focus on what truly matters. If you have ever felt overwhelmed, stretched too thin, or stuck doing everything yourself, this conversation will challenge how you think about your time, your leadership, and your ability to grow. In This Episode 3:00 Heather’s childhood love of interviewing people and storytelling 6:00 The reality of juggling entrepreneurship, motherhood, and life 12:00 Delegation versus empowerment and why language matters in leadership 16:00 Systems, training, and why letting go requires preparation 20:00 Why many leaders struggle to trust others with responsibility 23:00 The emotional challenge of slowing down and doing less 27:00 The mindset shift that helped Heather overcome burnout and anxiety 31:00 Teaching children entrepreneurship and responsibility at home 36:00 Why hiring help often fails and how to avoid common mistakes 41:00 The real work required to successfully use a virtual assistant 45:00 Creating SOPs and documenting your daily tasks 49:00 The three question framework for deciding what to delegate 53:00 How leaders can focus on the work that creates the most impact 57:00 Building a team that supports your highest value work 1:00:00 Why empowering others unlocks growth and freedom About the Guest Heather is a salon owner, educator, entrepreneur, and founder of Spark Virtual Assistants, a company designed to support creative professionals and beauty industry leaders with operational support, administrative systems, and digital assistance. With years of experience in the beauty industry and entrepreneurship, Heather understands the challenges salon owners face when trying to scale while managing daily responsibilities. Through Spark, she helps business owners reclaim their time, delegate effectively, and build systems that allow them to focus on leadership, growth, and creativity. Brought to You By Salon Cadence The global advisory network helping salon, spa, and medspa CEOs scale to seven and eight figures without burnout. saloncadence.com My Salon Books Real time bookkeeping for salon owners powered by Profit First methodology. mysalonbooks.com Phorest The all in one salon software designed to help beauty businesses grow through automation, marketing, and team performance tools. phorest.com

    32 min

  7. Feb 17

    The Spa 80/20 Rule | Lydia Sarfati, Founder & CEO of Repêchage

    What does it really take to build lasting success in beauty… across countries, economic cycles, and industry disruption? In this episode of It’s A Profitable Life, Ronit Enos sits down with legendary aesthetician and Repêchage founder Lydia Sarfati for a powerful conversation about resilience, reinvention, and building wealth with integrity. From immigrating to the United States to pioneering seaweed-based skincare in the 1970s, Lydia shares the mindset, discipline, and financial wisdom that helped her build a global skincare brand. This episode dives into retail mastery, leadership, budgeting, education, and what it truly means to create a profitable life that lasts. In This Episode 0:00 Why this conversation has been two years in the making  2:30 Discovering seaweed and pioneering holistic skincare  8:00 Building a Manhattan clientele in the 1970s  12:00 Why community is critical for solo estheticians  16:00 Emotional resilience and post-COVID recovery  20:00 Budgeting, financial discipline, and building a six-month cushion  26:00 Business is never a flat line — solving problems under pressure  30:00 Surviving a $5 million cyberattack demand  34:00 Why retail is the butter to your service bread  38:00 The art of recommendation and asking better questions  44:00 Education as the ultimate competitive advantage  48:00 How to measure team performance the right way  52:00 Building a product company: what it really costs  56:00 Leadership lessons from Lydia’s father  1:00:00 Rapid fire: success, superpower, and legacy About Lydia Sarfati Lydia Sarfati is the founder and CEO of Repêchage, a globally recognized professional skincare brand powered by sustainably harvested seaweed. A master aesthetician, author, and educator, Lydia has trained tens of thousands of skincare professionals worldwide and has over 40 years of experience in clinical skincare innovation. Her book, Success at Your Fingertips, outlines her journey from Poland to building a multimillion-dollar manufacturing and education company in the United States. Learn more: https://www.repechage.com https://www.lydiasarfati.com About the Host Ronit Enos is the Founder of Salon Cadence, the global advisory network helping salon, spa, and medspa CEOs scale to seven and eight figures through systems, leadership, and Profit First for Salons. Brought to You By Salon Cadence The advisory network for salon, spa, and medspa CEOs scaling with systems, leadership, and Profit First for Salons. https://saloncadence.com Vish The color management system that turns waste into profit. https://getvish.com Phorest The all-in-one salon software that grows your business through automation, culture, and client connection. https://phorest.com MySalonBooks Real-time salon bookkeeping powered by Profit First for Salons. https://mysalonbooks.com Subscribe & Review If this episode resonated with you, subscribe, leave a review, and share it with another salon or spa owner who needs to hear this message. Live a profitable life — by design.

    56 min

  8. Feb 3

    How To Develop Your Leadership Without Ego | Robert Reed and Brock Goldberg of Ergo Styling Tools

    What does it really take to build a company that lasts through economic collapse, industry disruption, and personal hardship... without losing your values or your people? In this episode of It’s A Profitable Life, Ronit Enos sits down with Robert Reed, founder of Ergo Research, and Brock Goldberg, Chief Marketing Officer, for a powerful conversation about resilience, reinvention, and building a values-driven, family-style business. Robert shares the defining moments that shaped Ergo’s journey — including the 2009 financial collapse that wiped out every factory they relied on, and the 2020 shutdown that forced a rapid digital pivot. Rather than folding, the company narrowed its focus, returned to its core mission of ergonomics, and rebuilt stronger each time. Brock brings a deeply personal perspective, sharing his own journey through major health challenges and how discipline, consistency, and mindset transformed not only his health, but his leadership and life. Together, they explore what it means to run a family-oriented company without ego, how trust and respect fuel long-term growth, and why preparation, financially and emotionally, is the difference between panic and possibility. This episode is about far more than tools or tactics. It is about leadership, humanity, and what it truly means to live a profitable life in business and beyond. In This Episode 0:00 Why this conversation has been years in the making 2:00 The 2009 collapse that forced a complete reinvention 6:00 Losing every factory and starting over from nothing 10:00 Why narrowing focus created exponential growth 14:00 The birth of ergonomic thinking in hairdressing 18:00 How education became a scalable business advantage 22:00 The 2020 shutdown and the pivot to digital 26:00 Why financial preparedness changes everything 30:00 Leadership without ego in family-run businesses 34:00 Brock’s health journey and redefining resilience 40:00 Discipline, routines, and consistency under pressure 46:00 What it really takes to work with people you love 52:00 Giving back and building purpose-driven products 58:00 Rapid fire questions: success, failure, and legacy About the Guests Robert Reed is the founder of Ergo Research and a pioneer in ergonomic styling tools. With over 40 years in the beauty industry, Robert has visited tens of thousands of salons worldwide and is the creator of The Art of the Blow Dry, a system designed to extend the careers and well-being of hairdressers.  Brock Goldberg is the Chief Marketing Officer of Ergo Research. Over the past 14 years, he has helped shape the brand’s growth, culture, and digital evolution while navigating his own personal health journey with resilience and discipline. Together, they represent a rare leadership dynamic built on trust, humility, and shared purpose. Visit https://ergostylingtools.com/ Brought to You By Salon Cadence: The advisory network for salon, spa, and medspa CEOs scaling with systems, leadership, and Profit First for Salons - saloncadence.com Vish: The color management system that turns waste into profit - getvish.com Phorest: The all-in-one salon software that grows your business through automation, culture, and client connection - phorest.com MySalonBooks: Real-time salon bookkeeping powered by Profit First for Salons - mysalonbooks.com

    1h 7m
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Ratings & Reviews

5
out of 5
3 Ratings

About

Join Ronit Enos, industry veteran and author of Profit First for Salons, as she guides beauty CEOs on the journey from overwhelmed business owner to confident, profitable leader. Through candid conversations with the industry's foremost experts, "It's a Profitable Life" delivers actionable strategies and systems that transform salon, spa, and med spa businesses from cash-strapped to consistently profitable. 

Information

  • Creator
    Ronit Enos
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026 It's a Profitable Life
  • Show Website
    It's a Profitable Life

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