It's All About The Comms

Paul Patton
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  • UPDATED MONTHLY

It’s All About the Comms is where Aotearoa’s PR and communications community comes together to talk shop, share stories, and celebrate the people behind the headlines. Hosted by Paul Patton, a seasoned comms strategist with a passion for storytelling and connection, each episode dives into the moments, campaigns, and conversations shaping our industry. From award-winning journalists to bold campaign creators, we’ll explore what makes great communication tick — the wins, the lessons, and the stories that move people. Proudly brought to you by the Public Relations Institute of New Zealand.

Episodes

  1. JAN 6

    When PR builds a nation - creating the world's largest haka

    The second episode of the PRINZ podcast, It's All About the Comms, showcases what happens when strategic communications becomes a force for cultural change. Host Paul Patton speaks with Sarah Munnik, Partner at Pead and winner of the 2025 PRINZ Supreme Award, Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust.  This campaign brought 6,400 New Zealanders together at Eden Park to perform the world's largest haka for the Raukatauri Music Therapy Trust. What started as a funding crisis became a masterclass in purpose-driven PR. The campaign didn't just raise over half a million dollars. It reclaimed a Guinness World Record, united a nation, and compelled Guinness to permanently change its criteria, ensuring that only Māori can lead future haka records. It's the kind of cultural impact most communicators spend their careers chasing. Sarah takes us inside the strategy: how to build stakeholder trust at scale, navigate cultural responsibility with integrity, and keep impact—not ego—at the heart of every decision. She shares hard-won lessons for PR professionals who want to create campaigns that resonate beyond the news cycle. Judges called it "joyful, inclusive, and a standout example of public relations harnessing cultural pride for positive change." If you work in communications, engagement, or reputation management, this conversation will challenge how you think about what's possible.

    33 min

  2. 11/21/2025

    Behind the headlines with Three News Lisette Reymer: War Zones, deadlines and the stories you never see on TV. Episode One unpacks the craft behind high-stakes reporting.

    It’s All About the Comms is the official podcast of PRINZ — the Public Relations Institute of New Zealand. In this first episode, host Paul Patton sits down with award-winning journalist Lisette Reymer, Senior Journalist for Three News and former Newshub Europe Correspondent. Lisette’s new memoir, No, I Don’t Get Danger Money, takes readers behind the scenes of some of the most extraordinary news moments of recent years. True to her promise, she shares the wild, confronting, and often hilarious stories that never made it to air. Catapulted into her Europe Correspondent role at just 26, she covered a relentless run of major global events—from the war in Ukraine to the death of Queen Elizabeth and the political flashpoints that defined the decade. In their conversation, Paul explores the realities of life on the road, the pressure of live reporting, and the toll of working in conflict zones. Lisette offers a candid look at the human side of journalism: the chaos behind the camera, the emotional weight of telling other people’s stories, and the moments that shaped her as a reporter. For PR and communications professionals, this episode delivers practical insight and straight-up honesty. Lisette shares what makes a pitch stand out, how she manages overflowing inboxes, what she values in a PR partner, and how comms people can better support journalists working under tight deadlines. Engaging, insightful, and full of moments you won’t hear on the six o’clock news, this episode launches a monthly series of conversations with the people shaping Aotearoa’s PR and media landscape. This episode was kindly produced with the support of Crescendo, specialists in audio recording, sound design, music production, and dedicated audiobook and podcast studios.

    46 min
  • 2 Episodes

About

It’s All About the Comms is where Aotearoa’s PR and communications community comes together to talk shop, share stories, and celebrate the people behind the headlines. Hosted by Paul Patton, a seasoned comms strategist with a passion for storytelling and connection, each episode dives into the moments, campaigns, and conversations shaping our industry. From award-winning journalists to bold campaign creators, we’ll explore what makes great communication tick — the wins, the lessons, and the stories that move people. Proudly brought to you by the Public Relations Institute of New Zealand.

Information

  • Creator
    Paul Patton
  • Years Active
    2025 - 2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Paul Patton
  • Show Website
    It's All About The Comms