It's B******t

Franceska Marie McCaughan

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the bullshit. New episodes weekly.

Episodes

  1. 12/08/2025

    EPISODE 4: Living in the Wrong Environment

    If you’ve ever felt off, stuck, lonely, drained, uninspired, or like your life just isn’t matching your energy… this episode is your permission slip to finally understand why. Today, we’re diving into what REALLY happens when you’re living, working, or building a business in an environment that isn’t aligned with your Human Design and how to support yourself until you can make a bigger move. I’m sharing: ✔️ How to know when your environment is quietly sabotaging your creativity, energy, success, and emotional well-being ✔️ The raw truth about my own misaligned environment (and why it’s been the loneliest season of my life) ✔️ What each environment type + each energy type needs to feel clear, grounded, and expressed ✔️ Micro-shifts you can implement TODAY even if moving is not an option ✔️ Why nothing changes until you stop making your misalignment mean something about you This episode will help you feel seen, grounded, and empowered, not overwhelmed. You do not need a private jet. You just need alignment, clarity, and one micro-step at a time. ⭐️ **Ready to Go Deeper Into Your Human Design + Business? Join The Hotline** A month-to-month membership for high-achieving women who want real-time guidance, personalized strategy, and support that actually matches their design so they can make more money in their business. Inside The Hotline, you get: ✨ Daily access to me inside Telegram ✨ Tailored responses for your design in your business ✨ Momentum, clarity, strategy, recognition ✨ A room full of women who actually get it ✨ Support on your decisions, your energy, and your next level If this episode hit home… this is where your next chapter begins. 👉 Join The Hotline here: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout

    25 min
  2. 11/30/2025

    EPISODE 3: What Happens When You Trust Your Design: My 5-Week Explosion!

    This episode is part celebration, part calibration, and part energetic proof of what happens when you actually trust your Human Design. On October 23rd, I opened The Hotline, a free Telegram community created because women kept asking me for a space where they could get tailored guidance, real-time support, and a place to plug into their next level. I opened it out of curiosity. No launch plan. No funnel. No strategy. Just alignment. Fast forward five weeks and as of today, the Hotline has officially closed with 51 Founding FEMs, the container is now evolving into a paid membership, and the space has already changed my life and the lives of the women inside.   And that’s not all. ✔️ I sold out all of my 2025 readings ✔️ I’m now booking into January ✔️ My five-year-old brand, The Hotel Florist®, made 50 purchases in 30 days ✔️ My personal brand (only five weeks into its pivot) also brought in 50 purchases in the same timeframe Not the same size audience. Not the same industry. Not the same maturity. The same frequency. This isn’t a numbers episode, it’s a ratios-and-alignment episode. Because what happened over these five weeks is EXACTLY what Human Design teaches: Momentum doesn’t come from trying harder. Momentum comes from showing up in your design.   In this episode, I break down: ✔️ How I created massive momentum without a funnel, rebrand, or launch strategy ✔️ Why a 5-week-old pivot and a 5-year-old brand produced the same pace of sales ✔️ How Manifestors, Projectors, Generators, MGs, and Reflectors can each create momentum right now ✔️ The difference between activity and alignment ✔️ Why following your design will always outperform “best practices” ✔️ Why the invitation, the urge, the response, the spark, or the clarity always arrives when you stop forcing ✔️ And why your frequency is always working harder than your content If you’ve been feeling stuck, slow, discouraged, or like you’re “late”, this episode is the permission slip and energetic recalibration you’ve been waiting for.   Momentum is not magic. Momentum is alignment. And it is available to you, literally right now.   🔥 JOIN THE HOTLINE If you want real-time guidance, Human Design support, and a community of women who are leading themselves into their next level: join here: 👉 https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout   ⭐ If this episode resonated… Screenshot it, share it to your Instagram Stories, tag @franceska.mccaughan, and leave a review. It helps this message reach the women who need it and it means more than you know.

    26 min
  3. 11/28/2025

    EPISODE 2: Why Your Gifts Aren’t About You & The Sleeping Phoenix Story

    What are the odds of two emotional Manifesting Generators — both carrying the extremely rare Sleeping Phoenix life theme — booking readings on the exact same day? Mathematically? One in 150 million. Energetically? Of course it happened. In this episode, Franceska breaks down the wild synchronicity that stopped her in her tracks… and what it revealed about the Sleeping Phoenix, the coming 2027 shift, and why your gifts are NOT about you. She shares: ✔️ Why less than 1% of the world carries the Sleeping Phoenix life theme ✔️ What it means when MGs with this mission find you at the same time ✔️ Why leaders with this life theme choose their guides energetically, not through marketing ✔️ How Projector gifts actually work (and why they activate OTHERS) ✔️ Why your job isn’t to be perfect — it’s to sharpen your gift ✔️ How your past, trauma, and Phoenix stages become your credibility ✔️ Why the 2027 era is all about individuality, self-trust, and personal truth ✔️ And the permission slip you didn’t know you needed today This is not a story about clients. This is a story about YOU — your purpose, your gifts, and the frequency people feel long before they ever consume your content. If you’ve ever questioned whether you’re “ready,” “qualified,” or “good enough,” this episode will hit you straight in the body. Your gifts aren’t for you. They’re meant to activate someone else. And the moment you stop making it about you… everything shifts. If this episode hit you in the body, you’re probably one of the ones who knows you’re meant to lead differently. Plug into The Hotline, my Telegram community for high-achieving women using Human Design to make more money in their business: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout And if you loved this episode, leave a review — it helps this message reach the women who need it most.

    19 min
  4. 11/24/2025

    EPISODE 1: Don’t Think — Just Do.

    “Don’t Think — Just Do.” Why Overthinking Is Costing You Money, Momentum, and Boundaries   In this first episode, Franceska dismantles one of the biggest lies women in business have been taught: “You need to think about it first.” No, you don’t. You need to move. Because bold action collapses timelines, builds identity, and rewires the patterns that keep high-achieving women stuck in freeze, fawn, and perfectionism.   Inside this episode, you’ll learn: ✔️ Why overthinking is a trauma response, not a personality trait ✔️ How action creates clarity (not the other way around) ✔️ How “don’t think, just do” helps you make more money ✔️ How micro-execution builds self-trust and identity ✔️ How this motto transforms your personal boundaries ✔️ What “just do it” looks like for every Human Design type ✔️ How Franceska’s own HD journey proved this principle in real time (she saw herself as the expert before the invitations arrived as a Projector) ✔️ How to use this mantra to shift your business, relationships, and self-leadership immediately   This episode is your permission slip to stop looping, stop delaying, and stop outsourcing your power and instead start acting like the woman you already know you are.   WHAT TO DO AFTER THIS EPISODE ✨ JOIN THE HOTLINE (Telegram): https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout A private Telegram experience where Franceska drops unfiltered coaching, voice notes, and identity-shifting riffs you can plug into daily. Real-time breakthroughs. Fast calibration. Zero fluff.   ✨ DE-SHOULD CALLS (60min Sessions): https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout The viral coaching call series where Franceska helps you eliminate every “should” that’s been sabotaging your momentum. Whether you’re building a business, reinventing your identity, or untangling childhood patterns, these calls reset your entire operating system.   🔥 COMING SOON: LYLBS (Lifestyle You Love Business System) If you want to build a wildly successful business that feels like you, not what the internet told you to be, this is the room. Projector-friendly. Nervous-system informed. Trauma-aware. Money-expanding. Enrollment opens a few times a year. Stay tuned inside the podcast to learn how to join the next round. (Link will be added here when doors open.)   ⭐ CONNECT WITH FRANCESKA Instagram: @franceskamccaughan Website: franceskamccaughan.com The Memoir: SurThriving (available on Amazon): https://amzn.to/4ab1zpw

    28 min

Ratings & Reviews

5
out of 5
2 Ratings

About

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the bullshit. New episodes weekly.