It's B******t

Franceska Marie McCaughan

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the b******t. New episodes weekly.

  1. 3D AGO

    EPISODE 18: The Spleen: Why You Feel Fear (and Why It’s Costing You Money)

    Half of you are making decisions from fear that doesn’t even belong to you. And the other half? You’re ignoring your instincts and calling it “logic.” In today’s episode, we’re breaking down the Spleen in Human Design (your body’s survival center) and how it’s quietly influencing your confidence, visibility, and income. If you’ve ever: felt hesitation before posting or selling second-guessed your pricing stayed in something that didn’t feel right or had a gut feeling you ignored This episode is going to hit.   What You’ll Learn: ✔️ What the Spleen actually is (and why it has nothing to do with mindset) ✔️ How to find your Spleen in your Human Design chart ✔️ The difference between a Defined vs Undefined Spleen ✔️ Why ~50% of people are amplifying fear that isn’t theirs ✔️ How fear is impacting your business decisions (without you realizing it) ✔️ Why a Defined Spleen does NOT mean you have Splenic Authority ✔️ How to stop letting fear delay your next level ✔️ Practical shifts you can make TODAY to move differently   Why This Matters for Your Business This isn’t just about “understanding your chart.” This is about: the offers you’re not launching the content you’re not posting the decisions you’re delaying and the money you’re leaving on the table When you learn how your Spleen operates, you stop reacting… and start leading your business from clarity instead of fear.   Ready to Go Deeper? If this episode clicked for you, this is exactly the work we do inside: 🔥 Business by Design This is where we take your Human Design and apply it directly to: your offers your marketing your decision-making your income So you’re not just “aware” of your design… 👉 you’re actually using it to grow your business. Join here → https://www.franceskamccaughan.com/offers/LASH6YoF/checkout   🌴 Cabo VIP Intensives If you’re ready for high-level, in-person work…I have a couple of spots open for my Cabo VIP Intensives. This is not surface-level. We sit down and look at: your Human Design your business model your patterns and blind spots And we clean up what’s been slowing you down, fast. Apply here → https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    15 min
  2. MAR 27

    EPISODE 14: Why AI Won’t Make You $10K Months (But This Will)

    I had major FOMO around AI. So I gave it a full day. Let it guide ideas, structure, content… all of it. And honestly? I walked away underwhelmed.   In this episode: ✔️ Why AI isn’t the magic solution everyone thinks it is ✔️ How easy it is to start outsourcing your voice and authority ✔️ The real reason your business stops converting (and it’s not strategy) ✔️ How each Human Design energy type should actually be using AI ✔️ What actually creates an extra $10K/month in your business   The truth: AI can organize your genius. It cannot replace it.   Inside, I break down: Generators + Mani-Gens → Use AI to support what excites you, not decide for you Projectors → Use AI to refine your insight, not replace your perspective Manifestors → Use AI to execute your vision, not tell you what to do Reflectors → Use AI as a mirror, not a source of truth   🔥 Want to build a business that actually works for YOU? ✨ Business by Design https://www.franceskamccaughan.com/offers/LASH6YoF/checkout  ✨ Free Human Design Trainings https://www.franceskamccaughan.com/offers/sYtqihdn/checkout  ✨ The Hotline (Monthly Membership) https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout  ✨ Book a De-Should Call https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout  ✨ Human Design VIP Intensive — Los Cabos 🌴 https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    10 min
  3. MAR 27

    EPISODE 15: Why Some Entrepreneurs Make Money Faster Than Others (Part 1: Energy Type)

    Have you ever looked at someone’s business and thought: “How are they making money so fast?”   This episode is where we break that down, specifically through the lens of Human Design energy types. Because speed in business isn’t about being smarter, better, or more experienced. It’s about how you’re designed to work.   In this episode: ✔️ Why some entrepreneurs appear to make money faster than others ✔️ The real reason speed in business has nothing to do with intelligence ✔️ How each energy type is designed to create momentum and income ✔️ Why forcing speed can actually slow your results down ✔️ The biggest mistake each type makes that blocks income   Inside, we cover: Generators + Mani-Gens → Build momentum quickly when they’re fully engaged → Slow down when they say yes to the wrong things Manifestors → Create instant movement through initiation → Stall when they overthink or wait Projectors → Not built for constant output, but for precision and recognition → Collapse time when seen by the right people Reflectors → Timing and environment are everything → Thrive when they’re in the right spaces, not forcing results   The shift: Fast doesn’t mean better and slow doesn’t mean you’re behind. It means you’re either working with your design… or against it.   🔥 Want to build a business that actually works for YOU? ✨ Business by Design https://www.franceskamccaughan.com/offers/LASH6YoF/checkout  ✨ Free Human Design Trainings https://www.franceskamccaughan.com/offers/sYtqihdn/checkout  ✨ The Hotline (Monthly Membership) https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout  ✨ Book a De-Should Call https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout  ✨ Human Design VIP Intensive — Los Cabos 🌴 https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    11 min

Ratings & Reviews

5
out of 5
2 Ratings

About

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the b******t. New episodes weekly.