It's B******t

Franceska Marie McCaughan
  • 5.0 (2)
  • SELF-IMPROVEMENT
  • UPDATED WEEKLY

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the b******t. New episodes weekly.

  1. 1D AGO

    EPISODE 22: Open Throat & Childhood Trauma: What’s Actually Happening

    If you’ve ever felt like you don’t know what to say… you start showing up and then disappear… or your voice changes depending on who you’re around... You might be wondering: Is this my Human Design… or is this a childhood wound? This episode will give you clarity.   What We Cover What the Throat Center actually is and why it impacts your business Defined vs Undefined (Open) Throat Why open throats feel inconsistent (and why that’s not a problem) How childhood experiences shape your relationship with being seen and heard The overlap between conditioning and trauma responses Why you feel confident one day and silent the next How this affects your visibility, content, and sales    If you have an open throat, you’re not here to be consistent and instead you’re here to respond, read the room, and express what’s needed (when the time is right). Stop trying to find your voice and instead start: trusting what wants to be said when you want to say it speaking when it’s real and not when it's forced so you can be consistent letting your expression evolve because you are living a Human Design   Ready to Apply This? Business by Design Build your business around how you’re designed to show up and sell. → Join here: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout   De-Should Call Get clear on what actually matters and move forward. → Book here: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout   The Hotline ($11/month) Access real-time support and deeper conversations. → Join here: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout   Cabo VIP Intensives Go deep on your design, patterns, and next level. → Apply here: https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    27 min

  2. 2D AGO

    EPISODE 21: Why What Used to Work Doesn’t Work Anymore

    2027, the Sleeping Phoenix, and the 3 Human Design mistakes costing you $10K/month If your business has started to feel… off (even though you’re doing “everything right”) this episode will explain why. This isn’t about effort or needing another strategy. We’re moving into a completely different era. A new one that no longer rewards copying, overworking, or forcing consistency in ways that aren’t actually aligned. Inside this episode, I break down: ✔️ Why so many people are talking about 2027 (and what you’re actually feeling) ✔️ What the shift into a more individual era means for your business ✔️ Why life themes and self-trust matter more than ever ✔️ The 3 Human Design mistakes that may be costing you time, clarity… and money   This is for the woman who: Knows she’s capable of more… but it’s not translating into her bank account (yet) Feels like what used to work isn’t working anymore (no matter how hard she tries) Is done trying to force strategies that don’t feel right Wants clarity on how she actually operates, so she can build from that place a business that feel sustainable   🎁 Watch the Free Masterclass If this episode resonated, start here: 👉 Free Human Design Masterclass The biggest mistakes you’re making based on your Human Design that are preventing you from adding an extra $10K/monthhttps://www.franceskamccaughan.com/offers/vNZR2ECP/checkout     🔥 Ways to Work Together If you’re ready to go deeper, here are your next steps: 📱 The Hotline ($11/month) Ongoing support, real-time perspective, and access to conversations with other high-level women applying this work in real life. 👉 Join here: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout ⚡ De-Should Call (60 minutes) For when you don’t want to wait. We’ll identify exactly what’s not working, where you’re out of alignment, and what to shift, fast. 👉 Book your call: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 🧠 Business by Design My signature program where we apply your Human Design directly to your business in your offers, your content, your sales, your decisions. This is where things actually click. 👉 Learn more: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

    24 min

  3. 3D AGO

    EPISODE 20: You’re Not Failing. You’re a 3rd Line in Biz!

    If you feel like nothing is working and you keep trying, pivoting, refining...this episode will either trigger you or free you!!! Because if you have a 3rd line in your Human Design, you’re not failing. You’re building mastery, authority and a skill set everyone wants to pay for in the end.   🔥 What We Cover ✔️ Why “trial & error” is actually trial & calibration to your next level ✔️ Where the 3rd line sits in your profile (and why that matters) ✔️ Why you don’t see yourself the way others see you (THIS IS COSTING YOU!) ✔️ The pattern keeping you stuck vs the one that makes you money ✔️ How your 3rd line is impacting your business right now   Next time you feel behind, remember you’re just the one actually doing the work. Stop making "set backs" mean something and instead start using it to your advantage by extracting the data! 👉 Try → observe → refine → move   🚀 Ready to Apply This? Business by Design Turn your Human Design into real money. 👉https://www.franceskamccaughan.com/offers/LASH6YoF/checkout   De-Should Call Get clear and move fast. 👉 https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout   The Hotline ($11/month) Real-time support + proximity. 👉 https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout   Cabo VIP 🌴 Collapse time. Go deep. Get LASER SHARP clarity in your biz! 👉 https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    15 min

  4. 5D AGO

    EPISODE 19: How to Market & Sell as a 3/6 Splenic Projector

    If you’re a 3/6 Splenic Projector and you feel like: people aren’t seeing you no matter how consistent you are your content isn’t landing even though you're "doing everything right" you’re waiting to be “recognized” but aren't 100% sure what that even means or you KNOW you’re good but it’s not translating into the money you want to see This episode is going to hit (you're welcome)!! The problem isn’t your audience, you not working hard enough or the algorithm. It’s how you’re showing up as a 3/6 when you market and sell so let's talk about it!     What We’re Breaking Down: ✔️ The biggest lie Projectors are told about “waiting for the invitation” ✔️ Why your content isn’t converting (even if it’s “good”) ✔️ The difference between being visible vs recognizable ✔️ How your splenic authority actually works in marketing and sales ✔️ Why your 3rd line is your biggest asset (not your liability that you've been hiding) ✔️ The 6 line leadership gap that most people never step into ✔️ Where you’re hiding behind “strategy” instead of actually leading yourself according to your Human Design ✔️ What to shift TODAY to start attracting your next set of clients   You’re not waiting for recognition. You’re waiting to feel ready which is not the same thing. You don’t need: more content ideas that "convert" another strategy from XYZ or a better hook to reach more dream clients You need to become someone people can recognize instantly because that’s what converts into sales.     This is exactly the work we do inside Business by Design. Not surface-level Human Design. We go into: ✔️ how you market based on your type ✔️ how you sell based on your authority ✔️ how your profile impacts your visibility and leadership ✔️ and how to turn this into actual money If you’re done “knowing your chart” and ready to USE it: 👉 Join Business by Design: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout   Start Here (Free Trainings) If you’re newer to this work or want to go deeper first: 👉 Free Trainings: https://www.franceskamccaughan.com/offers/sYtqihdn/checkout These break down how to: align your business with your design stop forcing what doesn’t work and start building momentum your way The Hotline ($11/month) If you want proximity and real-time insight: 👉 Join The Hotline: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout This is where: ✔️ you ask questions ✔️ you get direct answers ✔️ you see how other women are moving It’s the closest thing to being in my world without being in a full program. And honestly… it’s a no-brainer. De-Should Call If you’re stuck in: “I know what I should be doing but I’m not doing it” 👉 Book a De-Should Call: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout In one hour: ✔️ we clean up the noise ✔️ we get clear on what actually matters ✔️ and you leave knowing exactly how to move No fluffy BS. Just clarity on what to do next! Cabo VIP Intensives 🌴 If you’re at the level where you don’t want to “figure it out” anymore…I have a couple of spots open for my Cabo VIP Intensives. This is where we go deep: your Human Design your business your blind spots your next level And we collapse time. FAST! 👉 Apply for Cabo: https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    14 min

  5. MAR 31

    EPISODE 18: The Spleen: Why You Feel Fear (and Why It’s Costing You Money)

    Half of you are making decisions from fear that doesn’t even belong to you. And the other half? You’re ignoring your instincts and calling it “logic.” In today’s episode, we’re breaking down the Spleen in Human Design (your body’s survival center) and how it’s quietly influencing your confidence, visibility, and income. If you’ve ever: felt hesitation before posting or selling second-guessed your pricing stayed in something that didn’t feel right or had a gut feeling you ignored This episode is going to hit.   What You’ll Learn: ✔️ What the Spleen actually is (and why it has nothing to do with mindset) ✔️ How to find your Spleen in your Human Design chart ✔️ The difference between a Defined vs Undefined Spleen ✔️ Why ~50% of people are amplifying fear that isn’t theirs ✔️ How fear is impacting your business decisions (without you realizing it) ✔️ Why a Defined Spleen does NOT mean you have Splenic Authority ✔️ How to stop letting fear delay your next level ✔️ Practical shifts you can make TODAY to move differently   Why This Matters for Your Business This isn’t just about “understanding your chart.” This is about: the offers you’re not launching the content you’re not posting the decisions you’re delaying and the money you’re leaving on the table When you learn how your Spleen operates, you stop reacting… and start leading your business from clarity instead of fear.   Ready to Go Deeper? If this episode clicked for you, this is exactly the work we do inside: 🔥 Business by Design This is where we take your Human Design and apply it directly to: your offers your marketing your decision-making your income So you’re not just “aware” of your design… 👉 you’re actually using it to grow your business. Join here → https://www.franceskamccaughan.com/offers/LASH6YoF/checkout   🌴 Cabo VIP Intensives If you’re ready for high-level, in-person work…I have a couple of spots open for my Cabo VIP Intensives. This is not surface-level. We sit down and look at: your Human Design your business model your patterns and blind spots And we clean up what’s been slowing you down, fast. Apply here → https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    15 min

  6. MAR 30

    EPISODE 17: This Isn’t a Visibility Wound. This Is What Growth Actually Feels Like.

    A woman inside my membership shared something that stopped me. She noticed that every time she was about to post something bolder she felt uncomfortable, hesitant, and unsure. And instead of making it mean something was wrong, she recognized it and got support! So I want to share what I shared with her.   In this episode: ✔️ Why discomfort before visibility isn’t always a “wound” (this is so 2021-2023)✔️ What’s actually happening when you’re about to expand (no it doesn't feel "great")✔️ How conditioning shows up right before you play bigger (and how to spot it)✔️ The difference between fear and leadership activation (this is what impacts your results)✔️ How your Human Design impacts how this shows up for you (I break it down per energy type)   Here's the thing...you don’t become confident and then show up "as her". You show up and that’s how confidence is built and you become "that bitch".   🔥 Want to be in these conversations in real time? ✨ The Hotline ($11/month)https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout ✨ Business by Design (3-Month Program)https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

    16 min

  7. MAR 28

    EPISODE 16: Why Some Entrepreneurs Make Money Faster Than Others (Part 2: Authority)

    In Part 1, we broke down how your energy type impacts the way you create momentum and income.   In this episode, we go deeper because making money faster isn’t just about how you work. It’s about: ✔️ how you make decisions ✔️ how you position yourself   In this episode: ✔️ Why some entrepreneurs make money faster simply because they decide faster ✔️ The difference between fast decisions vs. correct decisions ✔️ How misaligned decisions actually slow everything down ✔️ Why positioning (not more content) is the real multiplier in your business ✔️ The 3 things that need to click for income to speed up   The shift: You don’t need to do more. You need to: • use your energy correctly • make aligned decisions • and be clear in how you show up   🔥 Work with me: ✨ Business by Design https://www.franceskamccaughan.com/offers/LASH6YoF/checkout  ✨ Free Human Design Trainings https://www.franceskamccaughan.com/offers/sYtqihdn/checkout  ✨ The Hotline (Monthly Membership) https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout  ✨ Book a De-Should Call https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout  ✨ Human Design VIP Intensive — Los Cabos 🌴 https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    12 min

  8. MAR 27

    EPISODE 14: Why AI Won’t Make You $10K Months (But This Will)

    I had major FOMO around AI. So I gave it a full day. Let it guide ideas, structure, content… all of it. And honestly? I walked away underwhelmed.   In this episode: ✔️ Why AI isn’t the magic solution everyone thinks it is ✔️ How easy it is to start outsourcing your voice and authority ✔️ The real reason your business stops converting (and it’s not strategy) ✔️ How each Human Design energy type should actually be using AI ✔️ What actually creates an extra $10K/month in your business   The truth: AI can organize your genius. It cannot replace it.   Inside, I break down: Generators + Mani-Gens → Use AI to support what excites you, not decide for you Projectors → Use AI to refine your insight, not replace your perspective Manifestors → Use AI to execute your vision, not tell you what to do Reflectors → Use AI as a mirror, not a source of truth   🔥 Want to build a business that actually works for YOU? ✨ Business by Design https://www.franceskamccaughan.com/offers/LASH6YoF/checkout  ✨ Free Human Design Trainings https://www.franceskamccaughan.com/offers/sYtqihdn/checkout  ✨ The Hotline (Monthly Membership) https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout  ✨ Book a De-Should Call https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout  ✨ Human Design VIP Intensive — Los Cabos 🌴 https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

    10 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the b******t. New episodes weekly.

Information

  • Creator
    Franceska Marie McCaughan
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © 2025 Franceska McCaughan / Goddess Millionairess. All rights reserved.
  • Show Website
    It's B******t