It's Mostly Marketing

It's Mostly Marketing
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It's Mostly Marketing, the show that covers a lot of things… mostly marketing. It’s co-hosted by Lisa Flosznik and Simon Hunt, two long-time colleagues and collaborators who aim to share their marketing expertise and learn from guest entrepreneurs, business leaders, and marketing professionals. From tangents to tactics... it's mostly marketing!

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    The email marketing renaissance: Reimagining the newsletter for the modern audience

    Lisa and Simon explore the evolution of newsletters and email marketing, emphasizing the need for reimagining content to engage today's audience. They discuss the importance of personalization, the role of AI in enhancing email strategies, and the significance of visual design. The conversation also touches on the challenges of traditional email marketing, the necessity of testing and optimization, and future trends that may shape the landscape of email communication. Platforms mentioned: ConstantContactHubSpot KlaviyoMailChimp

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    Taking a break

    After 36 episodes, we're taking a short hiatus. We'll be back soon!

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    Ep 36: Eight marketing rules we never break

    Lisa and Simon discuss eight essential marketing rules that have proven effective over their 35 episodes. They emphasize the importance of understanding your audience, having a solid marketing plan, crafting clear messaging, providing value, optimizing for mobile, tracking analytics, continuous testing, and building relationships with customers. The conversation culminates in an eight-week challenge for listeners to implement these rules in their marketing strategies.#marketing, #audience, #planning, #messaging, #value, #mobile, #analytics, #testing, #relationships

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    Ep 35: Why storytelling matters in marketing

    In this conversation, Lisa and Simon explore the art and power of storytelling, particularly in the context of marketing. They discuss the importance of structure in storytelling, the emotional connections that stories can create, and how storytelling can be used both externally with customers and internally within organizations. They also provide practical tips for crafting compelling narratives and emphasize the role of data in storytelling. The conversation concludes with insights on how to effectively use storytelling to build trust and engage audiences. storytelling, marketing, emotional connection, narrative structure, case studies, internal communication, AI in storytelling, customer testimonials, persuasive communication, effective marketing

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    Ep 34: Beyond the Transaction: Building Brand Loyalty in a Competitive Market

    In this conversation, Lisa and Simon discuss their recent travel experiences, focusing on hotel stays and brand loyalty. They explore how personal experiences shape their preferences for hotel brands and loyalty programs, and delve into the broader implications of brand loyalty in competitive markets. The discussion highlights the importance of customer experience, communication, and feedback mechanisms like the Net Promoter Score in building and maintaining brand loyalty. In this conversation, Simon and Lisa explore the significance of customer feedback, emotional connections, and brand loyalty in business. They discuss strategies for improving customer experiences, the importance of personalization, and how to create advocates through word of mouth. The dialogue emphasizes the need for businesses to deliver on their promises and maintain high-quality standards to build trust and loyalty among customers.

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    Ep 33: Smart promotion strategies: when less really is more

    Lisa and Simon explore the art of running successful promotions without overwhelming your audience. They dive into why some brands thrive by embracing fabricated holidays like Prime Day and Make Your Will Month, while others risk losing customer interest through constant discounting. Drawing from real-world examples—like gyms avoiding the January rush and airlines running frequent sales—they discuss how to strike the right balance between urgency and overexposure. You’ll hear insights on how to plan strategic promotions that build excitement without burning out your audience. Plus, Lisa and Simon share practical tips on segmenting customer groups, leveraging seasonal events, and creating campaigns that keep customers engaged year-round. Tune in to learn how smart promotion strategies can make your business stand out—even when the market feels saturated. #PromotionStrategy, #SmartMarketing, #CustomerEngagement, #BrandLoyalty, #MarketingTips, #PromoFatigue, #SalesStrategy, #CreativePromotions, #BusinessGrowth, #MarketingInsights

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    Ep 32: How AI is changing search

    Lisa and Simon discuss their recent experiences and transition into a deeper conversation about the impact of AI on search engine optimization (SEO) and the emerging concept of generative engine optimization (GEO). They explore the differences between traditional SEO and GEO, emphasizing the need for businesses to adapt their content strategies to remain visible in an AI-driven landscape. Practical tips for business owners are shared, including the importance of structured content and FAQs, as well as the challenges of tracking AI-generated traffic. The conversation concludes with reflections on the evolving relationship between AI and marketing, encouraging listeners to embrace a more human approach in their content creation.

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    Ep 31: From cookies to consent: navigating legal risks in marketing

    In this episode of It's Mostly Marketing, Lisa and Simon sit down with attorney Linsey Krolik to unpack the legal side of marketing. From understanding why CAN-SPAM isn't Canadian (surprise!) to navigating privacy laws like CCPA and CalOPPA, we dive into everything small business owners and marketers need to know about compliance, customer trust, and avoiding costly mistakes. We cover how marketing became a regulated industry, why a simple privacy policy isn’t always enough, how to stay compliant with email and SMS marketing laws, and why being "clever" with advertising claims could land you in legal hot water. It's a conversation full of real-world examples, practical advice, and a little marketing history trivia you won’t forget. Resources Mentioned: FTC Data Privacy Guidance for BusinessesFTC CAN-SPAM Act Compliance Guide for BusinessesCalifornia Consumer Privacy Act (CCPA) OverviewCalifornia Online Privacy Protection Act (CalOPPA) OverviewSanta Clara University Entrepreneurs' Law Clinic – Free legal help for startups and small businessesTermly.io – Free Privacy Policy GeneratorTakeaways: Trust, transparency, and compliance aren't just legal checkboxes — they're essential parts of building a sustainable brand. #MarketingCompliance #DataPrivacy #SmallBusinessMarketing #MarketingLaw #EmailMarketing #CCPA #CANSPAM #PrivacyPolicy #MarketingTips #ItsMostlyMarketing #Podcast

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It's Mostly Marketing, the show that covers a lot of things… mostly marketing. It’s co-hosted by Lisa Flosznik and Simon Hunt, two long-time colleagues and collaborators who aim to share their marketing expertise and learn from guest entrepreneurs, business leaders, and marketing professionals. From tangents to tactics... it's mostly marketing!

المعلومات

  • صناع العمل
    It's Mostly Marketing
  • سنوات النشاط
    ٢٠٢٤ - ٢٠٢٥
  • الحلقات
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  • التقييم
    ملائم
  • حقوق النشر
    © It's Mostly Marketing
  • موقع البرنامج على الويب
    It's Mostly Marketing