It's No Fluke

Shorty Awards
  • 4.8 (6)
  • MARKETING
  • UPDATED WEEKLY

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!

  1. E374 Paddy Smith: Craft In The Era Of Excess

    1D AGO

    E374 Paddy Smith: Craft In The Era Of Excess

    Paddy Smith is Chief Creative Officer at Born Social, where he oversees the creative output for the agency. He's spent his time at Born building a 60+ strong department spanning Creative, Design and Production, developing some of the brightest creative minds in the industry. He's pitched, won and delivered best in class creative across iconic brands like Guinness, Smirnoff, Mars, Uber and Ford, helping them transform into social-first brands.  Paddy's work has collected creative awards from The One Show, The Creative Circle, The Webbys, Shortys, Marketing Week, Digiday and Campaign Awards and sat on juries with The Shorty Awards and Creative Review.  Paddy has also written and hosted multiple industry events on varied creative subjects spanning brand design, generative AI, influencers, social-first brand building and modern craft, as well as writing thought pieces on creativity for the likes of The Drum, Adweek, Future London Academy and Creative Review.

    34 min
  2. E373 Asha Shivaji: The SeeMe Index

    3D AGO

    E373 Asha Shivaji: The SeeMe Index

    Asha Shivaji is redefining what it means to innovate in marketing effectiveness and ad tech. As a woman of color and former Google executive, she co-founded SeeMe Index in 2023 to help brands and agencies unlock growth with untapped audiences. Powered by its proprietary Responsible AI, SeeMe is building the industry standard for identity measurement and provides data-driven insights, benchmarks, and certifications that connect representation to measurable business outcomes, from creative effectiveness to long-term brand loyalty. Before launching SeeMe, Asha led strategy for Google’s global marketing services organization, where she co-developed global initiatives with the UN’s Unstereotype Alliance to dismantle harmful stereotypes in media. Her career includes partnerships with iconic brands such as Apple, Disney, Moët Hennessy, Estée Lauder, and Johnson & Johnson, where she modernized marketing strategies and drove business impact. Asha is an honoree on Ad Age's Tech Power List, ADWEEK’s Innovator 50, a Campaign US 2025 Inspiring Woman in the Championing Change category, and 2025 Advertising Week Future is Female Winner. She is a sought-after speaker and advisor and has shared her insights on AI, DEI, and the future of inclusive marketing at major forums, including Cannes Lions, Advertising Week, SXSW, Ad Age’s AI Marketing Playbook, CEW’s DEIB Forum, the World Women’s Federation, and thinkLA’s Diversity Summit. She continues to serve as a consultant for the United Nations Unstereotype Alliance and is a vocal advocate for building ethical technology that reflects the richness of human experience. Asha holds a BA in Economics and Political Science and an MBA from NYU Stern School of Business.

    32 min
  3. E372 Taylor Cromwell: The Power of Email Lists in the Creator Economy

    MAY 7

    E372 Taylor Cromwell: The Power of Email Lists in the Creator Economy

    Taylor Cromwell is a writer, content strategist, and the founder of Creator Diaries, a newsletter exploring the stories and strategies behind the creator-to-founder transition. She works with companies like beehiiv and HubSpot, and previously wrote for The Wall Street Journal and Bloomberg. She's obsessed with the intersection of media, storytelling, and the creator economy.

    27 min
  4. E371 Emma Witkowski: Nostalgia Is Resonating Now More Than Ever

    MAY 5

    E371 Emma Witkowski: Nostalgia Is Resonating Now More Than Ever

    Emma Witkowski is Vice President, Media Solutions at WildBrain where she leads the advertising teams responsible for driving monetization through innovative video advertising and branded content strategies for WildBrain’s portfolio of iconic IP such as Teletubbies, Strawberry Shortcake, Inspector Gadget and more. Witkowski and her team deliver cross-platform digital campaigns across YouTube, FAST, social media and gaming platforms, including Roblox and Fortnite, to connect brands with kids and their parents worldwide.  Based in Los Angeles, Witkowski brings over 20 years of experience in digital strategy, investment planning and revenue growth within the media and entertainment industry. She has a proven track record of building scalable advertising ecosystems and driving high-impact partnerships that unlock new revenue streams. Before joining WildBrain, Witkowski served as Global Head of Strategy and Client Success at Moonbug Entertainment, where she was instrumental in developing and scaling their brand partnerships business. Her career spans leadership roles at major global media companies including WPP and Omnicom, driving digital growth and innovation for brands such as Apple, Sony Pictures, Lionsgate, Facebook and PlayStation.

    33 min
  5. E370 Rio Wilson: How Exercise Boosts Brain Chemistry

    MAY 5

    E370 Rio Wilson: How Exercise Boosts Brain Chemistry

    Rio Wilson is the founder of Brain-Body Therapy, a mental health app rooted in the powerful connection between movement and emotional well-being. Her path into this work was deeply personal. After navigating several traumatic experiences, Rio began to notice the profound impact exercise had on her own nervous system, clarity, and healing. What started as a personal coping tool evolved into something much bigger -- a belief that mental health support should engage both the mind and the body. That belief became Brain-Body Therapy: an accessible, therapist-informed app designed to help people regulate stress, anxiety, and depression through guided therapeutic tools paired with intentional movement. Rio holds a Master’s degree in Counseling from Northwestern University and a Bachelor’s degree in Business Administration from Nova Southeastern University, blending clinical expertise with an entrepreneurial lens to reimagine how mental health support can meet people in their everyday lives.

    29 min
  6. E369 Colin Petrie-Norris: The Next Spielberg Isn’t in Hollywood, They Are Using AI Right Now

    APR 30

    E369 Colin Petrie-Norris: The Next Spielberg Isn’t in Hollywood, They Are Using AI Right Now

    Colin Petrie-Norris, Founder & CEO of Fairground Entertainment, is a pioneer in streaming TV. His new AI studio and global platform unite creators and technology to redefine entertainment. Previously, he built and sold Xumo to Comcast, expanding it with Charter into a global FAST ecosystem. Earlier, he helped grow Advertising.com, later acquired by AOL.

    34 min
  7. E368 Meredith Levine: The 10-Year Rule & Intergenerational Fandom

    APR 29

    E368 Meredith Levine: The 10-Year Rule & Intergenerational Fandom

    Meredith Levine is a Fanthropologist, studying fans and fandom and doing strategic audience development research and strategy work at the intersection of Hollywood and the Creator Economy. She is also the VP of Audience Development at SuperBam, helping media companies adapt their back catalog and currently airing content for social digital video distribution. Prior to SuperBam and her consultancy, Meredith worked in strategy at Theorist Media and in fandom research at Troika and ZEFR. Meredith has her M.A. in Critical Media Studies with an emphasis in Fan Studies from UCLA, and has spent time as a professor and guest lecturer of Fan Studies at USC, Emerson, UCLA, and the University of Colorado, Boulder.

    45 min
  8. E367 Glenn Ginsburg: The Most Successful Campaigns Don’t Stop at Creators; They Spark Participation

    APR 29

    E367 Glenn Ginsburg: The Most Successful Campaigns Don’t Stop at Creators; They Spark Participation

    Glenn Ginsburg is the President of QYOU Media, a media and entertainment company powered by the creator economy. QYOU specializes in developing, creating, and distributing creator-centric campaigns that help brands connect with audiences and make a cultural impact across social and digital platforms. With more than 25 years of experience across the creator economy and wider entertainment and media industry, Ginsburg has been instrumental in building and optimizing the QYOU team since he joined 2015 and currently oversees brand partnerships, strategy, creative content development and distribution with a client portfolio that includes Hulu (Paradise), Paramount Pictures (A Quiet Place: Day One and Smile 2), Kraft Heinz (Buffalo Wild Wings x Mustard), Warner Brothers (Wonka), 20th Century Fox, Sony Pictures, DreamWorks, and other leading entertainment companies, as well as Ubisoft, Hyundai, Kraft Heinz, MGA Entertainment and more.

    39 min
See All (377)

Ratings & Reviews

4.8
out of 5
6 Ratings

About

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!

Information

  • Creator
    Shorty Awards
  • Years Active
    2023 - 2026
  • Episodes
    377
  • Rating
    Explicit
  • Copyright
    © Shorty Awards
  • Show Website
    It's No Fluke