Welcome to "It's Not Magic. It's Marketing with Shama!" Hosted by entrepreneur, best-selling author, and international keynote speaker Shama Hyder. This podcast covers topics around marketing, branding, PR, demand gen, and what actually works for marketers today. You might hear snippets from keynote speeches, interviews, and videos. Listen as she helps businesses, brands, and leaders connect what’s next to right now.
Why does B2B Marketing Lack Creativity?
Despite some of the most creative marketers on the planet, B2B lacks creativity. On this episode, we look at the hidden culprits - from mis-aligned incentives to leadership, and how to right the ship!
How to Win at Marketing During a Recession
We all know marketing is the first to get scrutinized during a recession. And, that's not always a bad thing. In this episode, we look at how marketing in a recession can be a real advantage.
What Every Marketer Needs to Know about PR
Most marketers know the least when it comes to one particular area: PR. And, there's no shame or blame in that. In the past, PR has been "marketing-adjacent" but that's quickly changing. If you are a marketer, this is a must listen.
3 Marketing Shifts You Can't Afford to Ignore
The split of Social + Media, the continuation of Dark Social, and the rise of the Messy Middle are forever changing marketing as we know it. You don't want to miss this episode on the three fundamental shifts occurring in the world of marketing right now.
Share of Voice, Thought Leadership, and Personal Branding
Love him or hate him, Elon Musk puts on a masterclass in marketing. On this episode, we decipher which of those lessons apply to marketers across the board. A robust Q&A follows. Do you really need to be controversial to have a strong personal brand?...Listen to find the answer.
The Future of Events and Event Marketing
Anyone present in the events or b2b world for the last two years will tell you that the game has radically changed. Now that live events are back, here's what you need to know.