It's Obvious

Kierra Conover
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

  1. 19H AGO

    Ep 100. Instagram's Shift Away From Curated Content (What You Need To Know)

    Branded Content Is Out, Less Curated Feeds Are In (What This Actually Means For You)If you saw Adam Mosseri's post about Instagram's shift away from perfectly curated feeds and immediately panicked about what this means for your business, this episode is for you. Because here's the truth: Every time the algorithm changes, people either celebrate or spiral. But the real question is - what does this actually mean for YOU and your business? In this episode, we're breaking down Instagram's shift away from "perfectly curated" content toward more casual, less produced content - and how to adapt without abandoning your brand identity or burning yourself out. Here's what we get into: What Instagram's shift toward less curated content actually means (and why it's not as dramatic as you think)Why being on brand will never go out of style, no matter what the algorithm saysHow to stay true to your aesthetic while embracing less polished contentThe dangerous myth that less curated means you have to post everything live and in-the-momentWhy less curated doesn't mean random (and how random content kills sales)The one thing that matters more than any algorithm change: telling people what's in it for them See our services https://klcthestudio.com/services

    14 min

  2. JAN 29

    Ep 99. How to Blend Intuition and Strategy Without Overcorrecting

    Your gut says one thing. Your data says another. And you're stuck trying to figure out which one to listen to. Maybe you feel called to shift your content strategy, but the numbers say what you're doing is working. Or maybe you want to go all in on a new platform, but you don't know if it'll actually generate revenue. Here's what I've learned after years of consulting clients who are intuition-led but need the data and strategy component: it's not one or the other. It's both. And there's an order to it. This episode is about how to lead with your intuition—and then back it up with data so you can move forward with confidence. Inside the episode: The truth about leading with strategy when you're emotionally checked outHow to test whether your gut instinct is actually supported by revenueWhy I spent three months testing subject lines, CTAs, and timing before I committedWhat to do when you love something but the numbers don't support it yet Links: Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

    13 min

  3. JAN 22

    Ep 98. You Changed Your Content and Now No One's Engaging. Here's What's Happening.

    You finally started selling your offer consistently. You're showing up with sales content. You're pitching your services. And now your engagement has tanked. Five likes on a post that used to get fifty. Crickets in the comments. Your email open rates dropped from 55% to 30%. And you're spiraling, wondering if you broke something. Here's what's actually happening: you didn't break anything. You're in a shift period. And your audience needs time to adjust. This episode is about what happens to engagement when you change your strategy—and why you need to wait it out before you panic and quit. Inside the episode: Why engagement drops when you start selling (and why that's not a bad sign)The difference between an audience that likes you vs. an audience that will buy from youHow long you actually need to wait before you assess if your strategy is working Links: Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

    13 min

  4. JAN 15

    New Podcast Name: Buh Bye Data Over Drama

    Well folx... Data Over Drama is officially retired, and the podcast has a new name: It’s Obvious. In this short announcement episode, I’m sharing why I made the shift, what’s staying the same, and what this new chapter is really about. While data will always be part of how I work (and how I help clients make smart marketing decisions), the heart of my work has always been about something bigger: helping service providers become the obvious choice in their industry. What It’s Obvious is all aboutThis podcast is for service providers who are: Creating good content but still not getting consistent inquiriesGetting engagement, likes, and compliments… without sales to matchFeeling lost in the noise despite being really good at what they do We’ll talk about marketing, content strategy, trends, and positioning! I'm so grateful you are here. See our services www.klcthestudio.com/services

    3 min

  5. JAN 15

    Ep 97. Should you start a Substack? What marketing channels you need to be on in 2026

    Everyone's talking about Substack. LinkedIn is having its main character moment. Threads is... well, we're not really sure what Threads is doing anymore. And you're over here wondering if you're supposed to be on all of them. I get this question literally every week in my Breakthrough Intensives: "Should I start a Substack? Should I finally commit to TikTok? What about YouTube—is it too late?" And my answer? It depends. Not on what everyone else is doing. Not on what's "hot" right now. On what your business actually needs. This episode is how to stop chasing platforms and start making decisions based on your data. Inside the episode: Why long-form written content (blog or Substack) still matters in 2026When Substack makes sense for your business (and when it doesn't)How to audit what's actually working in your marketing right nowThe platform decision framework I use with consulting clients Links: Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

    15 min

  6. JAN 8

    Ep 96. A Simple Framework for Making Marketing Decisions When Everything Feels Overwhelming

    It’s new year new me seasonnnnn. There’s a certain kind of energy that starts floating around this time of year. More ideas, bigger plans, and a growing sense that something is shifting, even if it’s hard to name exactly what yet. Along with that energy usually comes a flood of options. Launch the new offer. Start TikTok. Get back on YouTube. Finally build that email funnel. Hire a copywriter. Invest in the program everyone seems to be talking about. None of these are bad ideas. They’re solid, exciting possibilities, which is exactly why this moment can feel so heavy. That’s why I created this episode. It’s the framework I use to slow everything down, look at what’s actually on the table, and bring focus back to what makes sense for the season you’re in, without the pressure to chase everything at once. Inside the episode: The one thing most founders skip before committing to a new strategyWhat to prioritize when every marketing decision feels equally importantHow to protect what's working while you experiment with what's nextWhy giving yourself permission to change your mind isn't failure Links: Book a 90-Minute Brand Intensive: klcthestudio.com/servicesLearn About 6-Month Brand Consulting: klcthestudio.com/servicesConnect with me on Instagram: @klc.thestudio

    15 min

  7. 12/18/2025

    Ep 95. How She Built a Six-Figure Brand (While She Kept Her 9-to-5) – Featuring Karina F. Daves

    What does it actually take to scale to six figures when you're working a high-level corporate job, raising a family, and refuse to sacrifice your life for your business? In this episode, I sit down with our brand management client, Karina F. Daves. Karina is a marriage coach who had her first six-figure year while managing a daily commute, a demanding career, and 2 kiddos. In this conversation, we talk about all the things she pushed back on, what she eventually surrendered to, and the moments that actually shifted everything. We also get into what it looks like to work with someone who doesn't chase you, doesn't force you into a formula, and respects that real growth happens on your timeline—not theirs. We're pulling back the curtain on: The sales call data that made her realize she was solving the wrong problemWhat finally changed her mind about the strategies she resisted for monthsWhat it really means to have a brand manager vs. hiring another team member or a coach. The difference between clients who are ready to invest and people who just want free coaching in your DMs Ways to work with usSee our services here Karina IG Here Karina Website Here

    1h 18m

  8. 12/10/2025

    Ep 94. How to Scale Your Visibility Without Becoming a Content Machine

    I know lately a lot of you are puttin in work with your marketing. You’re showing up. You’re doing the things. You’ve posted. You’ve emailed. You’ve even tried batching. But lately? It’s starting to feel... heavy. Like you're doing a lot, but it’s not actually moving the needle. And you're not alone. We’re in a season where the whole “just pump it out” content strategy is burning people out. What used to work in 2020... showing up constantly, posting 3 reels a day, staying glued to your IG stories... just doesn’t work the same anymore. Back then, it was a volume game. Now? The game has changed. But that leaves the big question: How do you still grow your visibility and reach new people without doubling your output or becoming a full-time content creator? That’s exactly what we’re diving into in this episode. We’re getting into:Why visibility without direction is just noise (and how to get clear on where you're actually going)What to put on your plate when you take something off (because you can't just eliminate Instagram without a plan)The KPIs that actually matter when you're shifting your marketing strategy (hint: it's not engagement)How to train your audience to interact with you in a new way (and why you have to hold the line while they adjust) Ways to work with usSee our services here

    17 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

Information

  • Creator
    Kierra Conover
  • Years Active
    2022 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Kierra Conover
  • Show Website
    It's Obvious

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