Profitable Performance Marketing

JEBCommerce
  • 5.0 (6)
  • MARKETING
Profitable Performance Marketing

The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.

  1. Navigating Affiliate Tracking & Consent Laws with Steven Brown

    20 FEB

    Navigating Affiliate Tracking & Consent Laws with Steven Brown

    In this episode of the Profitable Performance Marketing Podcast, host Jake Fuller, CEO of JEBCommerce, sits down with Steven Brown, CEO at Moonpull, to explore the evolving landscape of affiliate tracking amid changes in consent laws. With insight based on decades of experience, Steven navigates the complexities of tracking developments including the establishment of Moonpull to solve tracking issues. They delve into Europe's stringent consent regulations compared to the emerging U.S. laws, discussing the profound effects they have on merchants needing to adapt. Steven highlights the hierarchy of tracking methods, emphasizing the precarious position third-party cookies hold—especially with Google's delayed phase-out looming. As they discuss the sometimes frustrating world of implementation, their conversation underscores the importance of collaboration across networks, publishers, and advertisers to optimize program performance and maintain trust. If you suspect there's mischief afoot in your affiliate tracking, do your program a favor and join in for a savvy, enlightening dialogue.

    44 min
  2. Mastering Online Experiences for Today’s Digital Shoppers with Jeremy Aaronson

    5 FEB

    Mastering Online Experiences for Today’s Digital Shoppers with Jeremy Aaronson

    On this episode, Jake dives deep into what makes consumers tick (and sometimes flee) with guest Jeremy Aaronson, Chief Revenue Officer at UpSellit. Throughout they explore the art of crafting a stellar online experience and with over two decades in the online space, Jeremy dishes out wisdom on everything from mastering consumer personalization to harnessing AI's future influence. He highlights the common mishaps on e-commerce sites, like poorly implemented carts or lack of personalization, which might send your customers running to a competitor. The discussion weaves through the complexities of today's competitive landscape, touching on strategies like brand-to-brand partnerships and calculated incentives to keep consumers loyal. It's a packed session filled with valuable nuggets for anyone looking to spruce up their e-commerce game, ensuring authenticity and strategic market moves remain at the core of success. So, next time you're thinking "How do we win over that wandering shopper?" remember, it's all in the tweak and finesse.

    29 min
  3. Amazon, Affiliates, and Advertisers: The Next Big Move with Owen Guetschow

    29 ENE

    Amazon, Affiliates, and Advertisers: The Next Big Move with Owen Guetschow

    In this episode, host Jake Fuller chats with Owen Guetschow from Levanta about an exciting shift in affiliate marketing opportunities on Amazon. Traditionally, affiliate marketers have not had a direct way to link brand promotions to Amazon seller pages, but this is rapidly changing. Jake and Owen – who oversees Agency Partnerships at Levanta – cover how brands can now leverage networks like Levanta to drive affiliate traffic directly to Amazon, the massive conversion potential and challenges like balancing traditional D2C and Amazon-linked programs, and the recent double-dipping update. As brands and agencies grapple with these new changes, Owen shares insights on maximizing the Amazon affiliate channel without cannibalizing existing revenue streams. For upstart sellers eyeing the affiliate world, this episode is brimming with guidance on where to start and what to expect.

    30 min
  4. Referral Programs Unplugged: Boosting Your Brand's Network with Will Fraser

    11/12/2024

    Referral Programs Unplugged: Boosting Your Brand's Network with Will Fraser

    Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at impact.com. Expect a lively discussion on incentives, common pitfalls, and best practices in referral marketing, ensuring loyal customers become your product's top referrers. Whether you're looking to retain customers or attract new ones, this episode is a treasure trove of practical advice and strategic brilliance. Tune in to learn how understanding these dynamics can transform your marketing strategy without running headfirst into a wall of confusion.

    32 min
  5. Affiliate Mastery: Building Connections, Avoiding Mistakes with Tara McCommons

    04/12/2024

    Affiliate Mastery: Building Connections, Avoiding Mistakes with Tara McCommons

    Ready to navigate the maze of affiliate marketing without bumping into common pitfalls? In this engaging episode of the Profitable Performance Marketing Podcast, host Jake Fuller chats with Tara McCommons, VP of Sales and Marketing at LinkConnector. Tara shares insider insights from her 20-year stint in the affiliate marketing game, focusing on the blunders that keep merchants from achieving top-tier success in the affiliate channel. Spoiler alert: it’s not just about throwing spaghetti against the wall and seeing what sticks. Think human connection, consistent communication, and a generous sprinkle of strategic planning. Tara emphasizes the power of personal connections, suggesting that merchants engage and communicate with affiliates with a personal touch. It’s all about authenticity, folks! They also delve into the importance of site optimization, resource allocation, and the sheer magic of a solid value proposition. So, tune in for a lively conversation peppered with sharp insights – just the motivation you need to sidestep those rookie mistakes and shine brighter than your competitors.

    31 min
  6. Mastering Coupons: Your Brand's Secret Weapon with Brook Schaaf

    20/11/2024

    Mastering Coupons: Your Brand's Secret Weapon with Brook Schaaf

    In the latest episode of the Profitable Performance Marketing Podcast, host Jake Fuller sits down with Brook Schaaf, Co-Founder and CEO at FMTC, to issue a masterclass on deal and coupon sites. If you’ve ever pondered the difference between them, or how to maximize the ROI of these affiliates, this conversation is sure to enlighten. To demonstrate that the ecosystem is capable of self-governance, Brook explains how FMTC streamlines the way retailers distribute deals and promotions, and ensures your brand doesn’t look like it’s stuck in a time warp with expired offers. They also dive into the misconception that these sites exist only to poach sales, when in fact they actually drive new consumer engagement, and Brook encourages brands to get creative with their promotions. Tune in as this episode turns chaos into clarity.

    28 min
  7. Bridging PR and Affiliate Marketing for ROI Gold with Sophie Toporoff

    13/11/2024

    Bridging PR and Affiliate Marketing for ROI Gold with Sophie Toporoff

    In this episode Jake dives into the dynamic convergence of PR and affiliate marketing with guest Sophie Toporoff, Director of Partnerships, North America at Linkby. Sophie provides keen insights from her decade-long career in traditional PR and her seamless transition into the affiliate landscape, especially during the e-commerce boom of 2020. They discuss how Linkby revolutionizes brand and publisher relationships by offering a performance-based model that minimizes risk and maximizes ROI. Discover how the integration of PR and affiliate strategies can elevate your brand's visibility and sales while navigating the complexities of modern-day digital marketing. Join Jake and Sophie as they uncover why staying ahead of the curve is crucial for competitive edge and why Linkby might just be the secret weapon your brand needs.

    43 min
  8. Mastering Affiliate Recruitment with a Personal Touch with Dustin Howes

    06/11/2024

    Mastering Affiliate Recruitment with a Personal Touch with Dustin Howes

    In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week’s hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic duo cover effective strategies to recruit and retain affiliates, stressing the importance of personalized outreach and a compelling affiliate offer. Dustin shares his love for simplifying complex processes and how tools like Inflektion are revolutionizing affiliate management with user-friendly features like co-branded landing pages. For brands looking to up their recruitment game, Jake and Dustin advocate for a keen focus on quality over quantity, ongoing competitive analysis, and utilizing promotions as a carrot to entice partners. With Q4 looming large, Jake and Dustin lay the groundwork for actionable strategies that can make or break a brand's affiliate success just in time for the holiday rush. Prepare for some hearty insights and affiliate wisdom.

    45 min
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The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.

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