JAMPACKED PODCAST Jarrah Brailey | Digital Marketing Tips and Social Media Marketing Strategies

The highly requested Q&A episode is here!
As of next month, I’ve been in business for six years (wow) and whilst I feel like I’m just getting started… I’ve definitely learnt a lot along the way too.
In today’s episode, I am answering a few of the most frequently asked questions I get as an agency director and digital marketer. From growing a team, to challenges faced, to what I do if I was starting all over again as a business both product and service-based.
We cover a lot of juicy topics to do with both business and marketing....
🎙️ Where I’d invest my resources (when it comes to marketing) if I was a new product based business
🎙️ How I hired my first team member, how that looked financially, and my hiring / growth strategy at the moment.
🎙️ The most valuable piece of advice I received when starting my career
🎙️ My best tips for social growth on Instagram
🎙️ How I manage my time/work-life balance
🎙️ My favourite aspect of marketing
🎙️ Our DREAM clients
🎙️ My vision for Jampacked and myself
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod

In 2024, with things being “easier” on the technical side of things with the help of AI…  our ad creatives have become the biggest lever we can pull when it comes to consistent campaign success. 
Our team has been knee-deep in the world of paid ads for the past six or so years, let me tell you, it's been quite the ride… and a lot of the advice we might’ve given 6 years ago, is no longer 100% true [things change FAST!]. 
However, one thing we have always spoken about and pushed our clients to think outside the box with is their AD CREATIVES. 
At Jampacked, it’s safe to say we live and breathe paid ads and creative strategy. 
So in this episode, we’re feeling generous and sharing 10x ad creative ideas we’ve seen consistently bring in amazing results as well as our top tips for creating scroll-stopping ads in 2024 across Meta and TikTok.
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod

Welcome to the very first episode of Season 2 of the Jampacked Podcast! 
Today, we're unpacking one of my favourite platforms - TikTok. 
We’ve all heard of it, most of us use it, some of us are posting on there, but from what I’m hearing - not many of us are actually seeing much success on there. I’ve scaled multiple TikTok accounts to 5, 10, 20 and 50 thousand + followers and have created multiple viral videos since using the platform as well as made some new friends, and seen opportunities come my way through my TikTok content.
So today, I’m going to be sharing with you 8 things that make a successful TikTok content strategy and what you’ll see us doing for our clients to help them get the most out of the platform. 
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod

Rebranding my company this year has been the best thing I’ve ever done for this business, … and not just for the obvious reasons like having a new look and feel that I’m in love with & really proud to share. Rebranding has transformed us from the inside-out; it’s sparked an amazing new energy internally, invigorated our team with a new sense of purpose, made our vision more crystal-clear than ever, attracted top new talent into our team, delighted and excited our existing clients and given us more momentum than ever as a company.
The entire rebranding process has confirmed what I already know to be true in the digital marketing world. And that is.. 
The power of your brand lies in the story you share. And you are at the core of your story.  Fresh, on-trend (but still unique) and bold marketing allows you to cut through the noise on socials. And - bright colours go a loooong way. Sometimes all it takes is a freshen-up to be seen by your ideal market and re-invigorate your team.

I am thrilled to be welcoming my amazing friend, business-big-sister, and the power behind our entire rebrand… Kylie Hannaford, Founder and Creative Director at Three Blocks Left, onto the Jampacked Podcast today.

Kylie was the mastermind behind our entire rebrand and working with her on what we now call Jampacked Agency was the most empowering, exciting and fulfilling experience.
Having been in the design industry for 20 years, Kylie has so much gold advice to offer on rebranding… in today’s episode we discuss why, when, and how to rebrand so that you not only retain your existing customers and brand awareness, but how to do it in a way that invigorates your community, team and most importantly…you.

You can find Kylie here:
Instagram: https://www.instagram.com/threeblocksleft/
Website: https://threeblocksleft.com.au/

Whether you run ads now, might run them in the future, outsource them or manage them in house… it’s so important for every marketer and business owner to wrap their head around the foundations of paid ads in order to get the most out of your digital marketing strategy for the long term.
In this episode, Zoya [Jampacked’s very own Digital Marketing Specialist] joins Jarrah as they discuss the topics they get asked about the most when it comes to paid ads, including:
The benefits of paid advertising for businesses?When businesses should consider adding paid advertising to their digital marketing strategyThe non-negotiables that are needed to run effective social media adsThe difference between Google ads and Social media adsBudgets and Minimum daily ad spendThe metrics to consider when assessing the effectiveness of Meta ad campaignsRunning paid ads intermittently VS all the timeHow we stay on top of industry knowledgeOur best piece of advice for those wanting to get started with paid ads.
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with JAMPACKED on Instagram: @jampacked.agency

We’ve all seen the power of Instagram and what it can do for businesses of any shape and size... it’s something we’re borderline obsessed with at Jampacked. And today? Gabi [Head of Social at Jampacked Agency] and your host, Jarrah, unpack the platform.
This episode covers:
●     Gabi’s proudest moments at Jampacked
●     The core benefits of Instagram
●     Is it still possible to grow organically on Instagram and if so, how?
●     How to create reels that will actually generate engagement for you
●     Are ‘static posts’ still worth doing? And if so, how often?
●     Instagram stories and what kind of content works best
●     Humanising your content on Instagram: where to start
●     What to do when your creativity feels low
●     Where we see Jampacked going in the next few years
Gabi is our amazing Head of Social, she’s been with us for 2.5 years and has significantly up-levelled the services we provide through the power of social media, [especially organic Instagram] so we thought there was no better person to chat all things IG with. Gabi, we adore you and your brain!
You can find and follow Gabi on Instagram [shock-horror] here: @gab_social
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with JAMPACKED on Instagram: @jampacked.agency
Follow the JAMPACKED Podcast on Instagram: @jampackedpod