Jandre de Beer - How to Build a Top 1% Business

Jandre de Beer

I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.

  1. SEP 11

    How Litehouse Became an 8-Figure Light Empire

    Discover how Litehouse evolved from student side-hustle to an 8-figure lighting brand by picking a winnable niche and obsessing over product quality. You’ll learn the exact paid-media approach (broad Meta targeting, creative velocity, and Google as demand capture), plus the KPIs they use to scale confidently (CPA vs. LTV, AOV, CPM, and frequency). We break down customer-survey loops that inform product roadmaps, Shopify conversion levers like bundles and pricing, and checkout upgrades (Stitch, Apple Pay, BNPL) that delivered a 10–14% lift. Walk away with a repeatable blueprint to scale a DTC store—without overcomplicating targeting or tech.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Stitch Elevate intro & setup0:18 - Meet Mike from Litehouse0:45 - Origin story: varsity side-hustle1:33 - Takealot arbitrage & early scaling3:11 - Pivot to the lighting niche4:06 - Product innovation + brand mission5:36 - DTC vs marketplace—own store power7:20 - Surveys that shape the product roadmap8:08 - Acquisition: Meta first, Google to capture8:47 - Ad budgets: from R500/day to ~R10m/year10:18 - Broad targeting & creative testing11:45 - KPIs that matter: CPA, LTV, AOV13:26 - CPM, frequency & the 4PI method16:43 - Payments & BNPL—Stitch + Apple Pay lift (10–14%)18:39 - Final lessons: add value & play the long game🔎 Hashtags#Litehouse #Shopify #Ecommerce #DTC #FacebookAds #MetaAds #GoogleAds #CustomerLifetimeValue #CLV #CPA #AOV #CPM #ShopifyApps #CheckoutOptimization #ApplePay #BuyNowPayLater #BNPL #SouthAfricaBusiness #Entrepreneurship #CaseStudy🔎 Related Searches:how to scale a shopify store in south africabroad targeting facebook ads strategygoogle vs meta ads for ecommercehow to calculate customer lifetime value for dtcbest shopify bundle offer appsincrease checkout conversion with apple paystitch payments south africa reviewhow to use customer surveys to build productsfrequency metrics for facebook ads explaineddecorative lighting ecommerce case studytakealot marketplace seller to brand ownerkpis for scaling paid ads ecommerce🔑 Keywords:Litehouse, DTC brand, Shopify growth, Takealot, Meta Ads, Facebook Ads, Google Shopping, broad targeting, customer surveys, CPA, LTV, AOV, CPM, ad frequency, 4PI method, bundle offers, pricing strategy, Stitch payments, Apple Pay, BNPL, checkout optimization, decorative lighting🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:📱 Follow Me on Social Media:Instagram:   / officialjandredebeer  TikTok:   / officialjandredebeer  LinkedIn:   / jandredebeer

    20 min
  2. SEP 8

    How Fieldbar Went From Zero to SA's "Coolest" Cooler Box

    Discover how Fieldbar turned a “boring” cooler category into a premium lifestyle brand, and the exact marketing levers they pulled to do it. You’ll learn their luxury positioning framework (including safari heritage), the paid media metrics that matter, and how authentic scarcity improved ROAS. We unpack their Shopify stack—from Instagram to 3PLs to Klaviyo—and why enabling Apple Pay (via Stitch) instantly lifted conversions. Plus, hear their stance on UGC cadence, AI in creative, 5-year warranty as risk removal, and the simple “continuous improvement” loop that scales.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Why Fieldbar blew up (and why it’s not “overnight”)0:48 - The origin story: spotting an urban use gap in 20181:59 - Making a “boring” category stylish and experiential2:34 - DTC focus: SA vs international sites and retail footprint3:54 - Luxury strategy + credibility: Harrods & Fortnum & Mason4:21 - Differentiating: fashion-led, safari heritage DNA5:26 - Roles: e-commerce and paid media ownership5:34 - Discovery engine: Meta/Instagram as growth driver6:24 - What to measure: ROAS and conversions that count7:00 - AB testing realities with a lean creative team8:03 - Scarcity & exclusivity messaging that actually works9:52 - Authentic stock drops vs fake urgency10:27 - Why Shopify (from a former Magento user)11:24 - The “golden triangle”: Instagram, Shopify, 3PL + Klaviyo13:51 - Going global: ad costs vs local, competing with YETI15:15 - Delivering promises: research, UX, packaging, 5-year warranty17:19 - Content strategy: weekly, on-brand, carefully crafted UGC19:15 - The AI debate: process help vs cutting creative corners21:07 - Stitch onboarding: Apple Pay live + instant lift (22% of pays, +10% cart CVR in July)23:01 - Final playbook: get basics right, continuous improvement24:16 - Wrap-up & key takeaways🔎 Hashtags#ecommerce #Shopify #PaidMedia #ROAS #DTC #LuxuryBranding #BrandStrategy #InstagramAds #MetaAds #ConversionRate #ApplePay #StitchPayments #UGC #Klaviyo #3PL #InternationalExpansion #SouthAfrica #CustomerExperience #ScarcityMarketing #Fieldbar🔎 Related Searches:how to position a luxury e-commerce brandbest ROAS strategies for instagram adsshopify apps for conversion rate optimizationhow to use authentic scarcity in marketinginternational DTC logistics and 3PL setupapple pay conversion rate impact shopifyugc content strategy for paid socialhow to compete with bigger brands in e-commerceluxury unboxing experience best practicesecommerce warranty strategy to reduce risk🔑 Keywords:Fieldbar, luxury DTC, Shopify, ROAS, Meta ads, Instagram ads, Apple Pay, Stitch, Klaviyo, 3PL, scarcity marketing, safari heritage, brand positioning, UGC strategy, conversion rate, international expansion, e-commerce stack, 5-year warranty, customer research, packaging experience🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:📱 Follow Me on Social Media:Instagram:   / officialjandredebeer  TikTok:   / officialjandredebeer  LinkedIn:   / jandredebeer

    24 min
  3. AUG 28

    The Secret Behind Old School's Massive Growth

    In this episode, filmed live at the Stitch Elevate E-commerce Event 2025, we sit down with Steph, co-founder of Old School, to uncover the secrets behind the brand’s incredible rise. You’ll hear how a simple idea sparked by nostalgia became a nationwide phenomenon, the strategic steps Old School took from online sales to kiosks and retail stores, and the marketing consistency that fueled their momentum. Steph also shares powerful lessons on cashflow management, reinvestment strategies, using scarcity to drive demand, and why backing South Africa’s e-commerce opportunity is a smart long-term play.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:06 - Introduction & Welcome with Steph from Old School0:34 - How Old School Started: The Rugby World Cup Moment1:37 - From Nostalgia to National Pride: Expanding Beyond Rugby2:39 - The Early Struggles & Pre-COVID Stagnation3:39 - The Power of Consistency in Ads & Playing the Long Game4:12 - Bootstrapping & Managing Cashflow Without Investors5:09 - Stage 1: Online Only – Low Overheads, Product Testing5:57 - Stage 2: Kiosks & Malls as Low-Risk Growth Channels6:36 - Stage 3: Opening Iconic Brick & Mortar Stores6:50 - Lessons Learned: Risks, Lawsuits & Partnerships7:55 - Balancing Strengths Between Founders8:17 - Why Marketing is the Biggest Growth Lever8:52 - Reinvestment Strategy: Spend as Much as You Can Profitably10:23 - Metrics That Matter: Beyond ROAS10:57 - Shopify Hacks: Scarcity & Back-in-Stock Apps12:25 - Payment Gateways & the Impact of Apple/Google Pay13:55 - South Africa’s E-Commerce Opportunity15:38 - Online vs Retail: How They Support Each Other16:42 - The Next 5–10 Years of Online Growth in SA17:25 - Final Advice for Entrepreneurs: Differentiation is Key18:22 - Closing Thoughts & Lessons from Consumer Behaviour🔎 Hashtags#OldSchool #BusinessGrowth #EcommerceSuccess #SouthAfricaBusiness #BrandBuilding #MarketingStrategy #Entrepreneurship #EcommerceTips #ScalingABrand #CustomerAcquisition #MarketingConsistency #StartupJourney #BusinessLessons #GrowthHacks #RetailVsOnline #NostalgiaMarketing #BrandDifferentiation #CashflowManagement #SAEntrepreneurs #EcommerceSouthAfrica🔎 Related Searches:how Old School brand startedOld School South Africa growth storyecommerce brand building strategieshow to grow a clothing brand onlinescaling from online to retail storesmarketing strategies for South African brandscashflow management for startupsusing scarcity in ecommerce marketingShopify growth hacks for clothing brandspayment gateways for South Africa Shopifybootstrapping a fashion businessbrand differentiation strategies🔑 Keywords:Old School brand, South Africa ecommerce, marketing consistency, bootstrapping business, scaling clothing brand, Shopify apps, scarcity marketing, customer lifetime value, omnipresent marketing, reinvestment strategy, cashflow management, retail vs online growth, payment gateways, Apple Pay South Africa, Google Pay South Africa, nostalgia marketing, ecommerce hacks, consumer behaviour, South African entrepreneurship, brand differentiation🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram:   / officialjandredebeer  TikTok:   / officialjandredebeer  LinkedIn:   / jandredebeer

    19 min
  4. AUG 22

    #1 Sales Hack! Traditional vs Consultative Selling

    In this episode, we break down the key differences between traditional selling and consultative selling—and why this single sales hack has fueled our agency’s explosive growth since 2021. You’ll learn the mindset shift that helps you close more deals without being pushy, how to use expanded and consequence-based questions to uncover real client pain points, and why honesty and trust are the ultimate sales accelerators. If you’re tired of outdated high-pressure tactics and want to build long-term client relationships while increasing conversions, this video is for you.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Introduction: Why This Sales Hack Matters0:25 - Traditional vs Consultative Selling Explained1:11 - How Consultative Sales Help Real Estate Agents Win2:09 - The Traditional Approach: Transactional & Pushy2:46 - Why Authenticity & Value Work Better Than Pressure4:44 - Consultative Framework: Diagnosing Client Problems5:32 - Expanded Questions: How to Dig Deeper into Pain Points7:52 - Why Saying “No” Can Build More Trust9:07 - Short-Term vs Long-Term Sales Relationships10:12 - Balancing Empathy & Pressure in Consultative Selling11:34 - Commission Breath: Why Clients Detect Pushiness12:32 - Practical Tip #1: Shut Up & Listen13:36 - Practical Tip #2: Using Expanded Questions the Right Way14:56 - Goal-Based Questions: Helping Clients Visualize Success16:43 - Setting Realistic Goals & Timelines17:18 - Consequence-Based Questions: Driving Action19:19 - Avoiding Manipulation & Forcing Solutions20:29 - Why Honesty Builds Long-Term Business Growth22:14 - Real-World Example: Trust Over Money23:21 - Final Thoughts: Be Real, Be Authentic, Play the Long Game24:55 - Closing Remarks & Call to Action🔎 Hashtags#ConsultativeSelling #SalesStrategy #BusinessGrowth #TraditionalVsConsultative #SalesTips #Entrepreneurship #ClosingDeals #SalesHack #SalesTraining #BusinessMindset #AuthenticSelling #LeadConversion #SalesFramework #TrustInSales #SellingWithoutPressure #ClientRelationships #ObjectionHandling #SalesSuccess #ConsultativeSales #LongTermGrowth🔎 Related Searches:what is consultative sellingconsultative vs traditional sales strategieshow to increase sales without being pushybest sales frameworks for entrepreneursexpanded questions in sales callshow to build trust with prospectsconsultative sales techniques for real estatehow to handle objections in sales callslong-term sales strategies for business growthexamples of consultative sellinghow to avoid pressure selling tacticsclosing deals through authenticity🔑 Keywords:consultative selling, traditional selling, sales hack, sales strategy, sales framework, sales tips, sales techniques, objection handling, expanded questions, consequence-based questions, sales closing, authentic selling, trust in sales, sales conversations, building client relationships, long-term sales, sales training, business growth, sales psychology, sales success🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram:   / officialjandredebeer  TikTok:   / officialjandredebeer  LinkedIn:   / jandredebeer

    25 min
  5. AUG 14

    3 Ways To Grow Without Spending More On Ads

    🗒️ What You're Going to Learn in This Video:In this video, you’ll discover three powerful ways to grow your business without spending a cent more on ads. These strategies are proven to boost revenue while protecting your marketing budget, and they work for businesses of all sizes. If you’re ready to make your money go further, this is a must-watch.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Introduction & Why This Matters for 2025+1:25 - Why Growing Without Ads Is Critical for Bootstrapped Businesses2:57 - The Truth About Marketing Budget Limits3:33 - How to Measure Effectiveness of Current Strategies4:13 - Growth Hack #1: Improve Website Psychology (CRO)5:50 - Crafting Powerful Product Descriptions7:11 - Using Videos, Photos & Infographics to Boost Conversions9:36 - Building Trust Through Reviews, Awards & Proof11:15 - Reducing Perceived Risk with Guarantees & Refunds14:53 - Real-World Example of a High-Converting Product Page15:39 - Growth Hack #2: WhatsApp & Email Automations16:23 - The Right Way to Do Abandoned Cart Sequences18:27 - Using Welcome Flows to Convert New Subscribers20:49 - Automation ROI: Real Business Numbers21:30 - Growth Hack #3: Weekly Direct Marketing Campaigns23:06 - Educating Your Audience for Long-Term Loyalty24:34 - Entertaining & Storytelling in Campaigns25:11 - Sales Without Selling: Back in Stock & Trending Alerts26:39 - Building Relationships with Your Audience27:20 - Final Thoughts & Call to Action🔎 Hashtags#BusinessGrowth #MarketingStrategy #EcommerceTips #NoAdSpend #SalesGrowth #EmailMarketing #WhatsAppMarketing #ConversionRateOptimization #OnlineBusiness #DigitalMarketing #MarketingTips #BusinessHacks #GrowYourBusiness #Entrepreneurship #SmallBusinessTips #CRO #ListBuilding #MarketingAutomation #BusinessScaling #CustomerEngagement🔎 Related Searches:how to grow a business without adsconversion rate optimization tips 2025email automation strategies for ecommerceboosting sales without marketing budget increasebest whatsapp marketing techniqueshow to improve website conversion psychologyweekly email campaign ideas for small businesslist building strategies for ecommercelow-cost marketing tactics for startupshow to engage customers without discountsbuilding trust and credibility onlineabandoned cart recovery best practices🔑 Keywords:business growth, conversion rate optimization, CRO, marketing automation, WhatsApp marketing, email marketing, ecommerce growth, sales without ads, customer engagement, trust building, refund policy strategy, product descriptions, abandoned cart recovery, welcome flows, direct marketing, weekly campaigns, storytelling in marketing, list building, customer retention, ecommerce tips🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram:   / officialjandredebeer  TikTok:   / officialjandredebeer  LinkedIn:   / jandredebeer

    27 min
  6. AUG 11

    The eCommerce One Product Trap...

    In this episode, I break down the "one product trap" that causes so many promising eCommerce businesses to crash after initial success. You'll learn why relying on a single winning product can be dangerous, how competition erodes your margins, and the critical mistakes founders make when introducing their second product. I share a real-life case study of a furniture brand that scaled to 500K/month before declining — and the strategic moves that could have saved it. You’ll walk away with practical steps for product iteration, research, and testing so you can grow your store sustainably and avoid getting stuck between a rock and a hard place.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Intro: The One Product Trap in eCommerce0:47 - How One Product Brands Rise… and Fall1:55 - Real Case Study: Scaling a Furniture Business3:58 - From 50K to 500K/Month With One Product4:59 - The Competition Floods In5:49 - Why Conversion Rates Drop Over Time6:53 - The Risk of Low Lifetime Value (LTV)8:41 - Ideal Returning Customer Rates9:32 - Between a Rock and a Hard Place10:27 - Choosing the Wrong Second Product11:47 - Why New Products Need Their Own Ad Budget12:45 - Cash Flow Delays and Declining Profits14:26 - Why One Product Brands Rarely Get Funded15:36 - Six to Twelve Months of Peak Profitability17:15 - How to Choose a Second Product Strategically18:13 - Using Your Existing Customer Base19:34 - Keyword & Competitor Research20:15 - Pre-Orders and Quizzes to Reduce Risk22:11 - Building Defensibility Through Branding23:09 - Planning Your Cash and Growth Timeline24:00 - Final Lessons to Avoid the Trap🔎 Hashtags#EcommerceTips #OneProductTrap #ShopifyTips #EcommerceGrowth #OnlineStoreTips #DigitalMarketing #ProductStrategy #DropshippingTips #BusinessMistakes #EcommerceStrategy #OnlineBusinessGrowth #ProductResearch #ScalingEcommerce #V8Media #JandreDeBeer #FacebookAds #GoogleAds #ShopifyGrowth #ProductTesting #BusinessLessons🔎 Related Searches:what is the one product trap in ecommercehow to scale a one product storeadding products to shopify storeproduct research for ecommercehow to choose a second productavoiding ecommerce failurewhy online stores failbest product testing strategieshow to increase customer lifetime valuescaling beyond one winning productpre-order marketing strategyshopify growth tips🔑 Keywords:one product trap, ecommerce growth, scaling shopify store, product research, pre-order strategy, quiz testing products, customer lifetime value, ecommerce mistakes, product iteration, second product strategy, adding complementary products, ecommerce competition, product testing, scaling beyond one product, brand defensibility, online store profitability, digital marketing for ecommerce🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:📱 Follow Me on Social Media:Instagram:   / officialjandredebeer  TikTok:   / officialjandredebeer  LinkedIn:   / jandredebeer

    25 min
  7. AUG 7

    Car Sales Ads, Small Budget Businesses & Salon Growth Tips

    In this unscripted and value-packed Q&A, I dive into real-world questions from entrepreneurs and business owners about marketing, lead generation, and business growth. You'll learn how to run profitable Meta ads as a car sales executive, the best low-capital business models to start today, and how to turn a beauty salon into a lead-generating machine. We also explore the power of AI tools like PromptTester and Bolt for creating apps, automating outreach, and optimizing your marketing workflows. Whether you're just starting out or looking to scale, there's something in here for you.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Live Setup & Introduction2:11 - Why I’m Going Live More Often4:02 - What’s New in AI and Marketing5:03 - Q&A: How Much to Spend on Car Sales Ads6:51 - The Reality of Lead Quality & Numbers Game9:08 - How to Set Lead Generation KPIs10:46 - My First Facebook Ads Story12:56 - Meta Lead Forms vs WhatsApp Ads13:44 - Building Trust as a Car Salesperson14:57 - Carpet Cleaning Business Update16:08 - Best Businesses That Need Little to No Capital19:32 - Why Every Idea Needs the Right Team21:35 - Thoughts on the Info Product Industry23:35 - How ChatGPT Is Changing Info Products24:11 - Trends in the Indian Market (Beauty Industry)25:26 - Rebuilding After a Bad Investment26:19 - How to Run Local Ads for a Salon27:16 - Real Estate Marketing Tips28:40 - AI Tools for Better Prompting (PromptTester)32:16 - Video Ad Prompt for V0334:14 - Showcasing a High-Quality AI-Generated Ad36:06 - Tools to Build an App with AI in 1 Week37:07 - Wrap-Up & Final Thoughts🔎 Hashtags#MarketingQnA #BusinessGrowth #EntrepreneurTips #MetaAds #LeadGeneration #DigitalMarketing #SmallBusinessTips #ChatGPTMarketing #PromptTester #BoltAI #AIForBusiness #StartupIdeas #BusinessAdvice #WhatsAppMarketing #BeautySalonMarketing #RealEstateMarketing #InfoProducts #OnlineBusiness #V8Media #JandreDeBeer🔎 Related Searches:how to start a business with little capitalbest lead generation strategies in 2025Meta ads for car saleshow to market a salonbusiness ideas in South Africaprompt engineering toolsbest AI tools for small businesscan AI build appsis WhatsApp better than lead formshow to qualify leads with adschatgpt vs info productsFacebook ads not converting leads🔑 Keywords:business Q&A, marketing strategy, Facebook ads, Meta lead forms, WhatsApp ads, car sales leads, small business ideas, AI tools for business, PromptTester, Bolt, Lovable app builder, ChatGPT, info products, digital marketing 2025, beauty salon marketing, real estate leads, low capital business, lead qualification, building trust with customers🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram: @officialjandredebeerTikTok: @officialjandredebeerLinkedIn: Jandre de Beer

    38 min

About

I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.