Jane Hamill | Podcast Jane Hamill

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there  and I'd like you to know what to do and what to skip.

We cover:
posting on social media and the "old school" (and unprofitable) way people are still doing it the mistake of "us too" branding even though it seems safer Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement the product photography that looks outdated right now SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it) can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...) the highly curated Instagram feed -- good or bad? Show Notes & Links: 
https://fashionbrainacademy.com/outdated-marketing/
Private Coaching with Jane - clarity, ccountability, action
https://fashionbrainacademy.com/calendar/

What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. 

You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. 

This is for fashion products, accessories, jewelry, home goods, CPG...
1: Setting Sales Goals Based on Nothing

- Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?
2: Not Understanding How Much Inventory You Will Need

- Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...
3: Dropping Seasonal Products Too Late
- your "too early" is my "way too late", seasonal vs. evergreen products
We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. 

xo - Jane
www.fashionbrainacademy.com 
brain@fashionbrainacademy.com
 

What if you spent 30 minutes planning your Holiday sales and emails? 

As in...right now. Today. 

Without overthinking, over analyzing, or fancy planning tools.

This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it can be done quickly.

Let me know how it goes, OK? Hit me at brain@fashionbrainacademy.com. 

Show Notes: 
https://fashionbrainacademy.com/holiday30/

If you’ve been slogging away at your business for a while & still thinking:
“I’m working way too hard to be making this little money.” “My business looks good on paper but it’s killing me.” “I’ve totally lost track of my ideal customer and how to speak to them.” Maybe it's time to consider some coaching. Check it out here: 
https://fashionbrainacademy.com/calendar/
 

"You're a Ferrari with a flat tire." 

The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD. 

Hmmmmm... I'm a Ferrari.

Shiny, red, and fast,

With a flat tire. Hmmmmmm...

That explains a lot.

This episode gives you the 3 main things that help me get more done and not feel stupid. 

I hope it helps. 

Note: Huge shoutout to jewelry designer Trisha Flanagan who inspired this episode with her AMAZING fidget rings & morse code jewelry. 

You should buy her stuff. She's amazing and so is her product.

https://www.trishaflanagan.com/

Show Notes and Links: 

https://fashionbrainacademy.com/adhd/

We hear about the magic of multiple streams of income. But how does a fashion designer actually pull this off? 
Tommie Hernández is a Puerto-Rican fashion designer who has figured it out and she tells us her secrets today.

For 17 years she had a boutique-atelier where she made custom clothing and swimwear. She pivoted to owning an online fashion academy and the only Puerto-Rican sewing pattern company and sewing club: Sirena Patterns. She has over 2,000 students in her academy and sells the patterns to over 50 countries.
I learned a lot from Tommie in this episode and I think you will too.

Show notes and links:
https://fashionbrainacademy.com/tommie/

Our courses and business coaching programs for fashion & jewelry designers:
https://fashionbrainacademy.com/programs2/

Sustainable fabrics, social impact, living in Bangladesh, consumer awareness in fashion, hand-woven textiles, small quantities BUT with the ability to scale production yardage... wow. Just wow.

My guest today is Jackie Corlett from Motif Handmade.

Jackie tells us about a whole new way of sourcing fabrics, and she allows designers to actually design the very fabric you want and need from scratch with zero waste yarns, zero carbon production. So you know you're launching with the most ethically sourced and eco friendly fabrics available. She's going to dive into what is possible for even small quantities, for designers to get the types of fabrics they are dreaming of. Hand woven people!! 

You'll want to see the visuals that go with this episode. 

Visuals, links, and show notes:
https://fashionbrainacademy.com/motif/