Webflow and Friends with Janne Parri

Janne Parri

I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

  1. 9h ago

    POD 66 - Source by Webflow, and all the open questions - Ollie McMillan

    I got Ollie McMillan on the show to go through everything that was announced. The big one is Source by Webflow, a new workspace built around code as the source of truth, and we spend a good chunk of the episode trying to work out who it's actually for and why nobody said a word about pricing. We also get into Timothy Ricks joining Webflow, the AEO updates, MCP 2.1, and the smaller quality-of-life changes from the Builders Keynote. Ollie was there in the room for all of it, so this is his read on the actual event, not just the announcements.Check out Ollie McMillan:https://www.olliemcmillan.co.uk/https://www.linkedin.com/in/olivermcmillan/https://x.com/olliemcmillanWebflow Announcements:Source by Webflow: https://webflow.com/sourceAnnouncement blog: https://webflow.com/blog/webflow-conf-2026-announcementsAlso mentioned:Timothy Ricks - https://www.timothyricks.com/Utkarsh Sengar - https://www.linkedin.com/in/utsengar/Dennis Snellenberg - https://dennissnellenberg.com/Ilja van Eck - https://www.iljavaneck.com/Nathan Huening - https://www.linkedin.com/in/nathan-ftw/Episode with Nathan - https://www.youtube.com/watch?v=k2HJxWPc02YNate Parrott (Claude Design origin story) - https://www.dive.club/deep-dives/nate-parrott-2Cursor - https://cursor.comGSAP - https://gsap.comAstro - https://astro.buildNext.js - https://nextjs.orgTimestamps00:00 What Source by Webflow actually is5:40 Meet Ollie McMillan6:34 Vibe check: previous Webflow Confs and Boston 20267:20 How the community responded to the announcements9:03 The missing aha moment, and why the Builders Keynote landed better11:36 No pricing announced. Is Source enterprise only?12:42 Guessing how Source will be priced17:29 Which frameworks Source will support21:08 Visual development, GSAP, and contextual UI inside Source26:36 When Source actually ships28:15 Timothy Ricks joins Webflow34:40 Is Webflow moving fast enough38:48 Is Webflow becoming an advertising platform, and pricing for campaigns42:57 The new assets panel, explained50:12 Releases and page branching52:42 AEO, and who it's actually for59:36 MCP 2.1, IX3 animation, and building agent skills1:06:46 Components in rich text1:09:59 Rating Webflow Conf 2026, and whale watching in Boston1:12:18 Where to find Ollie1:13:42 The Finnish Line

    POD 66 - Source by Webflow, and all the open questions - Ollie McMillan
  2. Aug 31

    POD 65 - Designers Need To Build Parallel Skills - Punit Chawla

    Punit Chawla has been teaching design online since 2015, and today he runs Designwings, makes videos full time and hosts design events across India. He gave up client work about five years ago. We talk about what he calls parallel skills, the idea that a designer should add something next to their niche instead of branching away from it, and why that is not the same as giving up on specialising. We also get into what designers actually do with AI day to day, where Figma is heading and what the smaller tools are doing better, how the lines between designers, developers and product managers have thinned out, and why he thinks every designer is already a content creator. Near the end he explains how his events started, and how you could run one in your own town with 25 people and a small room. Check out Punit Chawla: https://www.linkedin.com/in/punitweb https://www.instagram.com/punitchawlaofficial/ https://www.youtube.com/channel/UCkfdb6tUwVoGXPPzY7H6hUg https://designwings.in https://medium.com/@punitweb https://www.behance.net/punitweb Also mentioned: Punit's ebook: https://punitchawla.gumroad.com/l/magnet https://www.figma.com https://lottiefiles.com https://maze.co https://zeplin.io https://codepen.io https://bubble.io https://www.sketch.com https://affinity.serif.com https://dribbble.com Timestamps:00:00 Teaser00:30 Parallel skills, and why one direction is a risk02:57 Does that break your niche?04:50 Intro05:46 From a first meetup to giving up client work09:21 What designers actually do with AI13:55 Are clients asking for AI?20:29 Where Figma is heading26:45 Design tools that output production code30:30 Motion, slides and no code35:13 Designers, developers and product managers doing each other's jobs38:30 Every tool now looks like Figma43:11 Webflow, the alternatives and micro tools45:18 Hate comments, and what is behind them47:42 Should every designer make content?52:20 Posting every small experiment53:42 Choosing your first platform59:16 Why he started running events1:05:24 Starting an event in your own town1:09:53 The Finnish Line

    POD 65 - Designers Need To Build Parallel Skills - Punit Chawla
  3. Aug 24

    POD 64 - Webflow Desktop App and What Comes Next - with Nathan Huening

    Nathan Huening is back on the podcast. He is a principal solutions engineer on Webflow's Enterprise team and works with some of the largest clients Webflow has. We start with the Webflow desktop app and why a local file system matters once code becomes the source of truth. From there we get into malleable software and the idea that you could shape Webflow around your own workflow and around your client's, instead of handing them a fixed set of modes. Nathan also talks about openness and portability, and what it would mean to use Webflow tools like Optimize or localization without moving your whole site over. A big part of the conversation is about where the value goes now that building a site has become easy. Most of a website's life happens after launch, and that part has been underserved for a long time. We also cover WebflowConf and the pressure to deliver, agents running on production sites, what happens to Wix and Squarespace, and why niching down is still some of the best business advice out there. The episode ends with art, design, and what all of this is actually for. Last episode with Nathan:https://www.youtube.com/watch?v=E4SjwOYYps8 Also mentioned:Utkarsh Sengar: https://www.linkedin.com/in/utsengar/Ollie McMillan: https://www.olliemcmillan.co.uk/Mason Poe: https://www.linkedin.com/in/masonpoe/Matthew Butterick: https://practicaltypography.com/Dan Foster (last episode): https://www.youtube.com/watch?v=gZX8nv9Y73wWebflow Optimize: https://webflow.com/feature/optimizeLovable: https://lovable.dev/Vercel: https://vercel.com/ Timestamps00:00 A quick note instead of a teaser00:30 The Webflow desktop app and what is actually known02:46 Malleable software, and bending the tool to your workflow06:00 Most of a website's life happens after launch09:17 Intro, and Nathan's update13:32 Getting to the source, from the inside15:38 2013 and 2026, another explosion of tools18:40 A magnet, not a moat22:03 Openness, portability, and owning your code23:57 Optimize and localization without replatforming30:37 WebflowConf and the pressure to deliver35:09 Art asks the questions, design answers them41:12 Speed, quality, and choosing your clients44:57 Shoot more, show less49:24 Campaign sites and Rafael Nadal, two ways niching works55:30 Agents running on production sites58:48 Moving your business up market01:01:00 Balancing the build with what comes after01:04:31 What happens to Wix and Squarespace01:09:52 What is all of this for01:14:01 The Finnish Line

    POD 64 - Webflow Desktop App and What Comes Next - with Nathan Huening
  4. Aug 16

    POD 63 - Webflow's Code First Future, and What It Means for Us - with Dan Foster

    In this episode I talk with Dan Foster, co-founder and technical director at MakeBuild, a Webflow Enterprise agency based in London. We get into Webflow's recent announcement about making code the source of truth for the platform, what that could mean for designers and developers, and why it might matter most for agencies working with bigger clients. Dan shares how MakeBuild has grown from two freelancers into a team of twenty, what their design, build, and grow model looks like in practice, and how they used Webflow Cloud to build a full production web app for Sky. We also cover AEO and why SEO specialists are suddenly getting more attention, how AI is changing the pace of experimentation and optimization, and what the design engineer role means for people who already wear multiple hats in this space. Check out Dan:https://www.linkedin.com/in/danfoster29/https://www.makebuild.studio/ Also mentioned:Timothy Ricks - https://www.youtube.com/@timothyricksTim Janes - https://www.linkedin.com/in/timrjanes/Typeform project - https://www.makebuild.studio/work/typeformSky project - https://www.makebuild.studio/work/skyWebflow MCP 2.0 - https://webflow.com/updates/introducing-mcp-2-0Webflow Cloud - https://webflow.com/feature/cloudWebflow Optimize - https://webflow.com/feature/optimizeOptibase (Webflow App) - https://webflow.com/apps/detail/optibase Timestamps00:00 Teaser00:33 Webflow's Re-Architecture Announcement06:46 Introduction to Dan Foster and MakeBuild10:48 Services Offered by MakeBuild14:06 Are People Using LLMs to Edit Webflow Sites?20:03 Utilizing Webflow Cloud29:40 The Evolution of Webflow Features35:25 AI Integration and Code Manipulation41:55 AEO and SEO: The New Frontier50:55 Optimization Tools and Strategies57:59 AI's Impact on Website Optimization01:01:38 Future Directions for MakeBuild01:03:26 The Role of AI in Design01:06:57 The Evolution of Design Roles01:12:00 The Future of Webflow and Its Value Proposition01:15:09 The Weird Finnish Thing

    POD 63 - Webflow's Code First Future, and What It Means for Us - with Dan Foster
  5. Jun 22

    POD 62 - The component library for Awwwards-level work - with Ilja van Eck

    In this episode, I sit down with Ilja van Eck, a designer and Webflow developer from the Netherlands, now living in Belgium. Ilja has quietly built one of the strongest track records in our space, with more than 20 Awwwards Site of the Day wins, two Independent of the Year nominations, and a seat on the Awwwards jury. He is also one half of Osmo, the component library he built with Dennis Snellenberg. We talk about how Osmo started, why the two of them decided to go all in on it, and how a launch they hoped would reach 300 members in three months hit that number in 48 hours. Ilja breaks down the tech stack behind the platform, from Outseta to Bunny CDN to the thousands of lines of custom JavaScript that sit on top. We also get into his creative process, working with designers on highly visual builds, and where the craft fits now that AI can fake the result. He shares an honest take on the slop and the grifters in the space, how he uses AI in his own work, and why he still does not reach for a framework. We close on where he thinks Webflow is heading. Check Out Ilja:https://www.youtube.com/@iljavaneckhttps://www.instagram.com/by.ilja/https://www.linkedin.com/in/ilja-van-eck/https://www.awwwards.com/ilja-van-eck/https://x.com/iljavaneck Check Out Osmo:https://www.osmo.supply/https://www.instagram.com/osmo.supply/https://www.linkedin.com/company/osmosupplyhttps://x.com/osmosupply Also Mentioned:Dennis Snellenberg - https://dennissnellenberg.com/VRTL WRLD - Ilja's Favorite Project - https://vrtl-wrld-staging.webflow.io/Awwwards - https://www.awwwards.com/Holographik - https://holographik.co/Outseta - https://www.outseta.com/Bunny CDN - https://bunny.net/Relume - https://www.relume.io/Joseph Berry - https://www.linkedin.com/in/joseph-berry-51993268/Jordan Gilroy - https://www.linkedin.com/in/jordangilroy/Eduard Bodak - https://www.eduardbodak.com/Niccolo Miranda - https://www.linkedin.com/in/niccolomiranda/Cassie Evans - https://www.linkedin.com/in/cassie-codes/ Timestamps:00:00 Teaser00:40 Awwwards and Recognition02:48 Intros and Osmo04:32 Will Osmo always be Webflow first platform?06:02 Osmo Origin Story09:29 How Ilja and Dennis Share Responsibilities?11:22 Tech Stack Behind Osmo13:57 The Role of Outseta in Osmo14:59 Osmo vs Relume16:54 Ilja's Favorite Osmo Resource18:08 Future of Osmo21:31 Osmo Button Pack22:39 Collaborating with Designers and Studios27:26 Awwwards as a Goal30:41 Awwwards Categories35:32 Ilja's Take on AI38:42 How Ilja Uses AI40:58 Beaver Sneezes41:22 Could Osmo Integrate with an LLM?42:57 Webflow MCP43:47 The Framework Question46:43 Improvements to Webflow Components51:08 Webflow Community in Belgium53:19 The Weird Finnish Thing

    POD 62 - The component library for Awwwards-level work - with Ilja van Eck
  6. Jun 15

    POD 61 - Building a Premium Webflow Agency Through Content and Partnerships - with Florian Bodelot

    In this episode I sit down with Florian Bodelot, co-founder of Digidop, a Webflow premium enterprise partner based in Paris. Florian shares how Digidop went from two founders in business school building their own website on Webflow, to becoming one of the leading Webflow agencies in France and beyond. We talk about how they positioned themselves early in the French market, how they eventually went global and what they learned about selling differently in the US versus France, and how content became their biggest sales asset from day one. We also get into their focus on the finance and tech verticals, what it actually takes to land and deliver enterprise-scale Webflow projects, how they launched Vydera as a separate SEO and AEO agency, and what Florian sees coming for Webflow and the broader web industry in the next couple of years. Check out Florian:https://www.linkedin.com/in/florian-bodelot-digidop/https://x.com/florian_bodelothttps://www.instagram.com/flo_bodz/ Check out Digidop and Vydera:https://www.youtube.com/@digidophttps://www.digidop.com/https://vydera.com/en Also mentioned:Thomas Labonne: https://www.linkedin.com/in/thomas-labonne-digidop/Uroš Mikić: https://www.youtube.com/@UrosMikicFlowNinjaJack Redley: https://www.youtube.com/@JackRedleyDesign-c6bJulian and Ship Studio: https://www.youtube.com/@shipstudio_appOptiBase: https://www.youtube.com/@OptibaseWebflow Localization: https://webflow.com/feature/localizationLocalize [VERIFY: link points to lokalise.com (Lokalise), not localize.com]: https://lokalise.com/ Timestamps00:00 Teaser02:41 Introduction and Webflow Momentum Tour04:30 Founding of Digidop09:01 Expanding Internationally11:15 Cultural Differences in Business15:50 Enterprise Level Sales19:12 Team and Remote Work26:39 Financial Sector Focus30:30 Managing a Remote Team34:20 Sales Strategy and Inbound Leads53:57 Content Strategy and YouTube63:04 Future of Webflow and AI66:31 Localization and Global Strategy01:17:04 The Weird Finnish Thing

    POD 61 - Building a Premium Webflow Agency Through Content and Partnerships - with Florian Bodelot
  7. Jun 8

    POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

    In this episode, I sit down with Rahul Miah, a designer and creative developer based in London. Rahul is a Webflow partner, part of the Webflow ACE program, and works at Fishfinger, an award-winning London creative studio. We start with Webflow e-commerce and why Shopify ends up being the default for almost every serious e-commerce project. From there, we get into the Webflow and Shopify integration world, headless solutions, and what the future might look like. We also talk about animation-heavy development, GSAP, Rive, building internal tools in Webflow, component props, and Rahul's own framework approach. Towards the end, Rahul shares that he is leaving agency life to go freelance — zero clients, zero plan, just going for it. Check out Rahul:LinkedInXYouTube Also mentioned:Chris Skitch - POD 59 - Layoffs, Meetups and CommunityMatt Evans - POD 53 - We're Harsh Because We CareBimo Tri - POD 44 - Webflow IX3 Is Great, But You Can...Matthew Munger - POD 45 - This Might Be the Best Way to Lan...Timothy Ricks - @timothyricksCharlie Marie - @charlimarieTVCharles Leclerc website - charlesleclerc.comLiquiflow - liquiflow.appRelume - relume.ioRive - rive.appUnicorn Studio - unicorn.studio Timestamps:00:00 Teaser00:34 Webflow E-commerce: Limitations and Use Cases02:56 The Journey into Web Design and Development08:07 Webflow Shopify Integrations, Themes and Headless13:01 How Far Can You Take Shopify Visually?14:48 Future of Webflow E-commerce18:59 The Balance of Regular and E-commerce Sites19:55 Exploring Partner Programs: Webflow vs Shopify23:14 Shopify Rides the AI Wave Well23:56 Webflow MCP and AI Tools28:37 Webflow Components and the UI35:09 Community Sentiment and Future Predictions37:43 Building Beautiful Things on the Internet46:28 The Framework Question51:23 Building a Design Library: Templates and Components55:36 Advice for Aspiring Creatives: Start Making57:00 The Importance of Patience in Design01:01:24 Freelancing Journey: Embracing the Unknown01:03:28 The Pressure of Portfolio Creation01:06:25 The Weird Finnish Thing

    POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

About

I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

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