Webflow and Friends with Janne Parri

Janne Parri
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  • TECHNOLOGY
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I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

  1. POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

    6D AGO

    POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

    In this episode I sit down with Nelson Abalos Jr, also known as Pixel Geek, who many of us remember from the old Webflow tutorial days. We talk about what the Webflow community used to feel like, why that tight knit feeling probably isn't coming back, and what small pockets of community can still do. Nelson opens up about leaving Webflow, starting That One Couple with his wife, and the rough stretch where he almost walked away from tech entirely. We get into vibe coding with Replit, what AI is actually good at, and where it still falls short, including his honest take on the Webflow MCP. Nelson also shares the story behind NovaUp, the micro journaling app he built to climb out of a personal low point, and why he wants it to be the app you only open once a week. Check out Nelson:@pixelgeek on YouTubehttps://x.com/thepixelgeekhttps://www.linkedin.com/in/nelsonabalosjr/https://www.thatonecouple.com/https://novaup.app/ Also mentioned:That One Couple - https://www.thatonecouple.com/NovaUp app - https://novaup.app/Sabrina Jeffries site - https://www.sabrinajeffries.com/Replit - @replit on YouTube - https://replit.com/Raymmar Tirado - @Raymmar on YouTubeMagicPath - https://www.magicpath.ai/Marques Brownlee (MKBHD) - @mkbhd on YouTube Timestamps00:00 teaser00:24 Nostalgia for the Webflow Community06:32 Nelson's Transition from Webflow to New Ventures12:08 Building a Business with a Spouse16:40 Crafting Unique Client Stories19:30 Focusing on Women and Minority-Owned Businesses22:57 Introducing NovaUp: A Micro-Journaling App29:17 Learning from Vibe Coding and AI Tools33:27 Webflow MCP39:56 Simple and Editable Webflow Builds46:10 Design Control in Replit48:52 Coping with Industry Changes54:34 Future of Nova Up App59:45 Vibecoding Mobile Apps and Storing Data01:05:32 Should Everyone Try Vibecoding?01:09:02 Final Thoughts on AI and Development01:11:00 The Weird Finnish Thing

    1h 14m
  2. POD 56 - Making sense of AEO - with Yar Al Roshidi

    MAY 11

    POD 56 - Making sense of AEO - with Yar Al Roshidi

    In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freelancing full-time to work on it. We get into what AEO actually is, how it relates to traditional SEO, and why your website is only about 20% of the game while the other 80% happens off-site. We talk about content structure, schema markups, why Webflow has approx. 2% CMS market share but shows up in 64% of CMS-related AI searches, and how to measure something that is still mostly a black box. We also cover the difference between Webflow and tools like Lovable when it comes to AEO, the role of YouTube and Reddit in building authority, the latest Webflow MCP updates, and what Yar is planning with his own freelance services. Honest conversation about a topic where nobody is really an expert yet. Check out Yar:https://yar.website/https://www.linkedin.com/in/yaroshidi/ Also mentioned:Webflow AEO Playbook - https://webflow.com/resources/ebooks/aeo-playbookWebflow AEO Maturity Model - https://webflow.com/solutions/aeoSchema Markup Validator - https://validator.schema.org/Noco (Agency) - https://noco.agency/Lovable - https://lovable.devLovable HTML - https://lovablehtml.com/Firecrawl - https://www.firecrawl.dev/Webflow MCP - https://developers.webflow.com/mcp/reference/overviewClaude - https://claude.com Timestamps00:00 teaser00:44 Webflow's AEO Strategy and Market Positioning05:23 Why AEO matters?09:30 How do you know if AEO is working?15:52 Why Schema Markup is important?22:14 How to Build Authority?24:02 Measuring AEO success28:18 How to Make Lovable AEO Friendly?32:21 Future Trends in AEO and Local Search Optimization38:08 Enhancing Local Digital Presence40:20 How Does Language Affect AEO?45:25 How Does Yar Use the Webflow MCP?49:22 Yar's Announcement and Future Endeavours51:29 YouTube Videos for AEO?53:54 Reddit for AEO56:22 Yar's Future Plans and Service Offerings01:01:12 The Role of Content in AEO01:06:12 Final Thoughts on AEO and Digital Presence01:07:47 The Weird Finnish Thing

    2h 20m
  3. POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

    MAY 4

    POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

    In this episode, I sit down with Ben Hammond, founder of Shrink Studio, a Webflow premium partner based in London. Ben works with venture-backed B2B teams at seed, Series A, and Series B. We talk about why so much of the agency world has become bloated, what a lean studio actually looks like in practice, and how Ben structures Shrink around discovery, development, and optimization. We get into senior-only teams, sprint-based development, why frameworks are starting points and not religion, his take on MAST and component-first builds, and how he thinks about handover. We also cover his outbound process for finding venture-backed clients, how AI is changing the agency model, and where AEO fits into the work going forward. Check out Ben:https://www.linkedin.com/in/bybenhammond/https://www.shrink.studio/ Also mentioned:Corey Moen - https://www.linkedin.com/in/coreymoen/Alessia Sannazzaro - @ale_sannazzaroDan Foster - https://www.linkedin.com/in/danfoster29/Uroš Mikić - @UrosMikicFlowNinjaEpisode with Nathan - https://www.youtube.com/watch?v=E4SjwOYYps8Episode with Mason - https://www.youtube.com/watch?v=G0XxH4ZsXH0MAST Framework - https://www.nocodesupply.co/mast/docsFinsweet Attributes - https://finsweet.com/attributesPostHog - https://posthog.com/

    1h 14m
  4. POD 54 - AEO is going to change a lot - with Mason Poe

    APR 27

    POD 54 - AEO is going to change a lot - with Mason Poe

    I sat down with Mason Poe, founder of Edgar Allan, the Webflow agency that has won Enterprise Partner of the Year twice and has delivered over 800 projects. We got into AEO and what's actually changing now that the aperture of the web is opening, why brochureware is dead, and how owned media is becoming a real channel instead of a set-it-and-forget-it brand exercise. Mason shared why he thinks anything repeatable will be replaceable, how Edgar Allan has built a story-first approach to agency work, and what it really means to move upmarket with Webflow. We also talked about the Webflow partner directory, the dirty secret of digital agencies, and the gap between exponential technology change and incremental human change being the real opportunity for builders right now. Check out Masonhttps://www.linkedin.com/in/masonpoe/https://x.com/masonpoehttps://www.edgarallan.com/ Also MentionedEpisode with Nathan: https://www.youtube.com/watch?v=E4SjwOYYps8Profound: https://www.tryprofound.com/Ethan Smith (CEO @ Graphite.io): https://www.linkedin.com/in/ethanls/Josh Grant: https://substack.com/@joshgrantstackedgtm Timestamps00:00 teaser00:28 The Future of Websites and Media09:41 Building Edgar Allan15:18 First Enterprise Client Experience18:37 Story Driven Approach23:58 Integrating Brand and Stories32:04 Webflow's Brand Evolution and Community Engagement38:32 Understanding AEO: Answer Engine Optimization45:05 Understanding Metrics in the New Landscape48:12 Tools For AEO52:49 The Future of AEO and Web Development56:37 Ephemeral Software01:01:04 Webflow Community01:05:27 Improving the Webflow Partner Directory01:09:06 Security & Enterprise Projects01:11:48 The Future of Work01:15:10 The Weird Finnish Thing

    1h 17m
  5. POD 53 - We're Harsh Because We Care - with Matt Evans

    APR 20

    POD 53 - We're Harsh Because We Care - with Matt Evans

    Matt Evans is an award-winning Webflow developer from Dublin. He runs Fido and Patch, a studio that builds everything from marketing sites to AI-enabled products. He won the Webflow Technical Builder Award in 2022 and has been pushing beyond Webflow with AI tools over the past couple of years. In this episode we talk about what Matt sees as Webflow's biggest problem right now, and it is not technical. We get into the communication gap between Webflow and its community, what the golden days felt like and why they are hard to repeat, and whether Webflow is at risk of losing the freelancers and small agencies that helped build it. We also talk about the client editing experience, the developer tools like Webflow Cloud and AppGen, and how Matt thinks about the split between Webflow core and a dedicated client interface. And we spend time on where Matt is taking his own business, using AI to build products beyond traditional Webflow work, and what that shift actually looks like day to day. Check out Matt:https://www.fidoandpatch.com/https://www.linkedin.com/in/mattyevs/ Also mentioned:Episode with Nathan Huening - https://www.youtube.com/watch?v=E4SjwOYYps8Shop Talk Show Episode - https://shoptalkshow.com/710/Matthew P Munger - https://www.linkedin.com/in/matthewpmunger/Hal Zeitlin - https://www.linkedin.com/in/halzeitlin/Alessia Sannazzaro - https://www.youtube.com/@ale_sannazzaroJulian Galluzzo - https://www.youtube.com/@MemberstackShip Studio - https://www.youtube.com/@shipstudio_appMichael Wells - https://www.sygnal.com/Ailin Tobin - https://www.linkedin.com/in/ail%C3%ADn-j-tobin-web-design/ Timestamps00:00 Teaser00:16 Biggest Beef08:57 Matt's Journey17:26 AI and Problems to Solve25:04 Where to Store the Context?33:12 Webflow CMS Idea34:59 Tool vs. Service40:13 Client Experience vs. Developer Needs44:54 Webflow's Position in the Market48:22 The Risk of Losing New Users53:25 State of the Webflow Community57:13 Webflow's Developer Features01:02:16 Communicating About Those Developer Features01:09:42 Preparing for the Future in Web Design01:15:19 About Uncertainty and Pressure That AI Brings01:23:42 The Weird Finnish Thing

    1h 29m
  6. POD 52 - Enterprise, AI, and Where Webflow Is Headed - with Nathan Huening

    APR 14

    POD 52 - Enterprise, AI, and Where Webflow Is Headed - with Nathan Huening

    In this episode I sat down with Nathan Huening, Lead Solutions Engineer at Webflow. Nathan has been a web developer since 2007, joined Webflow in 2021, and works directly with some of the biggest companies adopting the platform. We talked about what Webflow Enterprise actually is, why big companies choose it, and the kinds of problems it solves that self-serve Webflow was never built for. We also got into AI. Nathan shared why enterprise clients are split down the middle on it, what Webflow is building on the API and MCP side, and why he thinks the current AI hype cycle is heading for a correction. We also covered the ACE program, how features trickle down from enterprise to self-serve, and what it takes to become an enterprise partner. Check out Nathan: https://webflow.com/@sprockethouse Also mentioned:Jasper AI - https://www.jasper.aiVidoso Platform - https://webflow.com/blog/webflow-acquires-vidosoHal Zeitlin - https://www.linkedin.com/in/halzeitlin/Candid Leap - https://www.candidleap.com/Michael Wells - https://www.sygnal.com/Vlad Magdalin - https://www.linkedin.com/in/vladmagdalin/Timothy Ricks - @timothyricksCorey Moen - https://www.linkedin.com/in/coreymoen/ & @NoCodeSupplyCoMatthew P Munger - https://www.linkedin.com/in/matthewpmunger/Julian Galluzzo - @galluzzojulian & @MemberstackJason Fried - https://www.linkedin.com/in/jason-fried/ Timestamps:00:00 teaser00:20 AI & Webflow08:01 Intro & Nathan's Role at Webflow11:21 AI and Enterprise Clients13:25 What Enterprise Clients Want?26:24 Why SaaS Companies Always Go After Enterprise Clients?33:55 Next Features Trickling Down?37:01 Acquisition Insights: Vidoso and AI Integration44:41 The Future of AI in Webflow and Beyond56:22 Navigating the Enterprise Landscape01:02:24 The ACE Program and Community Engagement01:07:28 You Will See Investments From Webflow01:11:30 The Weird Finnish Thing

    1h 15m
  7. POD 51 - Years of Practice, No Shortcuts - with Joseph Berry

    APR 6

    POD 51 - Years of Practice, No Shortcuts - with Joseph Berry

    In this episode I talk with Joseph Berry about what his creative process actually looks like, from discovery calls to mood boards to final builds. We get into how he approaches design decisions, why he takes clients through the work in small steps, and what it really takes to get to that level. Joseph also talks about managing multiple projects, burnout, when to say no, building a small team around JB Studio, and a new product called the Master Collection. Plus, his thoughts on AI as a tool in the process. Check out Joseph: https://joseph-berry.webflow.io/ https://www.instagram.com/joseph_berry_design https://x.com/josephberry88 https://www.awwwards.com/Joseph-Berry/ Also mentioned: Melissa Mendez - https://www.instagram.com/melissadelmarmendez/ Alessandro (3D animator) - https://www.instagram.com/axseru/ Jordan Gilroy - https://www.jordangilroy.com/ Niccolo Miranda - https://www.niccolomiranda.com/ Jonathan Moreira - https://www.jonathanmoreira.com/ The Goonies website - https://the-goonies.webflow.io/ The Master Collection - (upcoming) Timestamps: 00:00 teaser 00:22 The Joseph Berry Design Style 09:04 Intros & Quick Backstory 11:38 Key Moments in the Design Journey 14:15 Understanding the Creative Process 16:22 The Importance of Discovery 22:18 Building Client Relationships 29:36 Concept Development and Feedback 32:53 Wireframes vs. Content Mapping 35:58 Managing Client Content and Timelines 38:35 Balancing Multiple Projects 40:49 Building a Supportive Team 44:26 Quality vs. Quantity in Scaling 48:02 Finding Work-Life Balance 51:04 The Importance of Saying No 54:22 Streamlining the Development Process 58:03 Practice Makes Improvement 01:01:11 Give Room for Creativity and Details 01:05:34 Responsive Design Strategies 01:12:03 AI as a Tool in Design 01:17:47 The Weird Finnish Section

    1h 21m
  8. POD 50 - Webflowers Should Take Vibe Coding Seriously - with Julian Galluzzo

    MAR 30

    POD 50 - Webflowers Should Take Vibe Coding Seriously - with Julian Galluzzo

    In this episode I sit down with Julian Galluzzo, who runs developer relations at Memberstack and has been building websites since 2018. Julian recently led the migration of Memberstack's marketing site from Webflow to a vibe coded stack using Claude Code, Sanity, GitHub, and Vercel. We talk about how that process actually went, what surprised him, and what the results looked like three months later. We also get into the hard questions around visual editing, client work, design quality with AI, and what it would take for Julian to come back to Webflow. Check out Julian: https://x.com/galluzzo_julian@Memberstack@shipstudio_app Also mentioned:Alex Christou (the AI guy) - https://x.com/alexchristou_Matt Evans - https://www.linkedin.com/in/mattyevs/MemberStack - https://www.memberstack.comShip Studio - https://www.ship.studio/Claude Code - https://claude.aiSanity - https://www.sanity.ioVercel - https://vercel.comCursor - https://www.cursor.comLovable - https://lovable.devFlux Academy - https://www.flux-academy.comNext.js - https://nextjs.org Timestamps00:00 Teaser00:31 AI vs Webflow Debate05:15 We Live in Uncertainty08:50 Julian's Journey: From Webflow to AI Development16:11 MemberStack's Site Migration: The Process30:06 How Do You Edit The Site?35:28 Hosting, CDN, SSL39:09 Design with AI and Animations44:37 Visual Editing and Control53:04 The Role of Style Guides and Components56:34 Would You Build a Client Site with AI?01:05:04 Value of Design and Development01:09:11 What Would Bring Julian Back to Webflow?01:13:11 Closed and Open Systems01:17:37 Webflow is in a Really Difficult Situation01:23:46 Memberstack's Future Plans01:27:26 The Cow Metaphor01:33:06 Dealing with AI Fatigue01:38:09 Weird Finnish Section

    1h 43m
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I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

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