Jeff Webb: Building a Multi-Billion Dollar Cheerleading Brand and Revolutionizing an Industry – The 'Cheerleading Entrepreneur

Jeff Webb, President of the International Cheer Union, the Founder of Varsity Spirit, and the father of modern cheerleading over the course of his 40-year business journey has gone from starting his cheerleading company out of his apartment in 1974 to securing it as an official Olympic sport 2021.

https://cheerunion.org/

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