The Best Ever CRE Show

Joe Fairless

Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show. Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com

  1. Why Cold Traffic Fails and Trust-Based Marketing Wins with Richard McGirr

    -10 Ч

    Why Cold Traffic Fails and Trust-Based Marketing Wins with Richard McGirr

    Richard McGirr breaks down why most syndicators struggle with online ads and explains why cold traffic is the last place capital raisers should be spending money. He argues that private investments require a level of trust that interruptive ads can’t establish, and that most managers burn cash chasing low-quality Facebook leads with terrible conversion. Instead, Richard outlines a hierarchy of “trust-based traffic,” from podcast tours that borrow a host’s credibility to scalable paid influencer webinars that transfer trust at a fraction of the cost of ads. He walks through real-world examples—from George Foreman to Proactiv—to show how borrowed brands can outperform traditional marketing by orders of magnitude, especially in capital-raising. Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 мин.
  2. Cap Rates, Debt Costs and the 2025 Investment Sweet Spot with John Chang

    -1 ДН.

    Cap Rates, Debt Costs and the 2025 Investment Sweet Spot with John Chang

    John Chang breaks down the latest economic and market signals after a week of meetings in New York City. He explains how the temporary government funding deal both alleviates short-term pressures and extends broader uncertainty—impacting GDP, consumer spending, and investor sentiment. John also unpacks capital flows, interest-rate volatility tied to upcoming Federal Reserve changes, and why debt availability is improving even as risk factors persist. He contrasts Sun Belt oversupply with strong performance in low-construction markets, and ultimately argues that today’s elevated cap rates and stable debt costs may represent a rare “sweet spot” for long-term investors. Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 мин.
  3. Surviving Downturns, Picking Operators and Buying the Recovery ft. Travis Watts

    -2 ДН.

    Surviving Downturns, Picking Operators and Buying the Recovery ft. Travis Watts

    John Casmon interviews Travis Watts, a long-time Best Ever contributor, full-time LP, and author of Passive Investor Tips. They dig into where we are in the multifamily market cycle, why the last three-plus years have felt so painful for LPs, and why Travis believes we’re entering a true recovery phase that could mirror the opportunity of buying in 2010. Travis shares how investing consistently from 2015 to today—even with about 30% of his portfolio “compromised”—still leaves him well ahead of where he’d be if he’d stayed on the sidelines. He and John also break down operator selection, capital calls, fixed vs. floating debt, and how to align your investment strategy with your life stage and risk tolerance. Travis WattsCurrent role: Full-time passive investor and author of Passive Investor TipsBased in: Orlando, Florida Say hi to them at: https://ashcroftcapital.com/our-team/travis-watts/ | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    53 мин.
  4. Assisted Living Mistakes, Million-Dollar Lessons and Operational Excellence ft. Todd Dexheimer

    -3 ДН.

    Assisted Living Mistakes, Million-Dollar Lessons and Operational Excellence ft. Todd Dexheimer

    Matt Faircloth interviews Todd Dexheimer, a multifamily and assisted living operator focused on steady, fundamentals-driven investing. Todd breaks down how he thinks about market selection—favoring job and population growth, sane rent-to-income ratios, and controlled new supply over “sexy” boom-bust metros. He then walks through a massive 99-unit value-add on the Mississippi River in the Twin Cities, where he transformed a mismanaged, dated asset into a lifestyle property with standout amenities and stronger rents. Todd also shares the hard lessons from scaling into assisted living—losing seven figures before dialing in operations—and why controlling payroll, culture, and leadership are everything in that business. Todd DexheimerCurrent role: Principal, Endurus Capital and VitaCare LivingBased in: St. Paul, MinnesotaSay hi to them at: https://www.enduruscapital.com/ | YouTube | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 ч. 12 мин.
  5. -4 ДН.

    Institutional Capital, Retail LPs and Choosing the Right Operator ft. Evan Polaski

    Pascal Wagner interviews Evan Polaski, digging into what 18 years across retail and multifamily have taught him about raising capital through multiple market cycles. Evan shares what it was really like trying to raise an institutional fund heading into the 2008 crisis, how the “denominator effect” froze commitments, and why that experience still shapes his view of risk today. He contrasts institutional and retail LP behavior, explains why he’s gravitated back to necessity-based retail, and calls out the dangers of marketers-turned-operators who chase AUM instead of disciplined deals. Evan also walks through how he evaluates sponsors as an LP himself, what “conservative underwriting” should actually mean, and the specific questions passive investors need to ask about performance versus the original pro forma. Evan PolaskiCurrent role: Director of Capital Raising, BlackGate Partners Based in: Cincinnati, Ohio Say hi to them at: https://goblackgate.com | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 ч. 9 мин.
  6. Solar-Powered Storage, Smart Financing and Future Growth ft. Steven Wear

    -5 ДН.

    Solar-Powered Storage, Smart Financing and Future Growth ft. Steven Wear

    Amanda Cruise and Ash Patel interview Steven Wear, chief marketing officer of SSSE, about the firm’s nationwide self-storage investments and how it’s evolving the model through creative financing and energy innovation. Steven explains how SSSE focuses on secondary and tertiary markets to avoid oversaturation and zoning risks, and why they advocate for local moratoriums once they’ve entered a market. He discusses using substitution of collateral strategies to maximize returns on seller-financed deals, creating a self-sustaining capital engine. The conversation also explores how SSSE integrates solar power, geothermal, and potential data center partnerships to turn storage facilities into power-generating assets, revealing a forward-thinking vision for the future of self-storage. Steven WearCurrent role: Chief Marketing Officer, SSSEBased in: Chicago, IllinoisSay hi to them at: https://ssse.com/ | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 мин.
  7. -6 ДН.

    How Service Providers Can Stand Out at Conferences ft. Spencer Carpenter

    Richard McGirr interviews Spencer Carpenter, Best Ever CRE’s guest booker and founder of Outlier Audio, to workshop networking strategy for the Best Ever Conference. They dig into how to define an ideal client profile, sell outcome-based podcast campaigns instead of one-off bookings, and qualify prospects quickly so Spencer only offers high-touch strategy sessions to the right fits. Spencer and Richard also explore building simple but effective lead magnets and email drips, using click tracking to prioritize follow-ups, and reframing conference networking as pipeline-building instead of aimless small talk. Along the way, they touch on how LPs and operators alike can show up to conferences with a clear thesis, buy box, and intentional follow-up plan. Spencer CarpenterCurrent role: Founder, Outlier Audio Based in: Oxford, Pennsylvania Say hi to them at: https://www.outlieraudio.com/ | https://www.linkedin.com/in/spencercarpenter/ | https://www.instagram.com/spencercarpenter/?hl=en Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 мин.
  8. JF 4085: Charts That Matter, Honest Updates and Lower Cost of Capital ft. Ryan Floyd

    10 НОЯБ.

    JF 4085: Charts That Matter, Honest Updates and Lower Cost of Capital ft. Ryan Floyd

    Richard McGirr interviews Ryan Floyd, a portfolio manager at Barca Capital, about why thoughtful, authentic investor relations is one of the most overlooked levers for raising and retaining capital. Ryan explains how most IR decks fail by avoiding honest discussion of what isn’t working, over-summarizing numbers in text, and underusing long-term, segment-level data that actually helps investors make decisions. He shares why investors crave more history, more segmentation, and better-designed charts in the spirit of Edward Tufte, rather than generic bullet points and boilerplate language. Richard and Ryan then connect these ideas back to private real estate and funds, showing how storytelling, regular calls, and transparent reporting build deeper investor trust and dramatically increase repeat investments. Ryan FloydCurrent role: Portfolio Manager, Barca Capital Based in: Greater Boston, MassachusettsSay hi to them at: https://www.barcacapital.com/ | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 мин.

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Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show. Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com

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